Are you working with THE cleanest ad network?

Are you working with THE cleanest ad network?

The online advertising ecosystem is a dog. We train it, teach it cool tricks but it’ll always attract fleas and find ways to get dirty. The ecosystem requires constant vigilance and care. Unfortunately, we have not been its best stewards. We have allowed bots and...

Holiday shopping trends for a successful 2016

Holiday shopping trends for a successful 2016

Last year, mobile finally beat out brick and mortar stores in the war for shoppers. Although retail was relatively flat in general, ecommerce boomed with 13.4% growth and mcommerce surged with 59% growth. This year, projected ecommerce growth is 17% and retailers have...

Adcash IS the Most Competitive Company

Adcash IS the Most Competitive Company

It's not just us who think we are the most competitive company. This year, for the second year running, Adcash has won the award for The Most Competitive Small and Medium-sized Company. The award itself is pretty big; trust us, it is. To win it two years,...

Where Should Your Mobile Ad Budget Go?

Where Should Your Mobile Ad Budget Go?

We’ve received many requests to discuss each comparison of our recent infographic on in-app and mobile web channels in greater detail. It's taken a little while, but what follows is a detailed treatment that will help you decide where to allocate your mobile ad...

5 Real Reasons Why Your Landing Page Isn’t Working

5 Real Reasons Why Your Landing Page Isn’t Working

Your "perfect" landing page isn’t going anywhere   I know, I get it, trust me...I do. Don’t worry, this is not just another landing page post. Well technically, yes, it is about landing pages. But in all fairness, yours isn’t working and it needs fixing. You...

Clicks are Dead, Let Them Go Before it’s Too Late

Clicks are Dead, Let Them Go Before it’s Too Late

Clicks are...well, clicks are dead. At least, they should be when it comes to shaping your campaign goals. If you’re keeping them on life support, it’s time to pull the plug... ...for display and video ads. A matter of technical convenience   Together with...

Your Performance Marketing Rundown

Your Performance Marketing Rundown

Performance marketing is a vague term that more or less describes campaigns that have a specific performance component. Some debate if CPM campaigns are performance marketing and others are concerned about advertisers pricing their goods higher than if they were to...

6 App Monetization Options

6 App Monetization Options

Donuts are great. But, when it comes to choosing what donuts to have, it can be pretty difficult to commit to just one. It helps to remember that they are all basically the same, fried dough filled or topped with different forms of sugar. That’s how I see app...

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