Introducing the Advertiser Reporting API

Introducing the Advertiser Reporting API

We’ve recently rolled out a nice new API feature for our advertisers that have more technical needs and inclinations. It’s called Advertiser Reporting API and it has the potential to seriously simplify data retrieval and analysis for advertisers.

But first, what are we talking about exactly and what is an API? In broad terms API or application programming interface is a layer that allows different pieces of software to securely communicate with each other. This is a technical setup that can essentially save time and other resources by enabling systems to connect with each other. In this case the Reporting API allows our advertisers to retrieve their personal account statistics straight into their server without actually accessing our advertiser panel.

Setting up the Adcash Advertiser Reporting API

Fetching the reports is only a two step process – it’s actually surprisingly easy. First, advertisers need to generate a token, using the Adcash advertiser panel username and password. It is an encrypted string, of course, to protect the account’s privacy. Once you have the token, you can use it to call the Reporting API and start creating your reports.

Level of granularity in reporting

We at Adcash believe in the power of data, which is why we have always given our users as detailed reports as possible. After all, data analysis forms a strong basis for informed decisions about what to invest your budget in and what kind of results to expect. It’s no different for reports generated through the Reporting API.

There is a variety of dimensions, metrics and filters available that can be applied to the report:

  • Dimensions: Date, Country, Campaign ID, Campaign Name, Device Type, Pack ID, Pack Name, Platform Name, Browser, Zone ID;
  • Filters: Date, Country, Campaign ID, Device Type, Pack ID, Platform Name;
  • Metrics: Impressions, Clicks, Conversions, Spendings.

The default setting for time granularity is daily, but it can also be set up as weekly or monthly, but please also note that data fetching more than 30 days is not allowed via API.

Exporting the data

Reports can also be exported for further analysis of the raw data. We currently support the following formats for downloading:

  • JSON
  • XML
  • CSV

If you need any additional assitance to guide you through using the reporting API, please see here.

Enhancements to the Self-Service Finance and Payment Panels

Enhancements to the Self-Service Finance and Payment Panels

Thanks to the hard work of our product manager Anton Konnov and his team of engineers, your life as an Adcash Advertiser has become a whole lot easier.  

It’s been a long time coming, but our Self-Service financial panel is now fully automated. In a nutshell:

  • these updates will increase the transparency and accuracy of your financial records,
  • as well as the ease, control, and security of your payments with us.

Now, let’s take a deeper dive into the specifics of the platform updates and how they will improve your experience with the Adcash Self-Service platform!

Wallet statement:

 

All of your financial transactions and operations will now be processed and viewable within the Wallet statement.

This includes your daily ad campaign spendings, which will be automatically added the following day.

Also, if your account requires additional adjustments during the month, they will be added immediately to your wallet statement and affect your LiveWallet balance.

LiveWallet:

 

Money will now be reserved from the moment a paid event occurs, e.g. impression, click, conversion, etc.

Your wallet balance will always be accurate and up-to-date without any delay.

The system will also pause campaigns once your balance reaches the agreed upon threshold.

Automatic invoicing:

 

Starting from the next invoice period(September), all invoices will be generated automatically based on your wallet actions recorded over the previous month’s activity.

Invoice items will include auto-spendings and adjustments. Additionally, the invoice will take into account your available prepayments.

If you have additional requirements regarding how and what your invoices report, e.g. attaching statistics per campaign/country as appendices or invoice item-grouping settings, you can make your request to the support department or your account manager.

Payment gateway update:

 

We’ve completely reworked the payment panel experience based upon your feedback. Now, you will be able to perform these actions from the payment panel:

  • view your balance amount,
  • add money,
  • activate/edit automatic payments,
  • view the last few months’ worth of payment activity.

During the payment process, you now have full control over your stored payment accounts. Specifically, you can delete old accounts or add any new accounts as you see fit.

Additionally, all notifications related to payment activity will be sent via email and viewable within your advertiser panel to ensure that you remain up-to-date.

Please note: if you currently have any payment limits or settings, they will remain the same.

Automatics payments:

 

We’ve also reworked our automatic payment solution to increase its flexibility and security.

Now, when you make your initial payment via credit card, you will be able to activate automatic payments immediately to ensure that your balance maintains your campaign.

Otherwise, you will be able to activate automatic payments at a time of your choosing.

For the initial update, we will only support credit cards for automatic payments. However, we will update the solution over the year to support additional payment methods such as PayPal, WebMoney, Skrill.

NB! Current payment accounts will not be migrated to ensure security. Therefore, you will need to input your payment accounts into the new system manually during the first payment in the updated panel.

The first of many game-changing improvements to come

 

Our product teams have been working tirelessly to increase the power of the Adcash Self-Service platform and are on the immediate horizon.

 

This is an exciting time for Adcash, as these enhancements will transform the way you use the Self-Service platform to advertise with Adcash.

 

So, stay tuned and we’ll be in touch soon with an even larger unveiling!

 

The butterfly that flapped: the Amazon crash

The butterfly that flapped: the Amazon crash

254 minutes: that’s how long the internet was thrown into chaos. Crashed websites and apps, broken links and images were all strewn across the globe because of one server. In this interconnected world we find ourselves in today, that’s all it takes…a delicate world indeed. 

One butterfly, one server: the Amazon crash

A butterfly flaps its wings and a hurricane slams into a coast on the other side of the world…if a butterfly can do this, surely one of the largest servers in the Amazon Web Services roster can…and boy did the S3 server flap its wings. It sent multiple hurricanes to every corner of the world wide web. 

While we weren’t directly affected, the S3 server hosts 1 percent of the world’s top 1 million sites and the world in which it inhabits is a web after all. Consequently, our publishers and advertisers whose websites and assets were hosted on S3 were. Below is a brief overview of how the Amazon crash affected Adcash.

  • Publisher websites went down, resulting in supply disruption
  • Advertiser landing pages went down, resulting in campaign disruption
  • 3rd-party tracking services went down, resulting in reporting disruption

In short, a lot of things went down. But today’s a new day: the S3 section of the web is repaired and everything in the world wide web is right again. Thank you for hanging tough and keeping a cool head, now let’s get back to what we’re here for: making money. Until the next crash…


Sound off; let the community know how the Amazon cloud meltdown impacted you and add to the discussion!

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

Adcash Self-Service – One Year of Awesomeness

Adcash Self-Service – One Year of Awesomeness

This time last year we were adding the finishing touches to our Self-Service Advertiser platform prior to release. Now, 12-months later, we’re celebrating this all important milestone by looking back at some of the features that we’ve added.

When we released our Self-Service Advertiser platform, we had some idea of the direction it would head as a product and the kind of user we expected would be interacting with it. But sometimes things can surpass your expectations. And that’s pretty much what happened with Self-Service.

Adcash Self-Service: A brief history.

So, what have we been up to over the last 365 days? What new features have we added to Self-Service? What upgrades have we done? Well, let’s dive right in.

User Interest Targeting

At the beginning, we allowed our advertisers to reach users based on the verticals of the websites where their ads would appear. We called this “Site Category Targeting”. It was good, but we wanted to offer more. User Interest Targeting allows advertisers to harness the power of true behavioural targeting, ushering in a whole new level of capability for our advertisers.

City Targeting

Our location targeting features were added to further enhance the already extensive list of targeting options added to the Adcash Self-Service platform. Although the feature itself is called “City Targeting” it actually allows you to go even further than that, by reaching audiences in specific parts of cities (and towns).

This is all part of giving our customers the capability to build their campaigns around their desired audience. To reach and engage them, wherever they are. Location targeting can be very useful for “bricks and mortar” businesses, looking to promote offers to potential customers near to their store. Similarly, for online business, by using location targeting you can create messages that use location to add relevance (for example, “People in Tallinn are using this now!”).

Cost Per Click Campaigns

Cost per click (or pay per click) ad campaigns were on our wishlist fairly early on in the development cycle for the Adcash Self-Service platform. But, as with the verticals overhaul, there were a few technical challenges that needed to be overcome before we could deliver.

CPC was one of the most consistently requested features to be added to self-service. Different advertisers have different needs and while CPM campaigns can be highly effective for things like brand building campaigns, CPC is usually better when you have a clearly defined sales funnel and a product you want to sell.

Verticals Overhaul

When we first released the Adcash Self-Service platform, the campaign creation process was designed to be as simple and intuitive as possible. However there was one area where we recognized there could be some significant improvements: verticals (or categories to some).

The initial offering didn’t have that many options and they were all displayed on a single level. The challenge for our product team was that updating this list involved some considerable reworking of our ad serving database. But, after many hours and very many coffees, they succeeded.

What this means for our advertisers is that, now, they are able to more accurately select the traffic vertical they want to buy.

Video Advertising

Since 2014 we’ve been looking at the incredibly exciting, engaging possibilities that video advertising and we’ve been building a product and team to make strides in that area. We added video advertising to the Self-Service platform towards the end of the year and have been working closely with our partners, on both the demand and supply side, to make improvements and optimize it more and more.

OS Targeting

Let’s say you’re a marketer for a Windows-only time management application. You want to promote your new application to people you know are going to be able to use it. So, in this case, you would want to specify Windows. Our OS targeting feature actually allows you to go even further than that, by segmenting the different operating systems by version.

So, to continue with the example above, you may have initially released your application with support for Windows 7, 8 and 8.1. So, initially you can specify these options. Then, later on you want to promote a Windows 10 version, with creatives saying “Now Available For Windows 10!”. Then select Windows 10 and you’re reaching the right people for your ads.

Zone Blacklisting and Whitelisting

One of the first big features we added to the Self-Service platform was zone blacklisting and whitelisting. This gave Adcash Advertisers the capability to optimize their ad campaigns, by specifying the ad zones they appear in. If they can see that a specific ad zone is not delivering the kind of traffic they want, they can blacklist it. Similarly, if they identify an ad zone that is performing really well, they can whitelist is, meaning their ad will only be displayed in that zone.

The Adcash Self-Service platform is built on cutting-edge digital advertising technology and relies heavily on machine learning to automatically optimize ad campaigns. At the same time, we recognize the importance of giving our advertisers control over where their display or pop-under ads appear. This is why we added zone blacklisting and whitelisting functionality.

Connection Type Targeting

Reaching audiences based on their connection type is one of the many ways Advertisers can get the most from their digital ad spend. Connection type targeting allows you to select from a range of the most common connection types, like Wi-Fi, cellular or even dial-up.

This is particularly useful if you have a landing page that contains lot’s of images or video: an advertiser is unlikely to want their ad shown to people with slower connections if the landing page, say, contains a lot of images or video.

Mobile Carrier Targeting

Mobile advertising is really booming at the moment, surpassing desktop even. So giving advertisers the tools to make the most of this exciting new area is very important to us. By allowing advertisers to target their campaigns based on mobile carriers, they can reach audiences with the most relevant offers.

For example, a media agency working for a mobile network to promote a “new customers” offer may want to exclude people already connected to that network. This way they’re reaching the people who can make use of the offer. By reaching the most relevant audience, they are ensuring that every cent they spend on buying impressions, is spent on the right impressions.

Web Browser Targeting

As the name implies, this feature allows advertisers to reach users of specific web browsers. Sometimes an advertiser may find that their ad campaign (landing pages, pop-unders etc) perform better on one or more browsers, but worse on others. Ensuring that they only target the browser types that they know will play nice with their ad campaign means that their audience will have the desired experience when reaching the page.

Once again, this is about ensuring that the right people see the right ads. If an ad is being shown to people where you know something isn’t going to work or is going to perform unusually, then you should be excluding them from your campaign. This feature allows Advertisers to do exactly that.

Here’s to another 12 months, and beyond!

This last year has absolutely flown by and, while we’re incredibly happy with what we delivered a year ago, where we are now has surprised even us! Thanks to the continuous feedback and cooperation of our partners, on both the supply and demand sides, we’ve been able to build and grow a fantastic product.

So, for everyone who’s been a part of the self-service story: thank you. 

As always, if you have any questions, ideas, thoughts or feedback, let us know in the comments below!

Introducing the new Adcash Background ad format

Introducing the new Adcash Background ad format

Next week, we’re shining the spotlight on our premium background ad format. So what is the Adcash background ad format? What can the background ad format do for advertisers? So, let’s take a look.

What is the Adcash Background ad format?

The background ad format name could be a little misleading: rather than the ad appearing behind the main page content, it is made up of two, separate banners. These banners appear in the “first-fold” of a web page, on either side of the main content.

The Adcash Background ad format: Awesome for Advertisers

The Adcash Background at format offers Advertisers great exposure for a great price. Starting from 0.03 euro per click, Advertisers can make the most of this eye-catching, creative format.

Think about it: rather than having just one banner, appearing on a page, you have two, appearing in the first-fold. This part of the page is traditionally the best placement for your ad to appear, as your audience is guaranteed to see it, as the page is loaded.

On top of that, creative-types can harness the extra area provided by having two banners to make some really eye-catching, engaging ads.

A bit of background…

Here’s a few examples of how you can use the background ad format to take advantage of all the screen real-estate it allows you to use, for maximum impact with your audience.

In this example, both images have a clear call-to-action (read more about the importance of using CTAs in your display ads, here) and the main imagery in the ad is split down the middle. So, when it appears on the page, it gives a creative and visually striking

Here’s another example, again both featuring CTA buttons. This time, rather than splitting the image down the middle, they use two separate images that have a textured fading effect to draw the user’s eye towards the center of the banner.

Creating a Background Ad Format Campaign

In summary it’s just a case of logging in to the Adcash platform, clicking Create campaign, then setting up all the options for your Background ad campaign.

You should also keep in mind that, as this format is made up of two images, you’ll ideally need to upload two images, then setup their position (left or right). You can run a background ad campaign with only one image, it will just appear on both sides of the page.

Creating a Background Ad Format Campaign

In summary it’s just a case of logging in to the Adcash platform, clicking Create campaign, then setting up all the options for your Background ad campaign. The images you upload should be 340 x 770 and no more than 200KB.

You should also keep in mind that, as this format is made up of two images, you’ll ideally need to upload two images, then setup their position (left or right). You can run a background ad campaign with only one image, it will just appear on both sides of the page. Here’s an example of how that would appear:

If you’re ready to create your background ad format campaign, login to your Adcash Advertiser account and click create campaign. If you need any assistance at any time, my team and I are ready to help! You can email us directly, here.

User Interest Targeting: What it is and why it’s awesome

User Interest Targeting: What it is and why it’s awesome

User interest targeting has arrived on the Adcash platform! But what is user interest targeting? How does it differ from contextual targeting? How can user interest targeting benefit advertisers and website publishers?

Well, if you’ve ever asked yourself (or anyone else, for that matter) any of these questions, you’re in the right place. In this article we’ll cover all of these questions, and more. So let’s dive right in!

What Is User Interest Targeting?

Let’s say you’ve created an incredible new kind of cake. You have this cake and now you want to promote and, ultimately sell your cake. But in order to do that, you want to reach the right audience, wherever they are on the web. User interest targeting allows you to do that.

You can use the user interest targeting feature available on the Adcash advertiser platform to select users who have exhibited and interest in food, for example. Then, whenever they visit a site, regardless of the site’s theme, your delicious cake ad will be served to them (pun intended).

Conversely, contextual targeting works by targeting the site’s category itself. So, to continue with our cake analogy (because cake is brilliant) with contextual targeting, your ad will be displayed on cake-related websites, regardless of the users interests.

Now for some techy stuff

So how exactly does it work?…..

The Adcash engine, that sits at the heart of all of our targeting functionality, tracks and aggregates all of the user’s preferences as he browses the web, building up a user interest profile based on the content of the pages they visit..

This data is then combined and analyzed on a per user level and once a pre-defined threshold has been passed, the user will then be classed by the system as being “interested” in that topic.

Because of the vast numbers of users that makes up our total audience, the datasets involved are mind-bogglingly huge, posing some serious challenges for our product, IT and infrastructure teams. But, thanks to some clever big data tools, developed in-house we’ve been able to tap into that massive stream of data and harness its potential like never before.

Contextual Targeting vs User Interest Targeting

OK, so you’ve got the gist of what user interest targeting is, but is it better than contextual targeting? Well, like so many other things in digital marketing; it depends. The effectiveness of one or the other will vary, depending on your audience and what you’re promoting.

The reason we added user interest targeting to our product lineup is simple: choice. It gives advertisers an added element of flexibility, so they can create the type of ad campaign that they know works better.

Good for publishers

User interest targeting isn’t just about delivering better results for our advertisers. It also has a knock-on effect on our publishers, too. Because, when coupled with our hyper-granular targeting capabilities, it means site visitors will see ultra-relevant ads, which means better click-rates, which, ultimately, translates to better earnings.

Not only that, but displaying ads that are relevant to your site’s visitors means they’re more likely to have a positive emotional response to it. And one of the golden rules of online publishing is keep your visitors happy and keep them coming back. User interest targeted ads help you do exactly that.

Using User Interest Targeting

Creating a User Interest campaign using the Adcash platform is breathtakingly simple. You just need to sign into your Adcash advertiser account, click Create Campaign then select User Interest Campaign. From there, you’ll be able to specify the user interests you want to reach from a list, along with all the other advanced targeting features available through the Adcash platform.

If you need a hand creating your campaign, we’ve created a couple of helpful articles to get you up and running:

User Interest Targeting | Adcash Support CenterCreating an ad campaign | Adcash Support Center

If you’re not already an Adcash advertiser, click here to sign up (go on, it only takes a moment!).

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