Next week, we’re shining the spotlight on our premium background ad format. So what is the Adcash background ad format? What can the background ad format do for advertisers? So, let’s take a look.

What is the Adcash Background ad format?

The background ad format name could be a little misleading: rather than the ad appearing behind the main page content, it is made up of two, separate banners. These banners appear in the “first-fold” of a web page, on either side of the main content.

The Adcash Background ad format: Awesome for Advertisers

The Adcash Background at format offers Advertisers great exposure for a great price. Starting from 0.03 euro per click, Advertisers can make the most of this eye-catching, creative format.

Think about it: rather than having just one banner, appearing on a page, you have two, appearing in the first-fold. This part of the page is traditionally the best placement for your ad to appear, as your audience is guaranteed to see it, as the page is loaded.

On top of that, creative-types can harness the extra area provided by having two banners to make some really eye-catching, engaging ads.

A bit of background…

Here’s a few examples of how you can use the background ad format to take advantage of all the screen real-estate it allows you to use, for maximum impact with your audience.

In this example, both images have a clear call-to-action (read more about the importance of using CTAs in your display ads, here) and the main imagery in the ad is split down the middle. So, when it appears on the page, it gives a creative and visually striking

Here’s another example, again both featuring CTA buttons. This time, rather than splitting the image down the middle, they use two separate images that have a textured fading effect to draw the user’s eye towards the center of the banner.

Creating a Background Ad Format Campaign

In summary it’s just a case of logging in to the Adcash platform, clicking Create campaign, then setting up all the options for your Background ad campaign.

You should also keep in mind that, as this format is made up of two images, you’ll ideally need to upload two images, then setup their position (left or right). You can run a background ad campaign with only one image, it will just appear on both sides of the page.

Creating a Background Ad Format Campaign

In summary it’s just a case of logging in to the Adcash platform, clicking Create campaign, then setting up all the options for your Background ad campaign. The images you upload should be 340 x 770 and no more than 200KB.

You should also keep in mind that, as this format is made up of two images, you’ll ideally need to upload two images, then setup their position (left or right). You can run a background ad campaign with only one image, it will just appear on both sides of the page. Here’s an example of how that would appear:

If you’re ready to create your background ad format campaign, login to your Adcash Advertiser account and click create campaign. If you need any assistance at any time, my team and I are ready to help! You can email us directly, here.

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