After 4 years of development, Apple released the Swift programming language in 2014 to replace its 30+ year old counterpart, Objective-C. Since then, it has only gained in popularity while Objective-C’s has precipitously declined.

Image courtesy of TIOBE

Image courtesy of TIOBE

Initially sitting side-by-side with Objective-C, Swift is fast becoming the primary language for developing native iOS/OS apps. Its rapid promotion is primarily due to Apple open-sourcing the language in 2015.

Apple’s decision has resulted in another benefit: its scope of application is rapidly evolving. For example, IBM has been instrumental in developing Swift language for server-side programming.

Why is Swift gaining popularity?

The Swift language is cleaner, safer and faster.

It’s easier to read and write because of its no-fuss syntax. The cleaner syntax also translates into fewer coding errors. And unlike Objective-C, it can generate compiler errors as you code because of optional types.

All of the above creates a more accessible, learnable language. Consequently, adoption by current and future developers is all but guaranteed.

For a more detailed overview of Swift’s advantages over Objective-C, check out this article from clearview.

Why is a Swift SDK important?

An SDK written solely in Swift is cleaner, safer and faster.

Other ad networks use bridging headers that allow Swift code to sit on top of Objective-C. Necessary when it was first released, the additional code now adds unnecessary density to apps written in Swift.

That density creates a more cumbersome and less stable SDK. If you are using ad networks as part of your app’s monetization strategy, those issues will transfer to your app and compromise your user experience.

Adcash is the first network to create a Swift SDK

Adcash is cleaner, safer and faster than comparable networks.

We invest resources to improve our current infrastructure as we position ourselves for the road ahead. Swift’s increasing adoption at all levels and Apple’s release of Swift 3.0 are signals that should not be ignored.

We’re not. Are you?

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

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