5 Reasons Why You Need Video Advertising In Your Marketing Mix

5 Reasons Why You Need Video Advertising In Your Marketing Mix

Video advertising is here and it’s immense.

But why should you care? Despite common perceptions of video advertising being the preserve of big, established brands, the gains for smaller businesses (in fact, especially smaller businesses) are massive.

A Video Is Worth A Million Words

If a picture is worth a thousand words, a video is worth a million. Well, nearly 2 actually. 1.8 million words: that, according to Dr. James McQuivey of Forrester Research, is what just one minute of video is worth.

Could you begin to imagine how long 1.8 million words would take you to write, let alone turn into a functioning website? No? Here’s some help: If you were to write a typical web page every hour, you would be writing for 150 days to have the same impact as just 60 seconds of video.

This impact to effort ratio is probably one of the most practical reasons for adding video to your marketing mix. When compared to more traditional forms of marketing, although at first video can seem like a lot of effort, that effort is entirely worth it.

Our Brains Are Wired Up For Video

When we look at something, 90% of the information transmitted to the brain is visual and our brains process this visual information 60,000x faster than text. So, rather than bombarding your audience with text based information, showing them a video allows them to take everything in much faster and with less conscious effort.

This in turn means your audience is more likely to take in your whole message, rather than abandoning it part way through. If they are having to read blocks of text, they can get bored and give up part way through. With video, they won’t.

Stand Out From The Crowd

Video advertising allows you to be much more creative. With a display ad or text ad you’re very limited by your format. You have to stay within certain physical boundaries, so the chances of you being able to differentiate yourself from your competitors is diminished.

With video advertising however, you can tell a story, build an emotional relationship with your audience and thereby stand out, on your own and be remembered. This emotional response is key, as it is widely understood to be one of the most important factors when people are evaluating brands.

I mean, how many times have you seen a static display ad and had some kind of powerful emotional response to it? Video advertising on the other hand, there’s been a few. A video ad lets you tell a story, build a narrative and all that culminates in an emotional relationship. The right video, in front of the right person is an incredibly powerful thing.

Video Is Everywhere

Remember the days of your 56k modem squawking at you as it connected, slowly clawing its way onto the big wide Internet? Then going to put the kettle on whilst you waited for the Altavista search page to load? Well, those days are gone.

High-speed internet connections are now incredibly widespread. And, what’s more, more devices support them. Mobile devices are going to drive growth in video, because a) there’s so many of them and b) we use them so frequently.

There’s no longer a concern that you can’t reach your audience with video advertising because they’re a mobile user. Just scroll through your Facebook feed and see how many posts on there are videos, sponsored or otherwise.

Video Advertising = Good ROI

For advertisers, what really matters at the end of the day, is your return on investment. Do the dollars you drop on marketing convert to more customers? The signs are that video advertising has a powerful, positive impact on marketing return on investment.

If you’re a small business, looking to start using video to promote your brand, don’t think you need some hyper-polished, media-agency project to get you started. Just having a video presence, where you introduce yourself and your product, “face-to-face” is a great way to get started. You probably have all the tools you need to start putting together your own video ad right away. Some basic things you’ll need are:

  • A reasonable quality video camera or screen capture software
  • A reasonable microphone
  • A script
  • Some basic editing software

Once you’ve recorded something, look at it as a first draft. Go over it. Go over it again. Get your friends to go over it. Then once you’re happy with it, use it! Take your video and use it on your site, share it on social media and use it as a video ad.

Looking for a video advertising partner?

 

Adcash Video Ads Have Arrived

Adcash Video Ads Have Arrived

The latest addition to the Adcash product lineup is here. Meet Adcash Video Ads.

For the better part of a year, the product development team has been putting together our shiny, new video ad product. While the initial release will be beta, we have big, big plans for Adcash Video Ads.

Our video format is in-stream, meaning Adcash advertisers can have their video ad appear before, during or after the main video feature. We’ve already been working with our current partners to build a list of quality video publishers and advertisers and we want it to keep growing.

Video is BOOMING!

So, why video? Why now?

The video advertising market is huge, and growing, and it’s predicted that growth will continue, driven largely by the massive number of mobile devices in the world. All these mobile devices, coupled with the growing penetration of high speed connections, means that more people can access video content than ever before.

We want to have the tools ready for our customers to help them succeed at video advertising. We looked at the way a lot of others in the industry are doing video ads and decided that, rather than building a standalone product, that requires it’s own user interface which needs to be learned from scratch, we integrated it into our existing, Self-Service advertiser platform.

This means that everything is one place; your display campaigns, your pop ads, your video ads, in-app, everything. So you can easily analyze and compare the performance of each one, without having to switch between different platforms.

From a publisher perspective, looking to make money with video ads, video ad spending numbers show no sign of diminishing. There’s more money being spent on digital video advertising that ever before, and online publishers, from all categories, are able to make the most of that with Adcash Video Ads. Our product is completely VAST compatible, so everything works how you’d expect, right from the start.

Learn more about Adcash Video Ads

Adcash Video Ads has been built using a combination of our cutting-edge algorithmic optimization technology, our custom-built Self-Service platform and open industry standards.

It’s developed to give advertisers and publishers alike everything they need to succeed in the wonderful new world of digital video advertising.

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