Writing your iOS apps in Swift?

Writing your iOS apps in Swift?

After 4 years of development, Apple released the Swift programming language in 2014 to replace its 30+ year old counterpart, Objective-C. Since then, it has only gained in popularity while Objective-C’s has precipitously declined.

Image courtesy of TIOBE

Image courtesy of TIOBE

Initially sitting side-by-side with Objective-C, Swift is fast becoming the primary language for developing native iOS/OS apps. Its rapid promotion is primarily due to Apple open-sourcing the language in 2015.

Apple’s decision has resulted in another benefit: its scope of application is rapidly evolving. For example, IBM has been instrumental in developing Swift language for server-side programming.

Why is Swift gaining popularity?

The Swift language is cleaner, safer and faster.

It’s easier to read and write because of its no-fuss syntax. The cleaner syntax also translates into fewer coding errors. And unlike Objective-C, it can generate compiler errors as you code because of optional types.

All of the above creates a more accessible, learnable language. Consequently, adoption by current and future developers is all but guaranteed.

For a more detailed overview of Swift’s advantages over Objective-C, check out this article from clearview.

Why is a Swift SDK important?

An SDK written solely in Swift is cleaner, safer and faster.

Other ad networks use bridging headers that allow Swift code to sit on top of Objective-C. Necessary when it was first released, the additional code now adds unnecessary density to apps written in Swift.

That density creates a more cumbersome and less stable SDK. If you are using ad networks as part of your app’s monetization strategy, those issues will transfer to your app and compromise your user experience.

Adcash is the first network to create a Swift SDK

Adcash is cleaner, safer and faster than comparable networks.

We invest resources to improve our current infrastructure as we position ourselves for the road ahead. Swift’s increasing adoption at all levels and Apple’s release of Swift 3.0 are signals that should not be ignored.

We’re not. Are you?

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

Adcash is COPPA compliant, no ifs, ands or buts

Adcash is COPPA compliant, no ifs, ands or buts

From our stance against adblockers, you probably noticed that we are committed to free access to content. We have demonstrated that commitment by doggedly fighting ad fraud and maintaining high standards.

But there’s more to do; we also need to promote a safe digital environment for children. We’re proud to say that we’re doing our part: Adcash is 100% compliant with COPPA.

Short for the Children’s Online Privacy Protection Act, its aim is to prevent marketer overreach. It does this by limiting the information that digital properties can collect from children under a specific age without parental consent.

COPPA: Who, where and what is subject?

Any website, app or service provider knowingly collecting personal information from children under the age of 13 is subject to COPPA so long as they are headquartered or targeting traffic in the U.S.

Such wording provides its enforcement body global jurisdiction. For example, the Federal Trade Commission (see enforcement body) fined Singapore’s InMobi $950K for secretly gathering data from children-targeted apps.

The act’s scope not only includes requested information, such as the child’s name, but the data that persistent identifiers, such as cookies and other forms of passive tracking collect.

COPPA: Compliance comes down to one thing

COPPA is a pretty technical piece of legislation but it boils down to one thing: the parent’s right to determine what is in the best interest of his or her child.

In this case? It is the parents’ right to decide when and how much information digital properties can collect from their children.

It logically follows that properties targeted toward or otherwise collecting data from children must disclose this. They must also verify that it is the parent, not the child, who is providing consent.

COPPA: it’s not just about the law but what’s right

Whether you are acting as a business or citizen, it is in your best interest to comply with sensible laws. Otherwise, you open yourself to business- or life-altering liability.

However, just because you do what is legal doesn’t mean what you do is ethical. After all, following the law is just good sense…business or otherwise. No, your decision must be based as much on ethics as it is legality.

Collectively, it is our responsibility to ensure that children can safely play in and explore their environments. We need every member to make that happen: you can count us among those who are.


The content within this post does not constitute legal advice. For COPPA specifics, follow this link and consult with legal counsel for questions of compliance.

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

The butterfly that flapped: the Amazon crash

The butterfly that flapped: the Amazon crash

254 minutes: that’s how long the internet was thrown into chaos. Crashed websites and apps, broken links and images were all strewn across the globe because of one server. In this interconnected world we find ourselves in today, that’s all it takes…a delicate world indeed. 

One butterfly, one server: the Amazon crash

A butterfly flaps its wings and a hurricane slams into a coast on the other side of the world…if a butterfly can do this, surely one of the largest servers in the Amazon Web Services roster can…and boy did the S3 server flap its wings. It sent multiple hurricanes to every corner of the world wide web. 

While we weren’t directly affected, the S3 server hosts 1 percent of the world’s top 1 million sites and the world in which it inhabits is a web after all. Consequently, our publishers and advertisers whose websites and assets were hosted on S3 were. Below is a brief overview of how the Amazon crash affected Adcash.

  • Publisher websites went down, resulting in supply disruption
  • Advertiser landing pages went down, resulting in campaign disruption
  • 3rd-party tracking services went down, resulting in reporting disruption

In short, a lot of things went down. But today’s a new day: the S3 section of the web is repaired and everything in the world wide web is right again. Thank you for hanging tough and keeping a cool head, now let’s get back to what we’re here for: making money. Until the next crash…


Sound off; let the community know how the Amazon cloud meltdown impacted you and add to the discussion!

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

Is your network’s SDK undermining app engagement?

Is your network’s SDK undermining app engagement?

At the end of the day, the metric most important for you is engagement. Otherwise, you won’t build, maintain or sustainably monetize your user base. Engagement is the soil that everything grows from and if you don’t tend to it, nothing will grow.

The good news is that you’ve got a hearty app. The bad news is that the ad network SDKs you are using to monetize that engagement are likely doing more harm than good.

The qualities of a good SDK? It’s light, it plays well with others and provides ads that actually help to engage your users. With the Adcash SDK 2.3, we’ve kept it light, kept it friendly and added a load of “nutrients” to do just that.

You reap what you sow

The ad formats you choose will make or break your monetization strategy. Shown too frequently, your users will leave your app for another. Shown too infrequently, well what are you displaying ads for anyway?

The same goes for if they are too intrusive. If the ads you display are unnoticeable, you won’t get the clicks, installs or other actions that provide revenue. Luckily, there are two formats that solve both issues.

Rewarded video: Give your users a little control

Opt-in, highly engaging video ads that provide a reward to the user for viewing. Users only interrupt their in-app experience when they are ready. You might be concerned about how often the user will decide to do this.

Don’t worry, rewarded video ads will actually increase your ad revenue…at least your contemporaries think so. In fact, rewarded video ads may even help to increase in-app purchases.

Native ads: To intrude or not to intrude, is there a question?

Your users don’t want to be interrupted; it’s that simple. It’s not the ad that they have an issue with, it’s the intrusion. But there is a fine line between noticeable and intrusive.

With native ads, the ad is integrated within the content, avoiding both banner blindness and interstitial intrusion: priceless. With the Adcash SDK 2.3, you can display ads as part of a content wall, stream or feed.

Redundancy, overexposure and latency: the 3 sins to growth

No matter how engaging the ad format, if it commits any of these three sins your user will run and not look back. With the Adcash SDK 2.3, we’ve absolved your monetization strategy of them.

With adaptive targeting, users that convert through an ad will not see it again. After all, they’re in your app for personalization and seeing the same ad for the same product/service that they just converted for is a little impersonal.

Overexposed users result in an underexposed app and an underexposed app results in paltry revenue. With day and lifetime capping, you decide how exposed your users will be to the same ad.

And…latency. Those dots are probably less than the amount of time your ads have to load before your users become frustrated. We’ve further optimized our SDK so that ads are loaded in the blink of an eye.

Growing seasons are time bound, make yours count!

You don’t have much time; every second you spend optimizing your app for your ad network is one you’re not tilling your soil and preparing it for optimal growth.

With the interstitial smart zone, you no longer have to create two zones for what is effectively the same format: static and video interstitial formats. Now, our zone will select the one with the highest yield.

With our eCPM floor, you decide the value of your traffic. If you don’t want to sell your traffic for less than a specific amount, you don’t have to. After all, you cultivated your traffic…you know its worth.

Video ads are the Miracle Grow of monetization strategies as the internet is becoming one giant video stream. But even if your app doesn’t provide video, you should be able to provide video ads. You can with us.

The Adcash SDK 2.3 does all this and is even easy to handle

Engagement, your soil. The quality of your soil will determine whether you grow and retain your user base or not. The choices you make for an ad partner can undermine those efforts. Make it count and choose a partner that understands it so well that they can talk about it in gardening terms.


With such a large network, there are bound to be a few great insights out there. Don’t keep them a secret! Add to the discussion and comment below!

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

Are you working with THE cleanest ad network?

Are you working with THE cleanest ad network?

The online advertising ecosystem is a dog. We train it, teach it cool tricks but it’ll always attract fleas and find ways to get dirty. The ecosystem requires constant vigilance and care. Unfortunately, we have not been its best stewards.

We have allowed bots and other instruments of fraud to infiltrate the online ecosystem. Many shrug this off as just a fact of life. However, just because a dog gets fleas doesn’t mean we should let them set up camp.

The scale of this problem requires a concerted response: it will happen…just not anytime soon. Fortunately, those willing to commit the resources toward clean traffic will have the edge when the tide ultimately comes in…here’s why.

They aren’t buying what you’re selling

It’s simple, advertising is the vehicle that drives consumers from awareness to conversion. To accomplish this, advertising needs to be seen. Specifically, it needs to be seen by those who are willing and able to act on it.

The advertising law, “the right person at the right time,” requires one thing: people. Your ad may or may not be relevant now, but it can be in the future. People change, their lives change, and their needs change.

What don’t? Bots. And yet they account for up to 60% of global internet traffic. For your purposes, up to a third of the traffic you buy can be comprised of them. Benign or malicious, it doesn’t matter: they aren’t your target market.

Dirt isn’t cheap

This year, it’s estimated that nonhuman traffic [see bots] will cost the industry $7.2 billion. That figure is estimated to balloon to $50 billion by 2025. These figures are impressive, but the overall footprint is far greater.

Remember above, advertising drives conversions and they represent revenue. In the UK alone, it’s estimated that every £1 of advertising drives £6 of economy. The cost to the industry is only a drop in the ocean that is the world economy.

The World Federation of Advertisers (WFA) has gone so far as to state that ad fraud is a new security risk. Forgive them their hyperbole…they’re advertisers after all. Nonetheless, the point is crystal: as the ad industry goes, so goes the economy.

Everyone’s dirty and everyone knows it

Looking at the latest headlines, it appears that the digital ad world is a veritable frontier. Up until recently, Criteo and SteelHouse were accusing one another of click fraud. They settled, but are not releasing any details.

Meanwhile, Facebook was inflating its watchthrough estimates 60 to 80% by excluding videos viewed for less than 3 seconds. Although this didn’t impact advertiser billings, advertisers are drawing their conclusions.

In fact, 92% advertisers surveyed by WFA believe ad fraud is primarily due to, “…the structure and systems in the digital media ecosystem.” The votes are in, the system is inelegant and ridiculously opaque…it’s time to clean up.

Someone’s gone clean

Early on, we’ve put our full force into “keeping the dog clean”. We’ve committed to this because our strategy isn’t chained to quarterly reports. Instead, our strategy is tied to relationships that are based on trust.

That’s why we formed a dedicated fraud team that not only performs manual analysis but designs and implements proprietary, as well as 3rd-party systems to detect and prevent fraud. Their time, talent, and effort have paid off:

on average, Adcash traffic is now 93.5% clean and most importantly, the trend is upward

What does this mean for our partners? You’re with an ad partner that is not only on the cutting edge of technology but of staving off ad fraud as well. We’re calling it; Adcash is the cleanest ad network in the industry.


With such a large network, there are bound to be a few great insights out there. Don’t keep them a secret! Add to the discussion and comment below!

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

Adcash IS the Most Competitive Company

Adcash IS the Most Competitive Company

It’s not just us who think we are the most competitive company.

This year, for the second year running, Adcash has won the award for The Most Competitive Small and Medium-sized Company. The award itself is pretty big; trust us, it is. To win it two years, back-to-back? That is very BIG.

In case you’re a skeptic, let’s look at how the winner is determined. The Estonian Chamber of Commerce and Industry organizes the award, and gives it to the company with the greatest growth and efficiency.

The Estonian Institute of Economic Research slices, dices, and tables data from micro-, small- and mid-, and large-scale companies. This year, 436 companies were ranked and one award was given for each size.

What does this mean? You guessed it, the odds were not in anyone’s favor

And yet, it’s not the award that is important.

Awards are merely symbolic. It’s what it symbolizes that matters and it symbolizes this: if you reach the show once, you can chalk it up to luck; if you reach it again, there is no question that it’s merit.

You’re operating at a level that only a privileged few attain. However, you’re not privileged to make it to the show, you’re privileged to have a team that takes you there consistently. It is the Team, that made this possible through their collective talents and tireless effort.

So, to the Adcash Team, YOU are Adcash; this is YOUR award.

Congrats…now let’s snag a few more…

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

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