Adcash is announcing the launch of our newest feature – content and product promotion with native advertisements that target desktop and mobile web traffic. This type of advertising is highly engaging yet non-intrusive to the user experience. It’s an incredibly successful format both for advertisers and publishers as it can considerably boost a brand’s image and produce a remarkable increase in revenue. The native format has also been strongly in the focus of all recent predictions for the future of digital advertising – for example, Business Insider suggests that by 2021 native advertising will drive 74% of all ad revenue!
The success of native advertising is pretty easy to explain. According to Forbes this format is more engaging and profitable than any other current standard in the digital advertising industry – more than 70 per cent of publishers have reported no negative reader response to this type of advertising. The main reason behind it is that native promotions are simply less “in your face” – this format is designed to blend with the surrounding content, which means that the user is more likely to willingly click on it.
So why go native with Adcash?
We talked to the Head of Native Advertising at Adcash, Jim Desroches about why native is the way to go in the digital advertising industry. Here’s what he had to say about the native format:
What is native advertising and who’s it for?
With native advertising we refer to any type of paid content or product promotion through ad placements that totally blend in with the actual content of the webpage which displays it. In simpler words, it’s a paid ad that does not look like an ad. It’s a good way to advertise for anyone who owns and creates products or content. On the other hand, it is also a brand new opportunity for our content owners (aka publishers) to monetize their inventory by promoting other people’s products or content.
Clearly in the past years there has been a massive switch towards less intrusive, more premium and better targeted advertising. Because Adcash aims to provide an all-in-one solution to its partners, we have also decided to be a part of this game and expand our services. All of our current partners can obviously start using this new ad unit. Feel free to reach out to your account manager if you have any questions or to our customer care to get started!
Why is the Adcash native different from others in the market?
Like with any other Adcash ad unit, our targeting capabilities are way above any other actors in the industry. We also constantly keep developing new features to always be one step ahead.
Additionally, our supply is 100% direct and exclusive to Adcash. We have a strong network of programmatic partners in place for other ad units and we are also close to supporting this integration for the native format as well – stay tuned!
Last but not least, I am proud to say that our metrics (CTR, CR, e-CPMs) are already above the industry average!
Do you have any tips and tricks for advertisers on how to get the most out of their native campaigns?
In two words: user experience. That’s the key to a successful native campaign. Make sure you understand where your ad is being shown and consider the whole flow, starting from the click on your ad leading to your content or product page. Of course, your ads need to be precisely targeted to avoid wasting clicks. Adcash offers all the tools you need for the best possible targeting. Also note that since the CTR on this ad unit remains low, do not hesitate to give each click a high value so your campaigns will get the exposure they deserve. Our self-service platform even gives you real-time bidding suggestions!
How do you set everything up for native advertising with Adcash – is it more complicated than other formats?
Once you are familiar with our platform and have all the materials required to create your campaign (image, text and URL to direct the user to), it literally takes just about a minute to set everything up. Our campaign validation team works around the clock and you can be live within minutes! If you already advertise with Adcash, you will find the option for Web Native in the Creatives section of the campaign creation flow.
After signup and account validation, the creation of a native widget is even faster! It is also customisable to fit your site the best way possible. Simply create a Zone and choose Web Native. The tag implementation is very simple and efficient.
I usually do not like spoilers, but since Christmas is coming, I am very happy to say that we’ve already began to develop our V2 of the native format with some amazing new features. We’ll be notifying our partners once it’s ready to be released.
Still not convinced? Let’s review the technical specifications of the Adcash native format:
- Advanced machine learning technology – our prediction algorithms will ensure tailor-made ad serving for maximum revenue generation. With us you can be sure that ad-serving is data-driven and transparent – both user-related data as well as the publisher’s content are taken into account.
- Best performance metrics in the industry based on our extensive experience and technology that’s built in-house and constantly improved. For example, our specific targeting capabilities are well above the industry standards.
- We offer flexibility to all sides involved. Our ad template is responsive and will adjust according to the available ad space and type. Website owners can also tweak ad count and placement themselves to specifically suit their website content.
- No restrictions on image sizes – our platform has an image cropping functionality to help select the most suitable area.
- Multiple direct and programmatic demand partners to guarantee fill rate anywhere, everywhere.
Promoting native with Adcash is available across all key verticals: news, sports, fitness, beauty, games, jobs, travel, shopping.
Publishers also have the unique opportunity to sign up as advertisers to use native advertising to promote their own website content and boost their audiences. Contact your account manager for more information.