Dreaming of a successful ad campaign but you’re not sure whether your ad will end up on the right site? Adcash’s top supply will make sure of that! Discover the supply-side platforms that Adcash is working with to provide our advertisers with the best online advertising experience.

 

The difference between DSPs and SSPs

When starting out in the digital advertising field so many acronyms will be thrown at you at the same time that it can make your head spin. Let’s get the basics in order. Demand-side platforms (DSPs) are mainly focusing on advertisers, making the ad impressions purchasing simple and efficient. It’s all made crazy easy by allowing advertisers to manage multiple ad and data exchange accounts through one interface. Supply-side platforms (SSPs), on the other hand, take care of publishers, allowing them to sell ad space while maximizing their ad revenue. Therefore, it gives many ad networks, ad exchanges and DSPs opportunity to access the publisher’s inventory at the same time.

 

Why use Adcash as your advertising platform?

Adcash advertisers have unique access to Adcash’s direct publishers’ exclusive traffic. Those publishers are only available on the Adcash platform and nowhere else. Since there’s less competition, it also means that there’s a bigger chance for your ad to stand out. That, in turn, means more ROI and essentially more revenue for you as an advertiser.

In addition to the exclusive publishers, we also have a list of top SSPs that we work with. Hence, you can forget the hassle of constantly looking for new networks and supply sources to test. Sit back and relax, Adcash is doing that job for you. Enjoy the fact that Adcash allows you to manage all your different traffic sources in the same place.

That way you can conduct all your media buying activities in one place, as we have top networks for different ad formats. So, in addition to saving time, you also have an easier advertising process, since you’ll be able to run, manage and analyze all of your campaigns on the same platform. That’s how we make performance marketing easy.

Discover Adcash’s top supply partners for each ad format

Our top supply includes many different leading networks for all of the various ad formats that our platform offers. Due to that, we can ensure that your ad will be displayed on the best site possible for your chosen ad format and industry. We recommend putting the SSP macro in your tracking link, that way you can see which of Adcash’s top supply are the most suitable ones for you!

The best suppliers for the Pop-Under format certainly are Adcash, PopAds, PropellerAds, AdMaven (Web Pick),  Aedgency (PeakAdx), S&W Media (Adservme), HilltopAds, ExoClick, PopCash, AdSupply, Revizer, AdventureFeeds and many more to be selected during your campaign creation process.

A glimpse at the Pop suppliers you can find:

Adcash Pop-Under supply sources image

 

Adcash’s supply for Native Ads and Push Notifications includes Outbrain, Taboola, Revcontent, MGID, RUNative, AdsNative, PulsePoint, Clickky, TripleLift, PrimeRoll and many others that you can choose on our platform.

Here are a few of them:

Adcash Native supply sources image

Adcash Push Notification supply sources image

 

Here’s how we make things extra awesome

Making advertising simple isn’t the only thing we focus on at Adcash. We similarly take the efficiency factor into account and that’s exactly what our smart ad technology is for. While Automated ROI optimization makes sure that your budget will be used in the most efficient way possible. Thus, you can rest assured that your ad will be viewed by the right people wherever they might be. Adcash’s top supply, worldwide audiences and ad tech make it happen for our advertisers.

Yet, reaching the right audience isn’t enough. Digital advertising market generates big bucks and everyone wants a piece. Where the money goes, the fraudsters will follow. Adcash has a dedicated in-house fraud team who fights hard to provide clean traffic for our clients. They’re doing remarkable work, saving advertisers 11.8M dollars in 2018. Our automated fraud checks filter out about 27% of the traffic on average, checking through all our supply sources. Because that traffic is fraudulent we don’t invoice it either which in return improves your ROI considerably. It’s important to note that we do this with all of our suppliers no matter the size. In contrast, most of the fraudulent traffic isn’t filtered out by our listed suppliers themselves, so you’d pay for this traffic with them. That’s why it’s smarter to reach those highly sought after suppliers through Adcash and re-invest your saved budget instead of losing it to fraud.

 

Don’t underestimate the importance of bid levels. If you’re looking for brand-safe top-level domains you need to follow the platform’s bid recommendations. The bid amount that you enter in the system will highly impact the number of impressions and the quality of traffic you will receive. I recommend to first select all the SSPs and then monitor the performance of each of them. After a few days (or a week) you can start optimizing.

Guillaume Février

VP of Programmatic, Adcash

 

What’s next?

Just tick your preferred supply sources from the targeting section of our platform and start rocking your ad campaigns. That’s it, things really are that easy with Adcash! Find the shortcut to the campaign creation here.  

 

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