Recap of the Affiliate Summit East 2018

Recap of the Affiliate Summit East 2018

This time our team flew across the Atlantic to New York City, in order to attend Affiliate Summit East 2018, an event that is focused on affiliate marketing.

#ASE18 is part of the Affiliate Summit event series that takes place all over the globe. The purpose of those events is to provide educational sessions of the latest industry trends and to provide a productive networking environment for affiliate marketers. As always, the event was packed with marketers, affiliates, vendors, digital agencies, networks, technology providers and traffic sources.  

The Affiliate Summit East was filled with engaging presentations and panel discussions on topics that covered the latest industry trends, current market analysis, and digital advertising challenges. The keynote of the first day was about psychological targeting. Dr. Sandra Matz went deep into the topic, past the how’s and why’s, discussing how it can be used ethically. The main event of Day 1 was, of course, the Meet Market where the networking session took place.

The last two days had similar structures and were a little slower than the first day. The exhibit hall offered a chance to meet and discuss with different affiliate marketers even further. Day 2 included a keynote with Mari Smith, who was talking about what is working on Facebook at the moment. In addition to the exhibit, day 3 also included another keynote where WordPress questions were in focus. Brian Messenlehner and David Vogelpohl introduced their advanced strategies as responses to those common questions.

The Adcash team participated in the event during the first two days to meet up with other top industry players and to make new and exciting deals. We were represented by our Head of Publishers – Emanuele Pezzulla and our Advertiser Manager – Keijo Suurkivi. In their words, the event was buzzing with people looking to buy traffic, so the advertisers’ side was very busy and had many opportunities to prospect and network with new clients. Our team also had the opportunity to meet up with clients like AdCombo, Advertise.com, appthis, Yodel and Secco Squared. To sum up, it was the perfect way to end our overall productive July.

You still have a chance to catch up with our team this summer. Our Head of Traffic, Antoine Padovani, will be heading to Gamescom 2018 that takes places on August 21-22 in Cologne. You can book a personal meeting with him here!

Here’s what happened at Affiliate World Europe 2018

Here’s what happened at Affiliate World Europe 2018

A global conference. The biggest names in affiliate and e-commerce marketing. Industry-leading speakers. Thousands of participants. A fantastic chance to meet new and existing clients. What are we talking about? Affiliate World Europe well, of course!

The Affiliate World Europe 2018 was held in the sunny Barcelona this year. One might have already thought of that location as Barcelona is a city that’s fast becoming a European tech hub – hosting a growing number of ITC (Information and Communications Technology) conferences in the recent years. The huge Barcelona International Convention Center (CCIB) was buzzing from all the performance marketing professionals networking, giving speeches, participating in the exhibition market, enjoying good old tapas and happy hours.

The panels on the first day discussed topics such as affiliate campaigns, Facebook retargeting strategies, effective sales funnels, influencer marketing, and critical decisions regarding Native Ads. There were many experts present sharing their experience on the field. One of the most interesting speeches was given by Ben Malol, also known as the Simon Sinek of marketing. He was explaining why people buy and how to achieve success for your products through Story Marketing.

The second day featured speeches about joint venture affiliate marketing, Instagram marketing, smart pixel placement that allows cross-platform targeting and a masterclass of content marketing. Our team was fascinated by the information regarding conversion rate optimization hacks that Mohamed Ali Aguel, mostly known as Mo, was discussing. One of the things he brought out was in regards to the video ads. The strategy suggested using a blurry image so that people would get interested and click on the video thumbnail. Since the advertisers have only 3 seconds to capture the public’s attention, and about 10 seconds to connect with their clients then often many hacks need to be used to make it happen.

Adcash participated in the exhibition market to network with other top affiliate specialists, in addition to getting together with existing clients and having personal meetings to discuss ad tech and give top tips. We were delighted to catch up with long-term clients, find new contacts and to hear the informative speeches that gave very valuable advice.

The next chance to meet our sales team is already this week at Affiliate Summit East in New York that takes place on July 29-31. Our industry experts will be there to share top tips with you. 

 

Photo credits: Adcash and Trooperads

Race Performance & Adcash at Le Mans 2016 – 1 day to go

Race Performance & Adcash at Le Mans 2016 – 1 day to go

So, here we are. 1 day away from one of the most prestigious events in motor racing, the 84th running of the Le Mans 24 hours endurance race. 60 cars, divided into 4 main classes, LMP1, LMP2, GTE Pro and GTE Am, all on track at the same time, all racing for the title in their respective classes.

Qualifying results

Yesterday saw qualifying for the main event take place, amid heavy rain and generally treacherous conditions (at one point in the evening, even the safety car had a moment!).

Despite the conditions, the Race Performance team qualified in 30th position overall and 21st in their class. Not a perfect result, but not bad, considering the conditions and their Judd engine being a little bit down on power, compared to the more widely used Nissan engine.

race performance and adcash - rainy pit lane

But in endurance racing, as the saying goes, to finish first, first you have to finish. Granted, the race itself is more like a 24 hour sprint, but anything can happen. If you can outlast your opponent, be more agile, while preserving your tyres, keep out of any incidents, then your chances are much better come sunrise and into Sunday.

Before the race all power units, engine, gearbox, transmission and electronics, will undergo a complete change and be replaced by completely new components to be well prepared for the stressful 24 hour challenge. Seeing the chequered flag again this year would mean a world record in terms of reliability for Race Performance at Le Mans. Finishing six out of six races without any retirement has never been done before by any team in any class there.

The team have also been experimenting with the new, Dunlop tyres, with mixed results, but overall the car looks to be solid: “We still haven’t completely understood the different Dunlop tyres one hundred percent, and so we got a bit lost with one of the compounds for some time. But the reliability of the car was really promising”.

So, the team’s ready. We’re ready. Let’s do this!

The race itself starts at 3pm local time on Saturday and you can catch it on Eurosport, Fox Sports and, of course, Radio Le Mans.

If you want to keep track of what Race Performance are up to, they’ll being doing some Facebook Live streams during the race. Head over to their Facebook page for more info.

 

Estonian Prime Minister, Taavi Rõivas, Visits Adcash HQ

Estonian Prime Minister, Taavi Rõivas, Visits Adcash HQ

We were delighted to welcome Taavi Rõivas, the Estonian Prime Minister to the Adcash offices, here in Tallinn, Estonia yesterday. During his visit, he met with the team, and discussed a range of topics, including digital advertising and the pressing need for more Mexican restaurants in our great city (you can never have too many).

An Adtech Introduction

Adcash CEO, Thomas Padovani, gave Mr Rõivas an introduction to the world of digital advertising and some insights into what our business involves. There was discussion about our plans for the future, in terms of our prospects, roadmap and targets as well as the challenges our people face (childcare, education and more).

More generally, they discussed the overall, local IT and entrepreneurial business landscape here. Estonia is a country that allows small, tech-focused businesses to grow and reach far beyond the relatively tiny confines of Estonia’s borders and this was the perfect opportunity to highlight that.

Here’s to eEstonia and until next time!

Adcash wins most successful company at Äripäev Top 100 awards

Adcash wins most successful company at Äripäev Top 100 awards

Adcash: We’re number 1!

Awards. They’re like buses; you wait ages and then loads come along at once! Following on from our success at the Enterprise Estonia gala last month, we’ve followed that up with some more silverware for the trophy cabinet.

Last night, at the Äripäev Top 100 awards, Adcash took the top spot, being declared  the most successful company in Estonia! This is a huge achievement and a testament to our fantastic customers and, of course the incredible team we have here at Adcash.

Congratulations to all the other Äripaev Top 100 companies.

Photo: Veiko Tõkman

Adcash wins two awards

Adcash wins two awards

Last week Adcash won not one, but two awards. At the Enterprise Estonia gala dinner we received the award for Most Competitive SME and Innovator of the Year for our Self-Service platform.

For us, innovation isn’t an option but a real need, and we are really happy that we have created a competitive and innovative advertising platform here in Estonia.

We wish all Estonian startups success, and we hope that our activities will inspire other businesses to export their ideas. We and our entire team are delighted at this fantastic milestone and the recognition given to our company.

For us, this is just the beginning!

We’d like to congratulate all of the winners and thank all those involved. You can view details of the contest, including the other winners here (in Estonian).

Title image courtesy of Egert Kamenik

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