Go native with Adcash – it’s where the future’s headed

Go native with Adcash – it’s where the future’s headed

Adcash is announcing the launch of our newest feature – content and product promotion with native advertisements that target desktop and mobile web traffic. This type of advertising is highly engaging yet non-intrusive to the user experience. It’s an incredibly successful format both for advertisers and publishers as it can considerably boost a brand’s image and produce a remarkable increase in revenue. The native format has also been strongly in the focus of all recent predictions for the future of digital advertising – for example, Business Insider suggests that by 2021 native advertising will drive 74% of all ad revenue!

The success of native advertising is pretty easy to explain. According to Forbes this format is more engaging and profitable than any other current standard in the digital advertising industry – more than 70 per cent of publishers have reported no negative reader response to this type of advertising. The main reason behind it is that native promotions are simply less “in your face” – this format is designed to blend with the surrounding content, which means that the user is more likely to willingly click on it.

So why go native with Adcash?
We talked to the Head of Native Advertising at Adcash, Jim Desroches about why native is the way to go in the digital advertising industry. Here’s what he had to say about the native format:

What is native advertising and who’s it for?
With native advertising we refer to any type of paid content or product promotion through ad placements that totally blend in with the actual content of the webpage which displays it. In simpler words, it’s a paid ad that does not look like an ad. It’s a good way to advertise for anyone who owns and creates products or content. On the other hand, it is also a brand new opportunity for our content owners (aka publishers) to monetize their inventory by promoting other people’s products or content.

Clearly in the past years there has been a massive switch towards less intrusive, more premium and better targeted advertising. Because Adcash aims to provide an all-in-one solution to its partners, we have also decided to be a part of this game and expand our services. All of our current partners can obviously start using this new ad unit. Feel free to reach out to your account manager if you have any questions or to our customer care to get started!

Why is the Adcash native different from others in the market?
Like with any other Adcash ad unit, our targeting capabilities are way above any other actors in the industry. We also constantly keep developing new features to always be one step ahead.

Additionally, our supply is 100% direct and exclusive to Adcash. We have a strong network of programmatic partners in place for other ad units and we are also close to supporting this integration for the native format as well – stay tuned!

Last but not least, I am proud to say that our metrics (CTR, CR, e-CPMs) are already above the industry average!

Do you have any tips and tricks for advertisers on how to get the most out of their native campaigns?
In two words: user experience. That’s the key to a successful native campaign. Make sure you understand where your ad is being shown and consider the whole flow, starting from the click on your ad leading to your content or product page. Of course, your ads need to be precisely targeted to avoid wasting clicks. Adcash offers all the tools you need for the best possible targeting. Also note that since the CTR on this ad unit remains low, do not hesitate to give each click a high value so your campaigns will get the exposure they deserve. Our self-service platform even gives you real-time bidding suggestions!

How do you set everything up for native advertising with Adcash – is it more complicated than other formats?
Once you are familiar with our platform and have all the materials required to create your campaign (image, text and URL to direct the user to), it literally takes just about a minute to set everything up. Our campaign validation team works around the clock and you can be live within minutes! If you already advertise with Adcash, you will find the option for Web Native in the Creatives section of the campaign creation flow.

After signup and account validation, the creation of a native widget is even faster! It is also customisable to fit your site the best way possible. Simply create a Zone and choose Web Native. The tag implementation is very simple and efficient.

I usually do not like spoilers, but since Christmas is coming, I am very happy to say that we’ve already began to develop our V2 of the native format with some amazing new features. We’ll be notifying our partners once it’s ready to be released.

Still not convinced? Let’s review the technical specifications of the Adcash native format:

  • Advanced machine learning technology – our prediction algorithms will ensure tailor-made ad serving for maximum revenue generation. With us you can be sure that ad-serving is data-driven and transparent – both user-related data as well as the publisher’s content are taken into account.
  • Best performance metrics in the industry based on our extensive experience and technology that’s built in-house and constantly improved. For example, our specific targeting capabilities are well above the industry standards.
  • We offer flexibility to all sides involved. Our ad template is responsive and will adjust according to the available ad space and type. Website owners can also tweak ad count and placement themselves to specifically suit their website content.
  • No restrictions on image sizes – our platform has an image cropping functionality to help select the most suitable area.
  • Multiple direct and programmatic demand partners to guarantee fill rate anywhere, everywhere.

Promoting native with Adcash is available across all key verticals: news, sports, fitness, beauty, games, jobs, travel, shopping.

Publishers also have the unique opportunity to sign up as advertisers to use native advertising to promote their own website content and boost their audiences. Contact your account manager for more information. 

Try the Adcash native now!

Let’s talk about the new Adcash Site-Under!

Let’s talk about the new Adcash Site-Under!

About a month ago we released a new version of our highly successful Site-Under format, also known as Pop Under. To reflect on the results this new update has already produced we had a sit-down with our Head of Publishers Tarmo Tammel.

The Adcash Site-Under update included new JavaScript tags that are specifically designed to increase the earnings of our publishers. Our technology is faster and more resource efficient – in fact some of our partners have actually already seen an increase of up to 30% in impressions and revenue. So here’s a recap of our talk with Tarmo about the inner workings of Site-Unders in general and how the updated Adcash version can make real money for publishers.

Let’s start from the beginning. What is a Site-Under?

Site-Under is one of the most effective ad formats for monetizing any website’s traffic. The webmaster just needs to integrate our JavaScript tag on his site. The Site-Under opens in a new fullscreen window behind the browser once the user has clicked on the original webpage. High visibility is why a lot of advertisers set high payouts for such ads. For publishers the CPM payouts for Site-Under are generally much better than for any other display advertising format.

How to use Site-Unders effectively on a website?

This type of ads can be disruptive for site visitors if misused with refreshes and without frequency capping, which is why I recommend for any webmaster to set a frequency capping per user. The most effective is generally 1 impression in 1 hour per user, however, this depends on the website’s bounce rate. Interestingly the Site-Under is more effective when displayed at a lower frequency – this way the visitor is more likely to look at the landing page. If you start bombarding visitors with Site-Unders, the ads will most likely end up being closed even before they load. Keep in mind that it’s good to balance user experience and monetization.

How is the Adcash V3 different from other Site-Unders on the market?

Our newly released Site-Under version 3 tag uses sophisticated technology – we have invested in CDNs for ad serving to drastically reduce latency. Our Javascripts are static and served with the highest possible speed. We drive the visitor to advertiser landing page faster than any other network in the industry today. We have also integrated Adblock bypass in our new JavaScript to further enhance our advantage on other networks. Via Adcash technology we are able to either monetize both Adblock or non-Adblock traffic together or target each set of users separately. Many of our competitors generate 50% less impressions and that’s because they are using outdated technology, essentially wasting the potential of the website’s audience.

What kind of results for our partners has it produced so far?

We had an interesting situation earlier this week actually. A webmaster who had recently switched to the new version of the Adcash Site-Under, expressed concern over immediately doubling their impressions. He suspected that we do not respect capping. However, the surprising increase in impressions is actually simply explained by our ad serving speed and anti-Adblock solution. This particular client now generates nearly 50% more impressions with a 30% increase in earnings in comparison to their previous ad provider.

Now the only question that remains is of course how can you start making the most of this updated technology?

Active publishers displaying the Adcash Site-Under on their website can just log in to our publisher panel and generate updated tags under “Zones” section or contact your account manager for help.

If you are not yet registered with Adcash, we invite you to test our tags for yourself. Sign up here: https://www.myadcash.com/en/register.php

Should you still be wondering why choose Adcash as your partner, we’ve been providing quality services globally for more than ten years already. We have valuable experience and we’ve put time and resources into developing our bleeding-edge technology that sets us apart from the rest.

Tarmo Tammel
Head of Publishers
Skype: tarmo.adcash
Email: [email protected]

Enhancements to the Self-Service Finance and Payment Panels

Enhancements to the Self-Service Finance and Payment Panels

Thanks to the hard work of our product manager Anton Konnov and his team of engineers, your life as an Adcash Advertiser has become a whole lot easier.  

It’s been a long time coming, but our Self-Service financial panel is now fully automated. In a nutshell:

  • these updates will increase the transparency and accuracy of your financial records,
  • as well as the ease, control, and security of your payments with us.

Now, let’s take a deeper dive into the specifics of the platform updates and how they will improve your experience with the Adcash Self-Service platform!

Wallet statement:

 

All of your financial transactions and operations will now be processed and viewable within the Wallet statement.

This includes your daily ad campaign spendings, which will be automatically added the following day.

Also, if your account requires additional adjustments during the month, they will be added immediately to your wallet statement and affect your LiveWallet balance.

LiveWallet:

 

Money will now be reserved from the moment a paid event occurs, e.g. impression, click, conversion, etc.

Your wallet balance will always be accurate and up-to-date without any delay.

The system will also pause campaigns once your balance reaches the agreed upon threshold.

Automatic invoicing:

 

Starting from the next invoice period(September), all invoices will be generated automatically based on your wallet actions recorded over the previous month’s activity.

Invoice items will include auto-spendings and adjustments. Additionally, the invoice will take into account your available prepayments.

If you have additional requirements regarding how and what your invoices report, e.g. attaching statistics per campaign/country as appendices or invoice item-grouping settings, you can make your request to the support department or your account manager.

Payment gateway update:

 

We’ve completely reworked the payment panel experience based upon your feedback. Now, you will be able to perform these actions from the payment panel:

  • view your balance amount,
  • add money,
  • activate/edit automatic payments,
  • view the last few months’ worth of payment activity.

During the payment process, you now have full control over your stored payment accounts. Specifically, you can delete old accounts or add any new accounts as you see fit.

Additionally, all notifications related to payment activity will be sent via email and viewable within your advertiser panel to ensure that you remain up-to-date.

Please note: if you currently have any payment limits or settings, they will remain the same.

Automatics payments:

 

We’ve also reworked our automatic payment solution to increase its flexibility and security.

Now, when you make your initial payment via credit card, you will be able to activate automatic payments immediately to ensure that your balance maintains your campaign.

Otherwise, you will be able to activate automatic payments at a time of your choosing.

For the initial update, we will only support credit cards for automatic payments. However, we will update the solution over the year to support additional payment methods such as PayPal, WebMoney, Skrill.

NB! Current payment accounts will not be migrated to ensure security. Therefore, you will need to input your payment accounts into the new system manually during the first payment in the updated panel.

The first of many game-changing improvements to come

 

Our product teams have been working tirelessly to increase the power of the Adcash Self-Service platform and are on the immediate horizon.

 

This is an exciting time for Adcash, as these enhancements will transform the way you use the Self-Service platform to advertise with Adcash.

 

So, stay tuned and we’ll be in touch soon with an even larger unveiling!

 

Writing your iOS apps in Swift?

Writing your iOS apps in Swift?

After 4 years of development, Apple released the Swift programming language in 2014 to replace its 30+ year old counterpart, Objective-C. Since then, it has only gained in popularity while Objective-C’s has precipitously declined.

Image courtesy of TIOBE

Image courtesy of TIOBE

Initially sitting side-by-side with Objective-C, Swift is fast becoming the primary language for developing native iOS/OS apps. Its rapid promotion is primarily due to Apple open-sourcing the language in 2015.

Apple’s decision has resulted in another benefit: its scope of application is rapidly evolving. For example, IBM has been instrumental in developing Swift language for server-side programming.

Why is Swift gaining popularity?

The Swift language is cleaner, safer and faster.

It’s easier to read and write because of its no-fuss syntax. The cleaner syntax also translates into fewer coding errors. And unlike Objective-C, it can generate compiler errors as you code because of optional types.

All of the above creates a more accessible, learnable language. Consequently, adoption by current and future developers is all but guaranteed.

For a more detailed overview of Swift’s advantages over Objective-C, check out this article from clearview.

Why is a Swift SDK important?

An SDK written solely in Swift is cleaner, safer and faster.

Other ad networks use bridging headers that allow Swift code to sit on top of Objective-C. Necessary when it was first released, the additional code now adds unnecessary density to apps written in Swift.

That density creates a more cumbersome and less stable SDK. If you are using ad networks as part of your app’s monetization strategy, those issues will transfer to your app and compromise your user experience.

Adcash is the first network to create a Swift SDK

Adcash is cleaner, safer and faster than comparable networks.

We invest resources to improve our current infrastructure as we position ourselves for the road ahead. Swift’s increasing adoption at all levels and Apple’s release of Swift 3.0 are signals that should not be ignored.

We’re not. Are you?

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

What is RTB and why it is important

What is RTB and why it is important

Programmatic advertising has averaged 71% year over year growth from 2012 to ‘16 and is expected to grow another 31% in 2017. Real-time bidding, or RTB technologies, have been the primary vehicle for programmatic’s growth.

So, why is programmatic important? You have probably used programmatic methods to buy or sell traffic, directly or indirectly…

…and RTB? It is the primary programmatic method employed and will likely continue to be so in the near future.

This leads us to our first point: programmatic advertising is not synonymous with RTB. Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution.

What is RTB? Your no-nonsense overview

RTB is the trading of traffic on a per-impression basis in a second-price auction format via ad exchanges. A second-price auction format is where the highest and clearing bid are different.

Therefore, although the highest bidder wins, the second highest bid plus one cent is paid. The rationale for this format is that it prevents the highest bidder from overpaying for the impression.

There are multiple ad exchanges and publishers offer their traffic from one exchange to another until it is sold; this is called a waterfall. The position of each exchange in the waterfall depends on its expected return.

The process is mediated by supply- and demand-side platforms (SSP/DSPs) that represent publishers and advertisers, respectively. From request to an ad being served, the process happens within milliseconds:

The publisher benefits from RTB because no impression is left unsold. In fact, RTB has mostly been used to sell remnant traffic, which is leftover traffic from direct deals. However, it’s increasingly used to sell premium traffic.

Meanwhile, the advertiser benefits from the massive amount of inexpensive, data-rich traffic made available by these exchanges. Benefits aside, real-time bidding has not been without controversy.

RTB: a work in progress

The primary issue with programmatic RTB is its lack of transparency. Often described as a black box, advertisers are concerned about price manipulation and ad placement.

The recent Youtube debacle, where big brand ads were placed next to extremist videos, exemplifies what is at stake when there is little to no transparency. But, advertisers are not completely devoid of fault.

There is consensus within the industry that advertisers have been prioritizing quantity over quality. Because of this, brands, advertisers and media buyers have been willing to operate in the dark.

Publishers are not free from risk either: many use Google’s ad server, which gives priority to their ad exchange. Additionally, real-time demand isn’t taken into account because waterfall ranking is based on estimated return.

Thus, the publisher isn’t guaranteed the highest price for an impression. Nonetheless, there is demand for greater transparency from both parties and versions, e.g. private RTB marketplaces, are gaining popularity, which will increase accessibility.

So, why is RTB important?

As mentioned above, RTB is the primary programmatic method employed and will continue to be so…at least in the near future. Why? It is by far the most accessible method for publishers of all sizes.

Other methods, such as programmatic direct and header bidding, require a scale and resources that present smaller publishers with impossibly high barriers to entry. Likewise, accessibility has improved for advertisers.

Specifically, they have greater access to impressions and at lower prices due to the sheer amount of supply and lower cost of acquisition. However, RTB is also important for a larger reason.

Programmatic RTB has changed the expectations of how media will be primarily traded in the future, be it through RTB or other methods. This not only applies to digital media, but non-digital as well.

Consequently, this calls every party to learn a new language and way of thinking to ensure that they are getting what they expect. After all programmatic, in all its forms, is already happening: are you doing what’s necessary in this brave new world?


Whether you are or aren’t, it never hurts to do more research, check out Adcash RTB below!

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

A beginner’s guide to CPM, CPC and CPA campaign options

A beginner’s guide to CPM, CPC and CPA campaign options

CPM, CPC, CPA…on and on, and so on. If ad tech is anything, it is an alphabet soup of epic proportions. The concepts behind the campaign acronyms are simple, but integrating them into your ad strategy isn’t.

 

However, to succeed in maximizing the return on investment of your ad spend, you must know how to use these campaign options in an integrated fashion. After all, each has its strengths and weaknesses.

 

The acronyms represent a common language of exchange for you and the publisher/s displaying your campaigns. Collectively known as payout options, they determine when you pay the publisher.

A journey through the ad tech alphabet

The first and oldest payout option is CPM, also known as Cost Per Mille. What is Mille? It is Latin for 1,000; therefore, you pay per 1,000 impressions.

 

Its primary drawback? That it is impression-based.

 

It is all but impossible to attribute performance to a specific campaign; even the most sophisticated attribution models are educated guesses. That said, it is the least expensive option because of its imprecision. Advertisers often use CPM campaigns to increase and maintain brand awareness.

 

What if you want more actionable campaigns?

 

The CPC, or Cost Per Click, option is the first iteration of what are known as performance-based models. Performance models provide advertisers with greater budget oversight and attribution.

 

With CPC campaigns, advertisers pay for a click and even attribute a conversion to said click. The issue? You can’t control for multiple clicks from the same user and attribution is difficult if the conversion doesn’t immediately follow a click.

 

Enter the CPA payout models, or Cost Per Action, of which there are many. Whether it be registration, installation, sale or other action, advertisers do not pay unless a user performs the action.

 

These payout options result in a more equal exchange between publisher and advertiser because the publisher must be more strategic when placing the ad space. Otherwise, he or she will waste an impression.

The CPA option is stronger…but possesses drawbacks as well

With CPM, publishers can place ad space below the fold and therefore only visible through scrolling: the publisher can potentially get paid for an impression that was technically served, but never seen.

 

While the standard is moving toward in-screen CPMs, the most surefire way to ensure that you’re getting what you expect is to opt for CPA payout options. The same goes for accidental clicks from CPC campaigns.

 

CPA campaigns are protected because a user not only has to click an ad, but perform a specific action. Consequently, it is to the publisher’s benefit to provide visible ad space to qualified traffic.

 

But it isn’t without its drawbacks and CPA campaigns should be used in concert with the other: they run the risk of not providing the same level of traffic as the others due to the level of commitment they require from the publisher.

Hey, it’s your funnel but it all flows one way

The payout types you use and when you use them will depend on a number of factors: not the least is the part of your funnel you’re targeting. However complex your conversion path, the aim is the same; take multiple leads in and convert as many as you can:

campaign options

Spread the word, but precisely: start with CPM

For the top funnel, the most cost efficient payout option is CPM. Think of CPM campaigns as windshield campaigns; you pay a kid to run stick flyers underneath the windshield wipers of cars.

 

But, CPM campaigns are better because digital ad serving platforms allow you to tell the kid which vehicle to target. Just bear in mind that the more specific you are, the less traffic you will have.

 

Instead of targeting 2015 BMWs parked in a specific lot, target late model luxury vehicles parked in store lots within a specified area. Remember: it’s not just about payout type, but how you target.

Test and optimize your sales path: use CPC

Once you’re happy with your brand awareness and able to correlate a rise in website visits with your CPM campaigns, it’s time to address the middle of the funnel by implementing CPC campaigns.

 

These campaigns are great for deepening user engagement because you are only paying for clicks, the implication being that users who click are curious and interested in what you are offering.

 

Tip: effectively structure your click path and you will reap the most from CPC campaigns. Specifically, your ad should redirect to a landing page that either converts or sends them elsewhere.

 

Track each stage and identify where bottlenecks are within your path to purchase: CPC campaigns are not only a good way to target for conversions, they’re also a good way to test your campaigns.

Pay for your outcome: use CPA campaigns

Once tested and optimized, use CPA campaigns to target the bottom funnel because you are asking users to perform a specific action: they must be ready to convert or you just wasted everyone’s time.

 

Remember: you can use multiple CPA options to drive specific outcomes. For example, if you provide a service that has a longer path to purchase, you might not want to ask for the sale immediately.

 

Instead, start with a registration, such as for a newsletter registration. Don’t get caught up with making an immediate sale, today’s buyers will likely make many micro conversions before they convert.

The tighter the weave, the stronger your ad strategy

Plotting your funnel stages and tying your payout options accordingly will give you the greatest budget efficiency and effect. The above is merely an example of how to arrange your payout options.

 

Real funnels are more dynamic and never straight forward. Therefore, you may combine payout options at specific funnel stages or substitute one for another. The only way to know what works best is to test.

 

Nonetheless, you need to weave all payout options into your ad strategy and weave them tightly. Follow the ABCs and you will lead your customers along the path to purchase and convert.


Sound off, let the community members know how you use campaign options!

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

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