NEW! Make your ads seen with Native Push Notifications!

NEW! Make your ads seen with Native Push Notifications!

We’re excited to announce that our newest high-performing ad format is here – Native Push Notifications!

Native Push Notifications is a term that has been creating quite a buzz during this past year. We are of course talking about the new advertising format that enables marketeers to deliver notifications straight to users’ devices. Push Notifications allow new possibilities for digital advertisers to reach their target audience and publishers to monetize their traffic in real time. Read more to find out why Native Push Notifications should be part of your online marketing strategy.

 

How do Push Notifications work?

Before users start receiving Push Notifications, they will be asked their consent. Once they have opted-in, the ads will be shown on the top right-hand corner of the desktop and on mobile devices they will appear on their home screen.

 

Users have to opt-in to start receiving the ads

 

Push Notifications look like alerts that users are used to seeing, whether it might be a calendar appointment notification, new email alert, a new Skype message or any other notifications that prompt users to take an action. Therefore, that is why people are more likely to click on them rather than ads on a particular website or social media. Push notifications don’t disrupt the user experience by one bit and provide flexibility and urgency to show the content at the right time.

 

This is how the Adcash Push Notifications look like on users’ devices 

 

Why should advertisers use Push Notifications?

Native Push Notifications help advertisers to reach their audience in the most innovative way. This format gives advertisers direct access to their target audience without any intermediaries. This means that the ads will be delivered directly to users’ devices – they don’t even need to be on a website or mobile browser to receive it.

In addition to giving advertisers a better reach, there are multiple other reasons why this format stands out. Since users have to first agree to start receiving the notifications, it guarantees bot-free traffic, meaning that ads are only seen by the real user.

This format ensures high visibility and reach for your ads. Push Notifications are a brilliant way to acquire new users and this is because Push Notifications look like alerts that immediately grab attention without being intrusive which guarantees high engagement and click-through-rates (CTRs)!

With Adcash DSP+ platform, advertisers can create Push and Web Native campaigns within the same campaign. It saves you time by creating two separate Native campaigns and all you need is an eye-catching image, attention-grabbing title and your brand name to attract users attention. Plus, you can choose from our macros (i.e. country, city, OS) to make the ads even more relevant to consumers and use our wide range of targeting options to show the right content to the right audience.

 

Push Notifications for publishers

Push Notifications offer publishers an unexpected way to monetize their audience. This new user-centric ad format brings high eCPMs for publishers.

There are multiple other reasons why this ad format is so special. It offers a non-intrusive ad experience to the website users and an easy monetization for publishers since it can be used alongside other ad formats giving publishers additional revenue without affecting any other ad formats.

In addition, publishers will get high visibility and engagement as this unique and eye-catching ad format will be shown to the user on their device, which means that they don’t need to be on the publisher’s site. The notifications don’t take up any ad space on your website as they’re not placed there but as an alert instead, which offers a smart way to make more money.

With Adcash, publishers can integrate Push Notifications very easily by copy-pasting just one single script on their website. No additional steps required!

 

Need any assistance?

If you might have any questions about the new Native Push Notifications ad format or our platform in general, then please drop us a line at [email protected].

 

 

VERY happy times at DMEXCO 2018

VERY happy times at DMEXCO 2018

41,000 visitors. 1,000 exhibitors. 550 speakers. We could only be talking about one event and that’s DMEXCO! An expo where the Adcash team had a VERY happy time.

#DMEXCO18 put on an unforgettable show this year and it’s definitely a must-go event for anyone who’s interested in digital, innovation and marketing. Industry-leading exhibitors, top expert speakers, and highly insightful panel discussions set the bar real high for next year.

Attendees had an opportunity to gain an in-depth understanding of future technologies, attend more than 100 seminars and discover trends affecting their industries and markets. The main conference topics included e-commerce, data, and analytics, AI, GDPR (yes, we’re still talking about it), digital assistants, IOT, blockchain, virtual & augmented reality and many other hot topics.

In the EXPO hall, digital ad formats were one of the most discussed topics with native ads and native push notifications taking center stage. Our team was happy to show our native ads’ features and capabilities to both advertisers and publishers. Did you know that with Adcash native ads you have an access to the most advanced targeting features in the industry and cutting-edge technology?  Your campaigns will reach the right audience with highly relevant content.

It was great to see that Adcash is still rocking the pop-under game, being one of the most trusted pop providers in the industry. The event also allowed us to introduce our star pricing model – CPA Target. And if by now you still have no idea what CPA Target is, then you can check it out here!  

Business is always better with a little pleasure. The Adcash team hosted a VERY happy hour during the first day of the expo. Vana Tallinn shots became something of a legend and our booth was buzzing with passionate discussions about online advertising.

Our team noticed that AI and machine learning was another dominant conversation topic at the event. It was great for us to see that the Adcash prediction technology is one of the top solutions on the market and it helps us to deliver better results for our clients.

This event brought many of our major clients to one location, which allowed us to strike up great conversations. Business didn’t stop there, as our team had many meetings with potential clients who wished to start their successful digital advertising career with Adcash. All in all, we were once again reassured that this event is a must!

We hope that all our potential new clients have already contacted the Adcash team who they met at DMEXCO. If you still haven’t done that, then now’s the time as you still have fresh knowledge about our platform and what we offer.

Where can you meet us next?

The Adcash team will attend a couple of more events this year. More information about that will be shared soon! Until then, keep a close eye on our events page to stay updated!

Recap of the Affiliate Summit East 2018

Recap of the Affiliate Summit East 2018

This time our team flew across the Atlantic to New York City, in order to attend Affiliate Summit East 2018, an event that is focused on affiliate marketing.

#ASE18 is part of the Affiliate Summit event series that takes place all over the globe. The purpose of those events is to provide educational sessions of the latest industry trends and to provide a productive networking environment for affiliate marketers. As always, the event was packed with marketers, affiliates, vendors, digital agencies, networks, technology providers and traffic sources.  

The Affiliate Summit East was filled with engaging presentations and panel discussions on topics that covered the latest industry trends, current market analysis, and digital advertising challenges. The keynote of the first day was about psychological targeting. Dr. Sandra Matz went deep into the topic, past the how’s and why’s, discussing how it can be used ethically. The main event of Day 1 was, of course, the Meet Market where the networking session took place.

The last two days had similar structures and were a little slower than the first day. The exhibit hall offered a chance to meet and discuss with different affiliate marketers even further. Day 2 included a keynote with Mari Smith, who was talking about what is working on Facebook at the moment. In addition to the exhibit, day 3 also included another keynote where WordPress questions were in focus. Brian Messenlehner and David Vogelpohl introduced their advanced strategies as responses to those common questions.

The Adcash team participated in the event during the first two days to meet up with other top industry players and to make new and exciting deals. We were represented by our Head of Publishers – Emanuele Pezzulla and our Advertiser Manager – Keijo Suurkivi. In their words, the event was buzzing with people looking to buy traffic, so the advertisers’ side was very busy and had many opportunities to prospect and network with new clients. Our team also had the opportunity to meet up with clients like AdCombo, Advertise.com, appthis, Yodel and Secco Squared. To sum up, it was the perfect way to end our overall productive July.

You still have a chance to catch up with our team this summer. Our Head of Traffic, Antoine Padovani, will be heading to Gamescom 2018 that takes places on August 21-22 in Cologne. You can book a personal meeting with him here!

Introducing the new campaign wizard – Adcash Express!

Introducing the new campaign wizard – Adcash Express!

We’re thrilled to announce that we have just launched Adcash Express –  a tool that allows you to create online advertising campaigns in just 3 minutes.

At Adcash, innovation never stops!


Based on our 10 years’ experience in the digital advertising industry, we have now come up with a game-changing solution. Adcash Express is a new and efficient campaign creation
tool that is suitable for all businesses who are looking to drive more traffic and conversions. The new campaign wizard makes online advertising easy – you only need to provide the basics and our advanced ad technology takes care of the rest. Get high performance with less time!

Creating an efficient advertising campaign doesn’t have to be complicated, nor should it take much time. Adcash Express combines our 10 years’ ad tech industry experience and the best in machine learning to bring you our most effective tool yet.

Creating a successful campaign has never been so simple!

Maksim Afanasjev

Senior Product Manager, Adcash

 

How to get started with Adcash Express

 

 

Adcash Express offers all the premium campaign creation features in a simpler form to make your campaign management easier. Choose from the industry-leading ad formats including native, pop, banner and interstitial ads. You can select one ad format per campaign and add up to 20 creatives to it.

 

 

We’ve always had outstanding targeting options and Adcash Express is no exception. For example, advertisers can target specific devices, browsers and regions when needed. It’s also possible to add macros into the URL for tracking and optimization purposes.

 

 

We offer CPM, CPC and CPA Target payout types, and suggest a suitable bid based on your targeting options to ensure that you get the most out of your campaign. There is, as usual, two supply sources: Adcash direct publishers and our exclusive partner networks to ensure global reach.

Now that we have explained our new fast and efficient campaign wizard, it’s time for you to take action. Join the rest of the profitable advertisers and create your campaign already today! Register today and boost your online marketing with Adcash!

 

Need any assistance?

If you might have any questions about Adcash express or our platform in general, then please drop us a line at [email protected].

 

 

Here’s what happened at Affiliate World Europe 2018

Here’s what happened at Affiliate World Europe 2018

A global conference. The biggest names in affiliate and e-commerce marketing. Industry-leading speakers. Thousands of participants. A fantastic chance to meet new and existing clients. What are we talking about? Affiliate World Europe well, of course!

The Affiliate World Europe 2018 was held in the sunny Barcelona this year. One might have already thought of that location as Barcelona is a city that’s fast becoming a European tech hub – hosting a growing number of ITC (Information and Communications Technology) conferences in the recent years. The huge Barcelona International Convention Center (CCIB) was buzzing from all the performance marketing professionals networking, giving speeches, participating in the exhibition market, enjoying good old tapas and happy hours.

The panels on the first day discussed topics such as affiliate campaigns, Facebook retargeting strategies, effective sales funnels, influencer marketing, and critical decisions regarding Native Ads. There were many experts present sharing their experience on the field. One of the most interesting speeches was given by Ben Malol, also known as the Simon Sinek of marketing. He was explaining why people buy and how to achieve success for your products through Story Marketing.

The second day featured speeches about joint venture affiliate marketing, Instagram marketing, smart pixel placement that allows cross-platform targeting and a masterclass of content marketing. Our team was fascinated by the information regarding conversion rate optimization hacks that Mohamed Ali Aguel, mostly known as Mo, was discussing. One of the things he brought out was in regards to the video ads. The strategy suggested using a blurry image so that people would get interested and click on the video thumbnail. Since the advertisers have only 3 seconds to capture the public’s attention, and about 10 seconds to connect with their clients then often many hacks need to be used to make it happen.

Adcash participated in the exhibition market to network with other top affiliate specialists, in addition to getting together with existing clients and having personal meetings to discuss ad tech and give top tips. We were delighted to catch up with long-term clients, find new contacts and to hear the informative speeches that gave very valuable advice.

The next chance to meet our sales team is already this week at Affiliate Summit East in New York that takes place on July 29-31. Our industry experts will be there to share top tips with you. 

 

Photo credits: Adcash and Trooperads

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