Wow. That was quick. 2015 has flown by and in that time Adcash has grown and developed massively. So, as we prepare to usher in the new year, now’s probably a good time to review everything that’s gone on in 2015. Let’s take a look at some of the high points and achievements from this year.
Going (more) global
In early 2015, we opened our new Barcelona office, with the focus there being on growing the mobile areas of our business. Our Spanish office is home to 16 mobile advertising wizards, with more set to join soon. We’ve also expanded our other offices: The team in Sofia has more than doubled in size, growing from 21 last year, to 45 (we also gave our Sofia office a makeover to accommodate this influx of talent). Here in Tallinn, the team has also grown significantly, to 93. Around the world, we employ 158 advertising experts, >60% more than last year, and we fully expect that growth to continue as we look to expand our product lineup throughout 2016.
At your service
This year has been pretty big for us, product wise. Probably the most significant addition to the Adcash product suite was the release of our advertiser Self-Service platform. Self-Service has allowed us to greatly expand the appeal of Adcash, by adding a level of scalability that we lacked before. Using Self-Service, advertisers of all sizes and needs are able to easily access convenient, powerful tools to reach a massive audience. It’s super easy to use, built from the ground up to be intuitive and user friendly, making digital advertising easier than ever.
After it’s initial release, we continued to improve and tweak the platform, adding new features, like more advanced targeting options and enhanced optimisation tools.
We love mobile!
As mentioned earlier, we added a dedicated mobile team to lead us into the wonderful world of mobile, and to back them up, we’ve delivered some great products: firstly, we overhauled our In App monetisation platform, adding support for Adobe Air, Unity and more. We unveiled our Dev2Dev site, giving app developers looking for an easy way to get their apps making money everything they need, in one place. We’ll be releasing SDK v2.0 very soon as well. It’ll be packed with new features and enhancements so make sure to stay tuned for that! Last, but by no means least, we released the Adcash app, for iOS and Android, allowing Adcash customers to monitor their accounts, on the go.
It’s good to do good
We like to give something back and 2015 presented us with some perfect opportunities to do just that. Firstly, in the Summer, some brave Adcash team members signed up for the Tallinn marathon, where we raised over €1000 for Tartu University Hospital Children’s Foundation. Then, in September, we supported the Sõbralik Eesti (Friendly Estonia) concert, promoting tolerance and diversity in Estonia. Finally, this month, we were extremely proud to add our names to the Estonian Diversity Charter.
Nice to meet you
Adcash is a global company, with offices and customers coming from all over the world. Because of this we feel it’s important to represent ourselves as strongly as possible at some of the biggest expos, conferences and industry events and this year was no exception. We attended 20 events around the world, from Mobile World Congress in Barcelona to ChinaJoy in Shanghai. It was a very busy and successful year for our events team and we’re looking forward to even more in 2016 (don’t forget: if you want to find out what events we’re attending and would like to book a meeting, you can check out our events page).
Awards, awards everywhere
2015 has been a year of awards and recognition here at Adcash. First up, we were awarded Most Competitive SME and Innovator of the Year for our Self-Service platform at the Enterprise Estonia gala dinner. “For us, this is just the beginning” we said at the time and that was pretty much spot on: the next month Äripäev awarded us Most Successful Company! I think we’re going to need a bigger trophy cabinet!
There’s plenty of other things we achieved this year: we gave our website a new-look (now with responsive layout!), we released our Support Center page, full of useful articles and info and, of course, the site upon which you are reading these very words – the Adcash Blog. We also started work on our video ad product and we’ll be releasing our new CPC payment model very, very soon! You can read more about what we have in store for our product line-up, here.
2015 has been another milestone year for us and, although it sounds cliched, none of it would have been possible without our customers, so we thank you. Thank you for helping us make 2015 so awesome and we wish you a happy and prosperous 2016.