Defeat Adblockers with the Adcash Anti-Adblock Solution

Defeat Adblockers with the Adcash Anti-Adblock Solution

Adblockers; we’ve covered them before, here on the Adcash blog. When we dove into the topic last time, we looked at what they are, the scale of the adblock problem, and touched on a few ways publishers can personally tackle them.

Strategies available to publishers include asking users to disable their adblocker in exchange for some kind of incentive, placing content behind paywalls, and a few others.

Since then, we’ve been tirelessly working on something to fight adblockers ourselves.

Introducing the Adcash Anti-Adblocker Solution

The Adcash Anti-Adblocker Solution is the latest tool in our ad serving lineup. It safeguards the revenue of our publishers by ensuring that their ads are always being displayed. Last year, $21.8 billion in ad revenue was lost due to adblockers. Frankly put, that is a staggering amount of money and it only looks like it will continue to grow over the coming years.

Screen with functional adblocker
scree with adcash anti-adblock solution enabled

By giving publishers the tools they need to fight adblockers, we can make sure that they are able to recapture some of that lost ad revenue. The solution has been in a long testing phase, providing us plenty of time to tweak and optimize it. Consequently, it is able to bypass adblock attempts with a 98% success rate.

Why we built the Adcash Anti-Adblocker Solution

The numbers alone are a powerful motivator. In fact, Forbes’ CRO described adblockers as an “existential threat” to publishers and called for drastic action. The reality is that the vast majority of content consumed online is paid for by advertising. Most commonly, this is in the form of display ads.

screen with error message because of adblocker

If those ads are being blocked, they aren’t making the publishers any money, and the site will simply stop being able to function. Hosting bills go unpaid, writers don’t get paid. Before you know it, the site you checked every morning as you sat down for breakfast, vanishes.

While many will view our solution as a “nuclear” option, we feel the time has come to challenge and disrupt this area of the online advertising industry with new, technological solutions.

How does the Anti-Adblocker Solution work?

Obviously, we don’t want to reveal too much about how our new system works…this will ensure that it remains as effective as possible, for as long as possible. But quite simply, it hides the data that adblocking tools typically analyze in order to determine what is and isn’t an ad.

flow-chart of how adcash anti-adblock solution works

By hiding this data, the ads will not be blocked because they won’t be recognized by adblockers. This process has virtually no impact on page load times, so publishers can be sure that, not only will the ads load, they’ll load quickly.

Is there anything you need to do to use the Adcash Anti-Adblocker Solution?

If you’re already an Adcash publisher, there’s actually nothing you need to do. Just contact your account manager. If you want some more information, or have any questions, you can get in touch with our dedicated support team.

If, on the other hand, you’re not already an Adcash publisher, all you need to do is register with us. After your account is validated, you’ll be able to add the integration code to your page and that’s it; you’re now monetizing with an adblock protected ad network!

The future of adblockers

Since its inception, the digital economy has been constantly evolving. Like some sort of shapeshifter; it’s permanently moving between states — adblockers just form another part of that constant evolution. Our solution helps to mitigate the impact of the current state of the digital economy by helping our publishers to safeguard their ad revenue.

What is clear is that more needs to be done to address them directly. Whether that’s in the form of dialogue between publishers and their users, technological solutions like this, or another solution.

If you’ve got any thoughts on the topic, let us know in the comments below. We encourage direct, open feedback and we’d love to hear from you. Also, if you have any questions about the Adcash Anti-Adblocker Solution, ask away!

Please note that Adcash Anti-Adblocker Solution currently works on site-under.

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

Why do we feel so strongly against adblockers?

Why do we feel so strongly against adblockers?

Last week, we sent an email to our clients, publishers who have trusted Adcash to help them monetize their sites. Since then, many have asked me why we are so strongly against adblockers as to declare such a public war on them?

On the surface, adblocking is a business like any other, but with one glaring exception: They misrepresent themselves as noble guardians of the online community, protecting users from abusive advertising practices.

Scratch a little beneath the surface and you will see that their business model is anything but civic-minded. Using the same technology as malware, they block and alternate content on other businesses’ online properties. In the offline world, I cannot deface billboards of advertisers who won’t pay protection money to me. How then, is it fair for adblockers to block your ads unless you pay to be whitelisted? The same is true if you are a web-site owner. This is nothing more than naked racketeering. In a free market, it is your fundamental right to earn a profit from a well-executed idea!

Let me state plainly: Adblockers’ profitability is based on the ransom it collects from holding the industry hostage.

Piece by piece, adblockers have been dismantling the online advertising industry for many years. In 2016, it is estimated that $41.4 billion in ad revenue will be lost due to adblockers. That’s fine for them, as their revenue is expected to grow by 40% in 2016. This is not an abstraction; for every dollar they make, a dollar is taken from a publisher’s pocket. This results in a minimum 30% loss in ad revenue. When you are blocked from earning money from your idea, scaling it will be difficult and you may have to cut costs, thereby compromising content quality.

For years, this fight has been conducted quietly, as all publishers have been trying to find tools to bypass adblockers. Recently, it has become increasingly public because of adblockers’ overreaching. In fact, they are blocking publisher business to the extent that once promoter of adblockers, IAB, has even intervened.

From the beginning, we made a commitment to our publishers to help them succeed through monetizing their content. To that end, we have been exploring ways to help our clients bypass adblockers in a fair and legal way. I am excited to announce that we have been testing a new in-house technology called Adcash Anti-Adblock Solution to secure your revenue. The results have been nothing less than astonishing as this technology gives publishers back their ad revenue. I’m happy that we at Adcash can say to our clients, we are making good on our promise to help you succeed.

Kind regards,

Thomas Padovani

CEO, Adcash OÜ

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