The Adcash Self-Service Platform is now a DSP!

The Adcash Self-Service Platform is now a DSP!

Progress is all about moving forward and we don’t like to stand still for too long. Adcash has recently gone through some serious updates in order to offer only the best product. Following is a word from our CEO, Thomas Padovani, about what have we been up to and what is new on the Adcash advertising platform!

We at Adcash have always believed in the ability to adapt and lead the way. So to set an example, we have constantly been updating the way we do business. We have been an affiliate network, an ad network and now we are becoming a DSP.

You may have noticed that during the past two years we have not really launched anything truly new, but instead have bettered our existing services. That is because we’ve been very focused on gathering the talent and training the right teams to build this new concept. We didn’t have the opportunity to start from zero – after all, how do you change the shape and size of an airplane that’s already flying? Not to mention the added turbulences caused by the changing face of our industry. However, we did manage to achieve this and it’s no small feat! In fact, what we’ve done is quite unique.

Adcash right now is a demand side platform for agencies, brands, media buyers and all other types of advertisers. We have opened up all of our supply – that means hundreds of networks and millions and millions of different sources. All accessible on our self-service platform with an easy-to-follow interface for advanced campaign creation and combined with probably the widest selection of targeting options available in the industry today. We have also refined and narrowed our focus on some of the main formats, including native, pop, inapp and display. Needless to say that our platform also has 24/7 live support available to assist whenever needed.

Our extensive experience in the industry is a clear benefit for all advertisers. First of all, we have built a reliable infrastructure for RTB buying, while retaining the choice to connect with direct supply as well. We know how to successfully deal with fraud, bots and other threats to traffic quality. We also understand that advertisers expect to see results and the expectations surrounding media buying strategies, campaign and ROI optimization are evolving. To address this we have created solutions to provide cost efficient exploration of traffic sources.

We are giving the market a new professional tool that is based on the newest and most effective technology currently available. Essentially we are giving our advertisers advanced data science as a service to help optimize, target and manage all advertising activities in ways that are new, effective and groundbreaking!

Sign in or register now to enjoy all the features of our self-service platform!

PS. Stay tuned, we’ll be discussing the benefits of some of our new features in more detail soon!

Introducing the V2 of Adcash native ads!

Introducing the V2 of Adcash native ads!

We started developing the new and improved Adcash native ad format last year and even talked about its technological superiority. However, we are always pushing for improvement and innovation, which is why we’d now like to introduce the updated V2 of the Adcash native!

We’ve rolled out some updates on our native format, which will, no doubt, not only please our existing partners that have already adopted the native as an integral part of their business strategy, but also all newcomers. Not to mention publishers and advertisers alike.

The updates are specifically designed to increase engagement and conversions and, of course, produce more revenue. In a nutshell, the most important update for publishers is about the increased and super flexible customization options. Advertisers can push for higher engagement through advanced targeting and tailor-made promotions.

But let’s talk details!

Updates for publishers:

  • Super flexible template that can be fully customized to adjust to website layout. Elements to customize: image ratio, fonts, colours, borders (colours, width), widget title and more.
  • Full control over ad count displayed in either rows or columns.
  • Contextual targeting and ad serving for higher engagement.
  • To make integration even more easier and hassle-free, you can now download scripts as .txt files.

Updates for advertisers:

  • Multiple image ratios supported and the minimum image size increased to 600x500px. This enables you to promote your content in high definition.
  • Text allowance was also increased: the max length now is 100 characters to give more weight to that bit of content as well.
  • Dynamic macros that allow the tailoring of content to be more specific and targeted for their audience.
  • The most advanced targeting features in the industry. (Really! It’s true! 😄)

But don’t just take our word for it. We’ve collected all the info about the biggest native networks for you to conveniently compare:

The data exhibited in this table is gathered from publicly available sources.

It’s hard to believe that something so effective can actually be so easy. That is, however, the Adcash reality. It’s actually pretty difficult to put into words just HOW effective our native format is. At the same time, native campaign creation on our platform is simple and intuitive (tip: there’s also an interactive guide right on the platform itself). Also for publishers, creating a zone is just so easy, even with all the widget customization options available!

As we all know, seeing is believing, so don’t waste your valuable advertising time. Choose your partner wisely and we invite you to try out our updated native for yourself to see just how effective its earning power really is!

Introducing the Advertiser Reporting API

Introducing the Advertiser Reporting API

We’ve recently rolled out a nice new API feature for our advertisers that have more technical needs and inclinations. It’s called Advertiser Reporting API and it has the potential to seriously simplify data retrieval and analysis for advertisers.

But first, what are we talking about exactly and what is an API? In broad terms API or application programming interface is a layer that allows different pieces of software to securely communicate with each other. This is a technical setup that can essentially save time and other resources by enabling systems to connect with each other. In this case the Reporting API allows our advertisers to retrieve their personal account statistics straight into their server without actually accessing our advertiser panel.

Setting up the Adcash Advertiser Reporting API

Fetching the reports is only a two step process – it’s actually surprisingly easy. First, advertisers need to generate a token, using the Adcash advertiser panel username and password. It is an encrypted string, of course, to protect the account’s privacy. Once you have the token, you can use it to call the Reporting API and start creating your reports.

Level of granularity in reporting

We at Adcash believe in the power of data, which is why we have always given our users as detailed reports as possible. After all, data analysis forms a strong basis for informed decisions about what to invest your budget in and what kind of results to expect. It’s no different for reports generated through the Reporting API.

There is a variety of dimensions, metrics and filters available that can be applied to the report:

  • Dimensions: Date, Country, Campaign ID, Campaign Name, Device Type, Pack ID, Pack Name, Platform Name, Browser, Zone ID;
  • Filters: Date, Country, Campaign ID, Device Type, Pack ID, Platform Name;
  • Metrics: Impressions, Clicks, Conversions, Spendings.

The default setting for time granularity is daily, but it can also be set up as weekly or monthly, but please also note that data fetching more than 30 days is not allowed via API.

Exporting the data

Reports can also be exported for further analysis of the raw data. We currently support the following formats for downloading:

  • JSON
  • XML
  • CSV

To see detailed documentation about the reporting API, please click here.

Go native with Adcash – it’s where the future’s headed

Go native with Adcash – it’s where the future’s headed

Adcash is announcing the launch of our newest feature – content and product promotion with native advertisements that target desktop and mobile web traffic. This type of advertising is highly engaging yet non-intrusive to the user experience. It’s an incredibly successful format both for advertisers and publishers as it can considerably boost a brand’s image and produce a remarkable increase in revenue. The native format has also been strongly in the focus of all recent predictions for the future of digital advertising. For example, Business Insider suggests that by 2021 native advertising will drive 74% of all ad revenue!

The success of native advertising is pretty easy to explain. According to Forbes this format is more engaging and profitable than any other current standard in the digital advertising industry – more than 70 per cent of publishers have reported no negative reader response to this type of advertising. The main reason behind it is that native promotions are simply less “in your face”. This format is designed to blend with the surrounding content, which means that the user is more likely to willingly click on it.

So why go native with Adcash?

We talked to the Head of Native Advertising at Adcash, Jim Desroches about why native is the way to go in the digital advertising industry. Here’s what he had to say about the native format:

What is native advertising and who’s it for?
With native advertising we refer to any type of paid content or product promotion through ad placements that totally blend in with the actual content of the webpage which displays it. In simpler words, it’s a paid ad that does not look like an ad. It’s a good way to advertise for anyone who owns and creates products or content. On the other hand, it is also a brand new opportunity for our content owners (aka publishers) to monetize their inventory by promoting other people’s products or content.

Clearly in the past years there has been a massive switch towards less intrusive, more premium and better targeted advertising. Because Adcash aims to provide an all-in-one solution to its partners, we have also decided to be a part of this game and expand our services. All of our current partners can obviously start using this new ad unit. Feel free to reach out to your account manager if you have any questions or to our customer care to get started!

Why is the Adcash native different from others in the market?
Like with any other Adcash ad unit, our targeting capabilities are way above any other actors in the industry. We also constantly keep developing new features to always be one step ahead.

Additionally, our supply is 100% direct and exclusive to Adcash. We have a strong network of programmatic partners in place for other ad units and we are also close to supporting this integration for the native format as well – stay tuned!

Last but not least, I am proud to say that our metrics (CTR, CR, e-CPMs) are already above the industry average!

Do you have any tips and tricks for advertisers on how to get the most out of their native campaigns?
In two words: user experience. That’s the key to a successful native campaign. Make sure you understand where your ad is being shown and consider the whole flow, starting from the click on your ad leading to your content or product page. Of course, your ads need to be precisely targeted to avoid wasting clicks. Adcash offers all the tools you need for the best possible targeting. Also note that since the CTR on this ad unit remains low, do not hesitate to give each click a high value so your campaigns will get the exposure they deserve. Our self-service platform even gives you real-time bidding suggestions!

How do you set everything up for native advertising with Adcash – is it more complicated than other formats?
Once you are familiar with our platform and have all the materials required to create your campaign (image, text and URL to direct the user to), it literally takes just about a minute to set everything up. Our campaign validation team works around the clock and you can be live within minutes! If you already advertise with Adcash, you will find the option for Web Native in the Creatives section of the campaign creation flow.

After signup and account validation, the creation of a native widget is even faster! It is also customisable to fit your site the best way possible. Simply create a Zone and choose Web Native. The tag implementation is very simple and efficient.

I usually do not like spoilers, but since Christmas is coming, I am very happy to say that we’ve already began to develop our V2 of the native format with some amazing new features. We’ll be notifying our partners once it’s ready to be released.

Still not convinced? Let’s review the technical specifications of the Adcash native format:
  • Advanced machine learning technology – our prediction algorithms will ensure tailor-made ad serving for maximum revenue generation. With us you can be sure that ad-serving is data-driven and transparent – both user-related data as well as the publisher’s content are taken into account.
  • Best performance metrics in the industry based on our extensive experience and technology that’s built in-house and constantly improved. For example, our specific targeting capabilities are well above the industry standards.
  • We offer flexibility to all sides involved. Our ad template is responsive and will adjust according to the available ad space and type. Website owners can also tweak ad count and placement themselves to specifically suit their website content.
  • No restrictions on image sizes – our platform has an image cropping functionality to help select the most suitable area.
  • Multiple direct and programmatic demand partners to guarantee fill rate anywhere, everywhere.

Promoting native with Adcash is available across all key verticals: news, sports, fitness, beauty, games, jobs, travel, shopping.
Publishers also have the unique opportunity to sign up as advertisers to use native advertising to promote their own website content and boost their audiences. Contact your account manager for more information.

But wait, here’s more information about the earning power of the highly effective Adcash native! 

Or try the Adcash native now!

Let’s talk about the new Adcash Site-Under!

Let’s talk about the new Adcash Site-Under!

About a month ago we released a new version of our highly successful Site-Under format, also known as Pop Under. To reflect on the results this new update has already produced we had a sit-down with our Head of Publishers Tarmo Tammel.

The Adcash Site-Under update included new JavaScript tags that are specifically designed to increase the earnings of our publishers. Our technology is faster and more resource efficient. In fact some of our partners have actually already seen an increase of up to 30% in impressions and revenue. So here’s a recap of our talk with Tarmo about the inner workings of Site-Unders in general and how the updated Adcash version can make real money for publishers.

Let’s start from the beginning. What is a Site-Under?

Site-Under is one of the most effective ad formats for monetizing any website’s traffic. The webmaster just needs to integrate our JavaScript tag on his site. The Site-Under opens in a new fullscreen window behind the browser once the user has clicked on the original webpage. High visibility is why a lot of advertisers set high payouts for such ads. For publishers the CPM payouts for Site-Under are generally much better than for any other display advertising format.

How to use Site-Unders effectively on a website?

This type of ads can be disruptive for site visitors if misused with refreshes and without frequency capping, which is why I recommend for any webmaster to set a frequency capping per user. The most effective is generally 1 impression in 1 hour per user. However, this depends on the website’s bounce rate. Interestingly the Site-Under is more effective when displayed at a lower frequency: this way the visitor is more likely to look at the landing page. If you start bombarding visitors with Site-Unders, the ads will most likely end up being closed even before they load. Keep in mind that it’s good to balance user experience and monetization.

How is the Adcash V3 different from other Site-Unders on the market?

Our newly released Site-Under version 3 tag uses sophisticated technology. We have invested in CDNs for ad serving to drastically reduce latency. Our Javascripts are static and served with the highest possible speed. We drive the visitor to advertiser landing page faster than any other network in the industry today. We have also integrated Adblock bypass in our new JavaScript to further enhance our advantage on other networks. Via Adcash technology we are able to either monetize both Adblock or non-Adblock traffic together or target each set of users separately. Many of our competitors generate 50% less impressions and that’s because they are using outdated technology, essentially wasting the potential of the website’s audience.

What kind of results for our partners has it produced so far?

We had an interesting situation earlier this week actually. A webmaster who had recently switched to the new version of the Adcash Site-Under, expressed concern over immediately doubling their impressions. He suspected that we do not respect capping. However, the surprising increase in impressions is actually simply explained by our ad serving speed and anti-Adblock solution. This particular client now generates nearly 50% more impressions with a 30% increase in earnings in comparison to their previous ad provider.

Now the only question that remains is of course how can you start making the most of this updated technology?

Active publishers displaying the Adcash Site-Under on their website can just log in to our publisher panel and generate updated tags under “Zones” section or contact your account manager for help.

If you are not yet registered with Adcash, we invite you to test our tags for yourself. Sign up here: https://www.myadcash.com/en/register.php

Still wondering why choose Adcash as your partner? We’ve been providing quality services globally for more than ten years already. We have valuable experience and we’ve put time and resources into developing our bleeding-edge technology that sets us apart from the rest.

Tarmo Tammel
Head of Publishers
Skype: tarmo.adcash
Email: [email protected]

Enhancements to the Self-Service Finance and Payment Panels

Enhancements to the Self-Service Finance and Payment Panels

Thanks to the hard work of our product manager Anton Konnov and his team of engineers, your life as an Adcash Advertiser has become a whole lot easier.  

It’s been a long time coming, but our Self-Service financial panel is now fully automated. In a nutshell:

  • these updates will increase the transparency and accuracy of your financial records,
  • as well as the ease, control, and security of your payments with us.

Now, let’s take a deeper dive into the specifics of the platform updates and how they will improve your experience with the Adcash Self-Service platform!

Wallet statement:

 

All of your financial transactions and operations will now be processed and viewable within the Wallet statement.

This includes your daily ad campaign spendings, which will be automatically added the following day.

Also, if your account requires additional adjustments during the month, they will be added immediately to your wallet statement and affect your LiveWallet balance.

LiveWallet:

 

Money will now be reserved from the moment a paid event occurs, e.g. impression, click, conversion, etc.

Your wallet balance will always be accurate and up-to-date without any delay.

The system will also pause campaigns once your balance reaches the agreed upon threshold.

Automatic invoicing:

 

Starting from the next invoice period(September), all invoices will be generated automatically based on your wallet actions recorded over the previous month’s activity.

Invoice items will include auto-spendings and adjustments. Additionally, the invoice will take into account your available prepayments.

If you have additional requirements regarding how and what your invoices report, e.g. attaching statistics per campaign/country as appendices or invoice item-grouping settings, you can make your request to the support department or your account manager.

Payment gateway update:

 

We’ve completely reworked the payment panel experience based upon your feedback. Now, you will be able to perform these actions from the payment panel:

  • view your balance amount,
  • add money,
  • activate/edit automatic payments,
  • view the last few months’ worth of payment activity.

During the payment process, you now have full control over your stored payment accounts. Specifically, you can delete old accounts or add any new accounts as you see fit.

Additionally, all notifications related to payment activity will be sent via email and viewable within your advertiser panel to ensure that you remain up-to-date.

Please note: if you currently have any payment limits or settings, they will remain the same.

Automatics payments:

 

We’ve also reworked our automatic payment solution to increase its flexibility and security.

Now, when you make your initial payment via credit card, you will be able to activate automatic payments immediately to ensure that your balance maintains your campaign.

Otherwise, you will be able to activate automatic payments at a time of your choosing.

For the initial update, we will only support credit cards for automatic payments. However, we will update the solution over the year to support additional payment methods such as PayPal, WebMoney, Skrill.

NB! Current payment accounts will not be migrated to ensure security. Therefore, you will need to input your payment accounts into the new system manually during the first payment in the updated panel.

The first of many game-changing improvements to come

 

Our product teams have been working tirelessly to increase the power of the Adcash Self-Service platform and are on the immediate horizon.

 

This is an exciting time for Adcash, as these enhancements will transform the way you use the Self-Service platform to advertise with Adcash.

 

So, stay tuned and we’ll be in touch soon with an even larger unveiling!

 

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