Recap of the Affiliate Summit East 2018

Recap of the Affiliate Summit East 2018

This time our team flew across the Atlantic to New York City, in order to attend Affiliate Summit East 2018, an event that is focused on affiliate marketing.

#ASE18 is part of the Affiliate Summit event series that takes place all over the globe. The purpose of those events is to provide educational sessions of the latest industry trends and to provide a productive networking environment for affiliate marketers. As always, the event was packed with marketers, affiliates, vendors, digital agencies, networks, technology providers and traffic sources.  

The Affiliate Summit East was filled with engaging presentations and panel discussions on topics that covered the latest industry trends, current market analysis, and digital advertising challenges. The keynote of the first day was about psychological targeting. Dr. Sandra Matz went deep into the topic, past the how’s and why’s, discussing how it can be used ethically. The main event of Day 1 was, of course, the Meet Market where the networking session took place.

The last two days had similar structures and were a little slower than the first day. The exhibit hall offered a chance to meet and discuss with different affiliate marketers even further. Day 2 included a keynote with Mari Smith, who was talking about what is working on Facebook at the moment. In addition to the exhibit, day 3 also included another keynote where WordPress questions were in focus. Brian Messenlehner and David Vogelpohl introduced their advanced strategies as responses to those common questions.

The Adcash team participated in the event during the first two days to meet up with other top industry players and to make new and exciting deals. We were represented by our Head of Publishers – Emanuele Pezzulla and our Advertiser Manager – Keijo Suurkivi. In their words, the event was buzzing with people looking to buy traffic, so the advertisers’ side was very busy and had many opportunities to prospect and network with new clients. Our team also had the opportunity to meet up with clients like AdCombo, Advertise.com, appthis, Yodel and Secco Squared. To sum up, it was the perfect way to end our overall productive July.

You still have a chance to catch up with our team this summer. Our Head of Traffic, Antoine Padovani, will be heading to Gamescom 2018 that takes places on August 21-22 in Cologne. You can book a personal meeting with him here!

Here’s what happened at Affiliate World Europe 2018

Here’s what happened at Affiliate World Europe 2018

A global conference. The biggest names in affiliate and e-commerce marketing. Industry-leading speakers. Thousands of participants. A fantastic chance to meet new and existing clients. What are we talking about? Affiliate World Europe well, of course!

The Affiliate World Europe 2018 was held in the sunny Barcelona this year. One might have already thought of that location as Barcelona is a city that’s fast becoming a European tech hub – hosting a growing number of ITC (Information and Communications Technology) conferences in the recent years. The huge Barcelona International Convention Center (CCIB) was buzzing from all the performance marketing professionals networking, giving speeches, participating in the exhibition market, enjoying good old tapas and happy hours.

The panels on the first day discussed topics such as affiliate campaigns, Facebook retargeting strategies, effective sales funnels, influencer marketing, and critical decisions regarding Native Ads. There were many experts present sharing their experience on the field. One of the most interesting speeches was given by Ben Malol, also known as the Simon Sinek of marketing. He was explaining why people buy and how to achieve success for your products through Story Marketing.

The second day featured speeches about joint venture affiliate marketing, Instagram marketing, smart pixel placement that allows cross-platform targeting and a masterclass of content marketing. Our team was fascinated by the information regarding conversion rate optimization hacks that Mohamed Ali Aguel, mostly known as Mo, was discussing. One of the things he brought out was in regards to the video ads. The strategy suggested using a blurry image so that people would get interested and click on the video thumbnail. Since the advertisers have only 3 seconds to capture the public’s attention, and about 10 seconds to connect with their clients then often many hacks need to be used to make it happen.

Adcash participated in the exhibition market to network with other top affiliate specialists, in addition to getting together with existing clients and having personal meetings to discuss ad tech and give top tips. We were delighted to catch up with long-term clients, find new contacts and to hear the informative speeches that gave very valuable advice.

The next chance to meet our sales team is already this week at Affiliate Summit East in New York that takes place on July 29-31. Our industry experts will be there to share top tips with you. 

 

Photo credits: Adcash and Trooperads

Introducing the new campaign wizard – Adcash Express!

Introducing the new campaign wizard – Adcash Express!

We’re thrilled to announce that we have just launched Adcash Express –  a tool that allows you to create online advertising campaigns in just 3 minutes.

At Adcash, innovation never stops!


Based on our 10 years’ experience in the digital advertising industry, we have now come up with a game-changing solution. Adcash Express is a new and efficient campaign creation
tool that is suitable for all businesses who are looking to drive more traffic and conversions. The new campaign wizard makes online advertising easy – you only need to provide the basics and our advanced ad technology takes care of the rest. Get high performance with less time!

Creating an efficient advertising campaign doesn’t have to be complicated, nor should it take much time. Adcash Express combines our 10 years’ ad tech industry experience and the best in machine learning to bring you our most effective tool yet.

Creating a successful campaign has never been so simple!

Maksim Afanasjev

Senior Product Manager, Adcash

 

How to get started with Adcash Express

 

 

Adcash Express offers all the premium campaign creation features in a simpler form to make your campaign management easier. Choose from the industry-leading ad formats including native, pop, banner and interstitial ads. You can select one ad format per campaign and add up to 20 creatives to it.

 

 

We’ve always had outstanding targeting options and Adcash Express is no exception. For example, advertisers can target specific devices, browsers and regions when needed. It’s also possible to add macros into the URL for tracking and optimization purposes.

 

 

We offer CPM, CPC and CPA Target payout types, and suggest a suitable bid based on your targeting options to ensure that you get the most out of your campaign. There is, as usual, two supply sources: Adcash direct publishers and our exclusive partner networks to ensure global reach.

Now that we have explained our new fast and efficient campaign wizard, it’s time for you to take action. Join the rest of the profitable advertisers and create your campaign already today! Register today and boost your online marketing with Adcash!

 

Need any assistance?

If you might have any questions about Adcash express or our platform in general, then please drop us a line at [email protected].

 

 

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