How to create a landing page that works

How to create a landing page that works

Landing pages should be part of every advertiser’s performance marketing strategy. Knowing how to create a landing page that works will automatically result in higher ROI and better visibility. No matter how cool your ads are or how well you’ve optimized them, you won’t succeed without a great landing page.

So – what’s a landing page? To keep it really simple, it’s a dedicated web page that usually has a single focus and is mostly used for lead generation. It’s the first thing potential customers see and can be the launch pad of a successful advertising campaign, or a brick wall that stops them going any further.

When your campaigns get visitors to your landing page, you have a matter of seconds to convince them to stay on your site. You must give them strong and compelling reasons to linger and explore further.

If that doesn’t happen, you can have impressive figures for your website traffic but poor lead conversions. Having lots of website visitors who don’t go on to buy, book, enquire or register represents a colossal amount of wasted opportunities – and wasted money!

How can you boost your ad performance with a great landing page?

Who are you talking to?

As an advertiser or affiliate marketeer, having drilled down insights in to your target market is always step one. It’s always good when your page views are high but when you’re interested in conversions that’ll eventually bring in money then you also need to know how to design a site that appeals to your target audience.

A landing page will grab the attention of visitors if it answers the most basic of all customer questions: “What’s in it for me?” To sell the benefits of your product and service well enough, you need to know who they are and what they’re looking for.

Segmenting your audience – and working up a typical customer profile – is vital when planning and scheduling performance marketing campaigns. Your ad spend will be better focused, driving genuine leads to the landing page.

Pick the best platform and tools

The actual creation of a landing page is much easier than you think if you’re using the right tools. A lot depends on how much of the design, build and update work you’re outsourcing, and how much you’re doing in-house. Also, which platform your website uses eg. WordPress, Squarespace, Weebly, Shopify, Drupal etc.

With most platforms, you can create “drag and drop” pages but some landing page creators will make your life even easier (if your HTML and CSS skills are limited).

Research all the options – such as Unbounce, Clickfunnels, Landigi, Thrive (great for WordPress users) and Instapage – to find the one that best suits your business goals. Maybe you already have a landing page included in your box of marketing tools? Some marketing automation solutions and CRMs have landing page builders included in their packages such as Hubspot, Act-On, Zoho, Salesforce and many others. So, you don’t have to waste your budget on extra tools.

The platform and tools you opt for will offer a series of plugins. These are extra functions to help you interact with landing page visitors. Don’t use too many, as that can slow your site down too much.

Mobile First

A few years ago mobile traffic took the lead ahead of desktop for the first time. Making it necessary for marketers and advertisers to adopt Google’s “mobile first” strategy. Make sure your website is mobile-friendly! Because Google is penalizing sites that are not mobile-optimized and your site won’t be ranking as high as it could in SERP (search engine results pages).

What’s more, if you’re buying a lot of mobile traffic then it’s absolutely crucial that your landing page is fully mobile optimized. That way it offers a great user experience that will lead to a sign up or registration. Therefore, it is a must to invest some time in mobile landing page optimization!

Landing page layout

Whether you’re building a new page or improving an existing one, content and design are going to be the key! This includes creating a landing page that grabs and holds visitors’ attention.

Make sure your page design is clean – avoiding overpacked or “fussy” content. Choose a few hard-hitting images, rather than lots of complex slideshows.

Research has shown that users are more inclined to read content that is combined with bold attention-crabbing imagery.

Xerox

Consider content placement on your landing page too, such as menu bars and quick links. The more distraction there is, the less likely the user will finish the desired action.

This is all to make sure that your website landing page is quick to load, and easy to navigate. Your ultimate aim is to improve user experience (UX). Site visitors will find what they’re looking for, without working too hard!

This is mainly supported by lead capture forms. These forms generate leads, as you ask people to fill the form out with their contact information and offer them a deal, ebook, or something similar in return. It’s important to carefully think through the form’s design. It should be easily findable, including only essential questions and not too lengthy. Lead capture forms can be often combined with calls to action (CTA). For example, if your visitors like what they see, how can they buy, register or enquire? A well placed “button” can promote your call to action and capture initial interest. It’s smart to place it above the fold or top of the page.

It’s essential to create ad creatives that match your landing page, to make the transition seamless when users click through to the website from the ads.

Landing page SEO techniques

In order to succeed in online marketing your content must be visible. So, the aim is to get your website as high as possible in the search engine results.

Make sure that your landing page contains keywords – both long and short phrases that customers use when searching for a relevant product, service or location.

Whether you’re confident with SEO techniques or not, it’s important to at least access some of the basic tools to boost your page ranking. Look at these ones – such Yoast SEO (great plugin for WordPress sites), SEMrush, Google Search Console, Google Keyword Planner, Moz and Screamingfrog – to get SEO insights.

Testing, testing – measurement matters

Even if you do all of the above, there’s no time to rest on your laurels. The internet is a complex and ever-changing entity. If you don’t create a fresh and dynamic landing page, it will be outdated from day one!

Testing and CRO (conversion rate optimization) are the most important elements of a great landing page! It’s vital to test your content for understanding what on your site is working and what’s not. Keep checking call to action buttons and links are working. Don’t forget to test out different offers, colors, images, copy and call to actions to see what works best for your audience.

Having your targeting and testing on point can increase conversion rates by up to 300%.

Steelhouse

A/B testing your landing pages is the easiest way to see which one is the most effective. For that, create two different landing pages and use them simultaneously. Analyze the results afterwards and look into details to discover which one of the pages works better and what you should change to further improve the performance.

There are some fantastic tools out there that help you to understand even further how your site visitors are interacting with your landing page. For example, with Hotjar and CrazyEgg you can see the heatmaps, site recordings and analyze users’ behavior and see where they click and scroll. This helps you to test and optimize accordingly.

Also, keep on tracking your results and checking your page analytics regularly, for visitor numbers and the length of time they are staying. The best tool to use for that is Google Analytics, it provides you with all the necessary data. From these insights, you can make changes that continue to make your landing page effective and productive. Many of our affiliates are using powerful trackers, such as Voluum, PeerClick, RedTrack, Appsflyer and many others that give them full visibility of their ads’s performance.

We hope that you found this article useful and will start editing your landing pages to get even better results with them! Remember, your ads are only as good as your landing page!

#1 Advertising Platform for Copa America 2019

#1 Advertising Platform for Copa America 2019

Adcash is your #1 advertising platform for Copa America 2019! Whether your an advertiser or wish to monetize your site, we have the perfect opportunities for you right now. Take a quick look below to get our team’s tips and a FREE sports calendar.

Copa America games have already begun but you’re in luck, as there’s still a couple of weeks until the finals! We have put together a to-do list for advertising and monetizing. Take your digital advertising strategy to a whole new level with this event!

 

Schedule for Copa America 2019:

Here’s how to ace your advertising game

Run your sports-related campaigns smartly during Copa America and score! We have a huge premium sports inventory just waiting for your ads.

🌎 Target LATAM and EU regions

📆 Set up your campaigns according to the game schedule (shown above). Want to generate the best results? Then push your ads live a couple of days before the game takes place!

🖼️ Be sure to update your ads with Copa America related content! Create relevant and strong CTAs on your ads and landing pages.

🎛️ All of our ad formats work well with sports traffic. Using any of our ad formats in combination with CPA Target’s automated optimization will guarantee the best results!

You can find an even more thorough sports advertising guide here.

 

Examples of great sports ads:

Make cash with Adcash

Want to earn a high revenue? Monetize your traffic with us during Copa America 2019, as we have a lot of campaigns with huge budgets ready for you! So make sure to have your website tags live during the game period. Find a step-by-step sports monetization guide here.

🔤 Use event related keywords in your content and page URL, that’ll make it easier for advertisers to target your content more accurately.

💻 Make sure that your set up is on point! If you’re having doubts contact our Publisher Managers or support team at [email protected].

 

Here’s why you should monetize with Adcash:

Why monetize with Adcash

 

That’s how your site would look like with high-quality sports ads:

Copa America monetization example with Adcash

Score with Copa America

Now that you have all the basics it’s time to head over to our platform and make your online advertising dreams a reality. Start preparing your creatives or put your website tags live now to reap the benefits of Copa America 2019!

How to use the hottest sports events of summer 2019

How to use the hottest sports events of summer 2019

Many different major sports events are taking place this year. That’s exactly why we’ve put together a list of the hottest sports events of summer 2019. All you need to do is set up your campaigns or website accordingly and reap the benefits. Take a look below to get a FREE sports calendar and top tips from our team.

The packed sports schedule can benefit advertisers and publishers both. There are various ways to leverage the popularity of sporting events and this is why we wanted to make things as easy as possible. We’ve created a little checklist for advertisers and publishers that can significantly increase their performance and profits.

First, let’s start with what’s actually happening. Events like Cricket World Cup, Copa America and UFC are just some of the big events taking place this summer.

Find the hottest sports events of summer 2019 in the calendar below:

How can advertisers make use of sports events?

There are various ways to target Adcash’s high volumes of quality sports traffic and set your ROI on fire. We have 300+ exclusive sport supply sources and the average conversion rate on sports supply is 2,38%, including all campaigns and formats that ran on this supply.

If you’re looking for exposure then leading up to and during major sports events we recommend to run your sports-related campaigns across the board without any specific targeting. However, since we do have a large sports supply, advertisers who are focusing on performance can target only such traffic in a few different ways. Simply check out the next paragraphs! Be creative with your landing pages keep the content sports related. Including bonuses or welcome offers can also create excellent results. 

Targeting by website categories

One way to access sports traffic in an accurate way is to use website category targeting. Doing so would allow you to run your offers only on websites that have sports-related content. 

 

Whitelist only the following website categories:

In order to monitor your campaigns’ ROI in the best way, we recommend targeting Adcash direct and external supply separately. For that, create a campaign solely for Adcash supply (as the supply source). Make sure that “allow traffic from new supply sources” is disabled so new sources will not be added. When setting up your cappings (on the budget page), ensure that “spread budget throughout the day” is not set, otherwise, you’ll miss out on a traffic peak during the live sporting events.

Create another campaign to target external supply sources (SSPs), select “all” and untick Adcash. Then you’ll be getting only the indirect traffic from Adcash’s external partners. Again, whitelist the previously mentioned sports-related categories and make sure that “spread budget throughout the day” is not set.  

Targeting by user interest

User interest targeting is another very efficient alternative to website category targeting. By targeting “sports” as user interest, your campaign will only be displayed to users who have shown interest in sports related websites. Select all supply sources when using this targeting method and remember to use the spread option on cappings, to avoid spreading your budget too quickly. If you wish to target sports sites, target sport as a site category.

Please note, that we can also offer keyword targeting. Since this feature is currently in Beta version, it’s not yet available as a self-service tool. Nevertheless, please get in touch with our team at [email protected] in case you would be willing to give it a try!

Additional tips

All our ad formats bring great results, so choose the one that fits with your offer. Adcash has all the top ad formats like Native ads, Pop-Under, Push Notifications, Banners ads and interstitial. That being said, the highest volumes of targeted sports traffic are being delivered via our Pop-Under format.

A high budget goes a long way, making sure that your ad gets the expected results. In terms of frequency capping, you can rely on our defaults. Use weekly distribution (in the budget step) for your campaigns. That way you can set up your campaign to run only during relevant sporting events. In case you’re able to use pixel tracking, definitely go for the CPA Target bidding type to get the best results. If you wish to maximize volumes from sources that you’ve already identified then create a whitelist and choose CPM bidding type.

For a sportsbook campaign, if you can use pixel tracking and CPA Target for a Sportsbook campaign we recommend tracking 2 events:

  • Paid events on sign up
  • Informative event on deposit

This will give high-value data to the Adcash ad server about best-performing segments and the platform can deliver supply according to that. By the way, we deliver about 5000 deposits a month with higher peaks on popular sporting event days among all our sportsbook and gambling campaigns.

Publishers make the most of your monetization with sports events

The hottest sports events of summer 2019 can help you boost your earnings with the right strategy. There are a couple of things that publishers who’re working with sport related content can do to get the most out of this busy sports schedule. While all our ad formats are well-suited for sports content, our highest paying ad format is Pop-Under. If you still haven’t tried, now’s the time to do it!

Keywords

Use relevant sports-related keywords in your content and page URL, so that advertisers could target your content more accurately, helping you get better results. Plus, let’s not forget the SEO benefits this will bring, making your website more visible.

Exclusive partnership

To fully benefit from our top offers you should work with us exclusively. We can then be more flexible with premium payment conditions and rates. The exclusivity changes the earnings quite drastically, as you can see on the photo below. It’s also highly beneficial for the user experience and loyalty to have less and more strategic ads. That way you won’t be bombarding your users with many different ads at the same time.

Integrate your tags correctly

Oftentimes discrepancies appear due to two Pop ads being triggered at the same time which will be then blocked by Google Chrome. Make sure that you integrate your tags correctly – they should always be positioned in the header section of the page.

The right setup

The setups can be very different from site to site. We recommend getting in touch with our experienced Publisher Managers or Support team. They’ll help you in identifying what works best for your website.

Nail your digital advertising strategy

Now that we’ve given you all the tips we can think of, make use of the hottest sports events of summer 2019 and rock your advertising or monetization game! On the other hand, if you still haven’t signed up, then right now is the perfect time to do so. We’ve basically done all the thinking for you, just open our platform, make some clicks and you’ll be up and running in no time! Ace it! 💪

Adcash User Interest Targeting: Reach the right audience for you

Adcash User Interest Targeting: Reach the right audience for you

Isn’t showing your ad to the right audience what every advertiser wants to achieve? Well, that’s exactly what Adcash User Interest Targeting allows you to do. Discover what our platform’s new feature can do!

The solutions that allow advertisers to target their audiences have been trending for a while. As it brings higher performance and ROI, it’s no wonder that it has got people talking. Tim Bruke is one of the latest ones to state that advertisers can get exceedingly better results when they target users based on their behaviors. User Interest Targeting gives advertisers a way to rise above the clutter and make their ads seen and work effectively. This is especially so since targeted ads are on average almost twice as effective than non-targeted advertisements.

In case you’re still wondering what exactly User Interest Targeting is and how does it differ from contextual targeting then you’re about to find out! We’ll also mention how User Interest Targeting can benefit both advertisers and website publishers.

What is User Interest Targeting?

Marketers generally have a product or service that they want to advertise and ultimately sell. But in order to do that, you want to reach the right audience, wherever they are on the web. User Interest Targeting allows you to do that.

You can use the Adcash User Interest Targeting feature available on the advertiser platform to select users who have exhibited an interest in something specific, such as cars. Then, whenever they visit a site, regardless of the site’s theme, they will be shown your ad. It really is the smart thing to do, as 71% of consumers prefer personalized ads.

ABC of the Adcash targeting tech

User Interest Targeting by its name is quite self-explanatory but how does it actually take place in our system? The Adcash engine, that sits at the heart of all of our targeting functionality, tracks and aggregates all user’s preferences as they browse the web and engage with ads, building up a user interest profile based on the content of the visited pages and ads they clicked on.

This data is then combined and analyzed on a per user level after which the user will then be classed by the system as being “interested” in that topic. To cut it down – we now give our advertisers the option to target those specific “interested” audiences, meaning we’ll offer behavioral targeting. This is not to be confused with contextual targeting where advertisers can target website categories. Most importantly, User Interest Targeting and website categories targeting are not to be used at the same time.

Because of the vast numbers of users that make up our total audience, the datasets involved are mind-bogglingly huge, posing some serious challenges for our product, IT and infrastructure teams. But, thanks to some clever, big data tools developed in-house, we’ve been able to tap into that massive stream of data and harness its potential like never before.

OK, what are the perks?

The reason we added User Interest Targeting to our product lineup is simple: choice. It gives advertisers an added element of flexibility so they can create the type of ad campaign that they know works better.

Actually, the good part is quite obvious – you can reach the right audience wherever they might be. Targeting specific users allows advertisers to achieve the greatest click-through-rate. Since the user is already interested in a specific type of content or offer, they are more likely to click on the advert. Thus, an increase in ROI is a given, because an interested user is much more likely to buy the product/service on the ad. An additional positive part is the fact that User Interest Targeting saves time in the creative process of the ad. Knowing the type of users you target, it’s easier to nail the design first time around.

Good for publishers

Adcash User Interest Targeting isn’t only about delivering better results for our advertisers. It also has a domino effect on our publishers, too. Because, when coupled with our hyper-granular targeting options, site visitors will see highly relevant ads, meaning better click-rates, which, ultimately, translates to better earnings.

Not only that but displaying ads that are relevant to your site’s visitors means they’re more likely to have a positive emotional response to it. One of the golden rules of online publishing is keeping your visitors happy and coming back for more. User interest targeted ads help you do exactly that, find more tips for efficient monetization here.

I would highly recommend advertisers to use User Interest Targeting in order to reach the desired audience for their product/service, no matter what other content that audience is browsing. We, at Adcash, are well aware that every Marketer knows their offer better than anyone else and can select the right audience for it. We have just presented it in a more simple and usable form for you.

Todor Todorov

Senior Ad Server & RTB Product Manager, Adcash

What could be better than reaching the exact user you want?

Simply log in to your Adcash account, start creating a campaign and lastly, select your target audience from the user interest section under the targeting options. From there, you’ll be able to specify the user interests you want to reach from a list, along with all the other advanced targeting features available through the Adcash platform. If you need a hand setting it all up, take a look at this article.

Alright, there’s no stopping you now! Go and reach your right audience now ➡️create a campaign here.

 

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Access Adcash’s top supply

Access Adcash’s top supply

Dreaming of a successful ad campaign but you’re not sure whether your ad will end up on the right site? Adcash’s top supply will make sure of that! Discover the supply-side platforms that Adcash is working with to provide our advertisers with the best online advertising experience.

 

The difference between DSPs and SSPs

When starting out in the digital advertising field so many acronyms will be thrown at you at the same time that it can make your head spin. Let’s get the basics in order. Demand-side platforms (DSPs) are mainly focusing on advertisers, making the ad impressions purchasing simple and efficient. It’s all made crazy easy by allowing advertisers to manage multiple ad and data exchange accounts through one interface. Supply-side platforms (SSPs), on the other hand, take care of publishers, allowing them to sell ad space while maximizing their ad revenue. Therefore, it gives many ad networks, ad exchanges and DSPs opportunity to access the publisher’s inventory at the same time.

 

Why use Adcash as your advertising platform?

Adcash advertisers have unique access to Adcash’s direct publishers’ exclusive traffic. Those publishers are only available on the Adcash platform and nowhere else. Since there’s less competition, it also means that there’s a bigger chance for your ad to stand out. That, in turn, means more ROI and essentially more revenue for you as an advertiser.

In addition to the exclusive publishers, we also have a list of top SSPs that we work with. Hence, you can forget the hassle of constantly looking for new networks and supply sources to test. Sit back and relax, Adcash is doing that job for you. Enjoy the fact that Adcash allows you to manage all your different traffic sources in the same place.

That way you can conduct all your media buying activities in one place, as we have top networks for different ad formats. So, in addition to saving time, you also have an easier advertising process, since you’ll be able to run, manage and analyze all of your campaigns on the same platform. That’s how we make performance marketing easy.

Discover Adcash’s top supply partners for each ad format

Our top supply includes many different leading networks for all of the various ad formats that our platform offers. Due to that, we can ensure that your ad will be displayed on the best site possible for your chosen ad format and industry. We recommend putting the SSP macro in your tracking link, that way you can see which of Adcash’s top supply are the most suitable ones for you!

The best suppliers for the Pop-Under format certainly are Adcash, PopAds, PropellerAds, AdMaven (Web Pick),  Aedgency (PeakAdx), S&W Media (Adservme), HilltopAds, ExoClick, PopCash, AdSupply, Revizer, AdventureFeeds and many more to be selected during your campaign creation process.

A glimpse at the Pop suppliers you can find:

Adcash Pop-Under supply sources image

 

Adcash’s supply for Native Ads and Push Notifications includes Outbrain, Taboola, Revcontent, MGID, RUNative, AdsNative, PulsePoint, Clickky, TripleLift, PrimeRoll and many others that you can choose on our platform.

Here are a few of them:

Adcash Native supply sources image

Adcash Push Notification supply sources image

 

Here’s how we make things extra awesome

Making advertising simple isn’t the only thing we focus on at Adcash. We similarly take the efficiency factor into account and that’s exactly what our smart ad technology is for. While Automated ROI optimization makes sure that your budget will be used in the most efficient way possible. Thus, you can rest assured that your ad will be viewed by the right people wherever they might be. Adcash’s top supply, worldwide audiences and ad tech make it happen for our advertisers.

Yet, reaching the right audience isn’t enough. Digital advertising market generates big bucks and everyone wants a piece. Where the money goes, the fraudsters will follow. Adcash has a dedicated in-house fraud team who fights hard to provide clean traffic for our clients. They’re doing remarkable work, saving advertisers 11.8M dollars in 2018. Our automated fraud checks filter out about 27% of the traffic on average, checking through all our supply sources. Because that traffic is fraudulent we don’t invoice it either which in return improves your ROI considerably. It’s important to note that we do this with all of our suppliers no matter the size. In contrast, most of the fraudulent traffic isn’t filtered out by our listed suppliers themselves, so you’d pay for this traffic with them. That’s why it’s smarter to reach those highly sought after suppliers through Adcash and re-invest your saved budget instead of losing it to fraud.

 

Don’t underestimate the importance of bid levels. If you’re looking for brand-safe top-level domains you need to follow the platform’s bid recommendations. The bid amount that you enter in the system will highly impact the number of impressions and the quality of traffic you will receive. I recommend to first select all the SSPs and then monitor the performance of each of them. After a few days (or a week) you can start optimizing.

Guillaume Février

VP of Programmatic, Adcash

 

What’s next?

Just tick your preferred supply sources from the targeting section of our platform and start rocking your ad campaigns. That’s it, things really are that easy with Adcash! Find the shortcut to the campaign creation here.  

 

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