Score a touchdown during NFL with Adcash

Score a touchdown during NFL with Adcash

Score a touchdown during NFL with Adcash! Our platform has secured premium sites and exclusive campaigns, so there’s good news for advertisers and publishers both. We’ve written down some must-dos during the game period plus uploaded a FREE GAME SCHEDULE!

NFL pre-season has already started and the games will follow next week! We’ve gathered the essential info for advertising and monetizing during the NFL season. This is your chance to ace your performance marketing strategy!

 

NFL game schedule:

Ad campaign setup 101 

Now’s the time to get your ads ready for the games and score big with us! Make us of our premium sports inventory that’s simply waiting for your ads.

🌎 Target the following countries: USA, Canada, United Kingdom, Australia, Mexico and Brazil.

📆 The games will start next week, so be sure to push your ads live according to the schedule (shown above). We also recommend to start running your campaigns a couple of days earlier, during the pre-game buzz.

🖼️ Update your ads with NFL related content. Or better yet, create completely new eye-catching images with strong Call-to-actions and landing pages to capture the users’ attention!

🎛️ Pop-Under, Interstitial and Banner ads have proven to bring the best results with our sports traffic!

🎯 CPA Target and its automated optimization will generate the best results. With big sports events, it’s better to use custom frequency capping and set it for example: 3 times per 24 hours.

Our complete sports advertising guide can be found here.

 

Examples of great sports ads:

How to efficiently monetize 

Earning cash during NFL is quite simple! Monetize your website with Adcash during NFL and reap the benefits of our high-budgeted campaigns! Now’s the time to put your tags live for the game season and score a touchdown during NFL with Adcash! In case you need more tips, the ultimate sports monetization guide is here.

🔤 Use event related keywords in your content and page URL, that’ll make it easier for advertisers to target your content more accurately.

💻 Take a closer look at your setup to make sure it’s tweaked to perfection! In case you’re not convinced about it get in touch with our Publisher Managers or support team at c[email protected].

 

Here’s why you should monetize with Adcash:

Why monetize with Adcash

 

That’s how your site would look like with high-quality sports ads:

Score a touchdown during NFL with Adcash monetization

Score a touchdown with Adcash

With all these tips you should be all set for NFL! Go to our platform and set up your campaigns or put your tags live. It’s time to get in the game!

#1 Advertising Platform for Copa America 2019

#1 Advertising Platform for Copa America 2019

Adcash is your #1 advertising platform for Copa America 2019! Whether your an advertiser or wish to monetize your site, we have the perfect opportunities for you right now. Take a quick look below to get our team’s tips and a FREE sports calendar.

Copa America games have already begun but you’re in luck, as there’s still a couple of weeks until the finals! We have put together a to-do list for advertising and monetizing. Take your digital advertising strategy to a whole new level with this event!

 

Schedule for Copa America 2019:

Here’s how to ace your advertising game

Run your sports-related campaigns smartly during Copa America and score! We have a huge premium sports inventory just waiting for your ads.

🌎 Target LATAM and EU regions

📆 Set up your campaigns according to the game schedule (shown above). Want to generate the best results? Then push your ads live a couple of days before the game takes place!

🖼️ Be sure to update your ads with Copa America related content! Create relevant and strong CTAs on your ads and landing pages.

🎛️ All of our ad formats work well with sports traffic. Using any of our ad formats in combination with CPA Target’s automated optimization will guarantee the best results!

You can find an even more thorough sports advertising guide here.

 

Examples of great sports ads:

Make cash with Adcash

Want to earn a high revenue? Monetize your traffic with us during Copa America 2019, as we have a lot of campaigns with huge budgets ready for you! So make sure to have your website tags live during the game period. Find a step-by-step sports monetization guide here.

🔤 Use event related keywords in your content and page URL, that’ll make it easier for advertisers to target your content more accurately.

💻 Make sure that your set up is on point! If you’re having doubts contact our Publisher Managers or support team at [email protected].

 

Here’s why you should monetize with Adcash:

Why monetize with Adcash

 

That’s how your site would look like with high-quality sports ads:

Copa America monetization example with Adcash

Score with Copa America

Now that you have all the basics it’s time to head over to our platform and make your online advertising dreams a reality. Start preparing your creatives or put your website tags live now to reap the benefits of Copa America 2019!

How to use the hottest sports events of summer 2019

How to use the hottest sports events of summer 2019

Many different major sports events are taking place this year. That’s exactly why we’ve put together a list of the hottest sports events of summer 2019. All you need to do is set up your campaigns or website accordingly and reap the benefits. Take a look below to get a FREE sports calendar and top tips from our team.

The packed sports schedule can benefit advertisers and publishers both. There are various ways to leverage the popularity of sporting events and this is why we wanted to make things as easy as possible. We’ve created a little checklist for advertisers and publishers that can significantly increase their performance and profits.

First, let’s start with what’s actually happening. Events like Cricket World Cup, Copa America and UFC are just some of the big events taking place this summer.

Find the hottest sports events of summer 2019 in the calendar below:

How can advertisers make use of sports events?

There are various ways to target Adcash’s high volumes of quality sports traffic and set your ROI on fire. We have 300+ exclusive sport supply sources and the average conversion rate on sports supply is 2,38%, including all campaigns and formats that ran on this supply.

If you’re looking for exposure then leading up to and during major sports events we recommend to run your sports-related campaigns across the board without any specific targeting. However, since we do have a large sports supply, advertisers who are focusing on performance can target only such traffic in a few different ways. Simply check out the next paragraphs! Be creative with your landing pages keep the content sports related. Including bonuses or welcome offers can also create excellent results. 

Targeting by website categories

One way to access sports traffic in an accurate way is to use website category targeting. Doing so would allow you to run your offers only on websites that have sports-related content. 

 

Whitelist only the following website categories:

In order to monitor your campaigns’ ROI in the best way, we recommend targeting Adcash direct and external supply separately. For that, create a campaign solely for Adcash supply (as the supply source). Make sure that “allow traffic from new supply sources” is disabled so new sources will not be added. When setting up your cappings (on the budget page), ensure that “spread budget throughout the day” is not set, otherwise, you’ll miss out on a traffic peak during the live sporting events.

Create another campaign to target external supply sources (SSPs), select “all” and untick Adcash. Then you’ll be getting only the indirect traffic from Adcash’s external partners. Again, whitelist the previously mentioned sports-related categories and make sure that “spread budget throughout the day” is not set.  

Targeting by user interest

User interest targeting is another very efficient alternative to website category targeting. By targeting “sports” as user interest, your campaign will only be displayed to users who have shown interest in sports related websites. Select all supply sources when using this targeting method and remember to use the spread option on cappings, to avoid spreading your budget too quickly. If you wish to target sports sites, target sport as a site category.

Please note, that we can also offer keyword targeting. Since this feature is currently in Beta version, it’s not yet available as a self-service tool. Nevertheless, please get in touch with our team at [email protected] in case you would be willing to give it a try!

Additional tips

All our ad formats bring great results, so choose the one that fits with your offer. Adcash has all the top ad formats like Native ads, Pop-Under, Push Notifications, Banners ads and interstitial. That being said, the highest volumes of targeted sports traffic are being delivered via our Pop-Under format.

A high budget goes a long way, making sure that your ad gets the expected results. In terms of frequency capping, you can rely on our defaults. Use weekly distribution (in the budget step) for your campaigns. That way you can set up your campaign to run only during relevant sporting events. In case you’re able to use pixel tracking, definitely go for the CPA Target bidding type to get the best results. If you wish to maximize volumes from sources that you’ve already identified then create a whitelist and choose CPM bidding type.

For a sportsbook campaign, if you can use pixel tracking and CPA Target for a Sportsbook campaign we recommend tracking 2 events:

  • Paid events on sign up
  • Informative event on deposit

This will give high-value data to the Adcash ad server about best-performing segments and the platform can deliver supply according to that. By the way, we deliver about 5000 deposits a month with higher peaks on popular sporting event days among all our sportsbook and gambling campaigns.

Publishers make the most of your monetization with sports events

The hottest sports events of summer 2019 can help you boost your earnings with the right strategy. There are a couple of things that publishers who’re working with sport related content can do to get the most out of this busy sports schedule. While all our ad formats are well-suited for sports content, our highest paying ad format is Pop-Under. If you still haven’t tried, now’s the time to do it!

Keywords

Use relevant sports-related keywords in your content and page URL, so that advertisers could target your content more accurately, helping you get better results. Plus, let’s not forget the SEO benefits this will bring, making your website more visible.

Exclusive partnership

To fully benefit from our top offers you should work with us exclusively. We can then be more flexible with premium payment conditions and rates. The exclusivity changes the earnings quite drastically, as you can see on the photo below. It’s also highly beneficial for the user experience and loyalty to have less and more strategic ads. That way you won’t be bombarding your users with many different ads at the same time.

Integrate your tags correctly

Oftentimes discrepancies appear due to two Pop ads being triggered at the same time which will be then blocked by Google Chrome. Make sure that you integrate your tags correctly – they should always be positioned in the header section of the page.

The right setup

The setups can be very different from site to site. We recommend getting in touch with our experienced Publisher Managers or Support team. They’ll help you in identifying what works best for your website.

Nail your digital advertising strategy

Now that we’ve given you all the tips we can think of, make use of the hottest sports events of summer 2019 and rock your advertising or monetization game! On the other hand, if you still haven’t signed up, then right now is the perfect time to do so. We’ve basically done all the thinking for you, just open our platform, make some clicks and you’ll be up and running in no time! Ace it! 💪

Adcash User Interest Targeting: Reach the right audience for you

Adcash User Interest Targeting: Reach the right audience for you

Isn’t showing your ad to the right audience what every advertiser wants to achieve? Well, that’s exactly what Adcash User Interest Targeting allows you to do. Discover what our platform’s new feature can do!

The solutions that allow advertisers to target their audiences have been trending for a while. As it brings higher performance and ROI, it’s no wonder that it has got people talking. Tim Bruke is one of the latest ones to state that advertisers can get exceedingly better results when they target users based on their behaviors. User Interest Targeting gives advertisers a way to rise above the clutter and make their ads seen and work effectively. This is especially so since targeted ads are on average almost twice as effective than non-targeted advertisements.

In case you’re still wondering what exactly User Interest Targeting is and how does it differ from contextual targeting then you’re about to find out! We’ll also mention how User Interest Targeting can benefit both advertisers and website publishers.

What is User Interest Targeting?

Marketers generally have a product or service that they want to advertise and ultimately sell. But in order to do that, you want to reach the right audience, wherever they are on the web. User Interest Targeting allows you to do that.

You can use the Adcash User Interest Targeting feature available on the advertiser platform to select users who have exhibited an interest in something specific, such as cars. Then, whenever they visit a site, regardless of the site’s theme, they will be shown your ad. It really is the smart thing to do, as 71% of consumers prefer personalized ads.

ABC of the Adcash targeting tech

User Interest Targeting by its name is quite self-explanatory but how does it actually take place in our system? The Adcash engine, that sits at the heart of all of our targeting functionality, tracks and aggregates all user’s preferences as they browse the web and engage with ads, building up a user interest profile based on the content of the visited pages and ads they clicked on.

This data is then combined and analyzed on a per user level after which the user will then be classed by the system as being “interested” in that topic. To cut it down – we now give our advertisers the option to target those specific “interested” audiences, meaning we’ll offer behavioral targeting. This is not to be confused with contextual targeting where advertisers can target website categories. Most importantly, User Interest Targeting and website categories targeting are not to be used at the same time.

Because of the vast numbers of users that make up our total audience, the datasets involved are mind-bogglingly huge, posing some serious challenges for our product, IT and infrastructure teams. But, thanks to some clever, big data tools developed in-house, we’ve been able to tap into that massive stream of data and harness its potential like never before.

OK, what are the perks?

The reason we added User Interest Targeting to our product lineup is simple: choice. It gives advertisers an added element of flexibility so they can create the type of ad campaign that they know works better.

Actually, the good part is quite obvious – you can reach the right audience wherever they might be. Targeting specific users allows advertisers to achieve the greatest click-through-rate. Since the user is already interested in a specific type of content or offer, they are more likely to click on the advert. Thus, an increase in ROI is a given, because an interested user is much more likely to buy the product/service on the ad. An additional positive part is the fact that User Interest Targeting saves time in the creative process of the ad. Knowing the type of users you target, it’s easier to nail the design first time around.

Good for publishers

Adcash User Interest Targeting isn’t only about delivering better results for our advertisers. It also has a domino effect on our publishers, too. Because, when coupled with our hyper-granular targeting options, site visitors will see highly relevant ads, meaning better click-rates, which, ultimately, translates to better earnings.

Not only that but displaying ads that are relevant to your site’s visitors means they’re more likely to have a positive emotional response to it. One of the golden rules of online publishing is keeping your visitors happy and coming back for more. User interest targeted ads help you do exactly that, find more tips for efficient monetization here.

I would highly recommend advertisers to use User Interest Targeting in order to reach the desired audience for their product/service, no matter what other content that audience is browsing. We, at Adcash, are well aware that every Marketer knows their offer better than anyone else and can select the right audience for it. We have just presented it in a more simple and usable form for you.

Todor Todorov

Senior Ad Server & RTB Product Manager, Adcash

What could be better than reaching the exact user you want?

Simply log in to your Adcash account, start creating a campaign and lastly, select your target audience from the user interest section under the targeting options. From there, you’ll be able to specify the user interests you want to reach from a list, along with all the other advanced targeting features available through the Adcash platform. If you need a hand setting it all up, take a look at this article.

Alright, there’s no stopping you now! Go and reach your right audience now ➡️create a campaign here.

 

Follow us on social media and never miss a beat:

Access Adcash’s top supply

Access Adcash’s top supply

Dreaming of a successful ad campaign but you’re not sure whether your ad will end up on the right site? Adcash’s top supply will make sure of that! Discover the supply-side platforms that Adcash is working with to provide our advertisers with the best online advertising experience.

 

The difference between DSPs and SSPs

When starting out in the digital advertising field so many acronyms will be thrown at you at the same time that it can make your head spin. Let’s get the basics in order. Demand-side platforms (DSPs) are mainly focusing on advertisers, making the ad impressions purchasing simple and efficient. It’s all made crazy easy by allowing advertisers to manage multiple ad and data exchange accounts through one interface. Supply-side platforms (SSPs), on the other hand, take care of publishers, allowing them to sell ad space while maximizing their ad revenue. Therefore, it gives many ad networks, ad exchanges and DSPs opportunity to access the publisher’s inventory at the same time.

 

Why use Adcash as your advertising platform?

Adcash advertisers have unique access to Adcash’s direct publishers’ exclusive traffic. Those publishers are only available on the Adcash platform and nowhere else. Since there’s less competition, it also means that there’s a bigger chance for your ad to stand out. That, in turn, means more ROI and essentially more revenue for you as an advertiser.

In addition to the exclusive publishers, we also have a list of top SSPs that we work with. Hence, you can forget the hassle of constantly looking for new networks and supply sources to test. Sit back and relax, Adcash is doing that job for you. Enjoy the fact that Adcash allows you to manage all your different traffic sources in the same place.

That way you can conduct all your media buying activities in one place, as we have top networks for different ad formats. So, in addition to saving time, you also have an easier advertising process, since you’ll be able to run, manage and analyze all of your campaigns on the same platform. That’s how we make performance marketing easy.

Discover Adcash’s top supply partners for each ad format

Our top supply includes many different leading networks for all of the various ad formats that our platform offers. Due to that, we can ensure that your ad will be displayed on the best site possible for your chosen ad format and industry. We recommend putting the SSP macro in your tracking link, that way you can see which of Adcash’s top supply are the most suitable ones for you!

The best suppliers for the Pop-Under format certainly are Adcash, PopAds, PropellerAds, AdMaven (Web Pick),  Aedgency (PeakAdx), S&W Media (Adservme), HilltopAds, ExoClick, PopCash, AdSupply, Revizer, AdventureFeeds and many more to be selected during your campaign creation process.

A glimpse at the Pop suppliers you can find:

Adcash Pop-Under supply sources image

 

Adcash’s supply for Native Ads and Push Notifications includes Outbrain, Taboola, Revcontent, MGID, RUNative, AdsNative, PulsePoint, Clickky, TripleLift, PrimeRoll and many others that you can choose on our platform.

Here are a few of them:

Adcash Native supply sources image

Adcash Push Notification supply sources image

 

Here’s how we make things extra awesome

Making advertising simple isn’t the only thing we focus on at Adcash. We similarly take the efficiency factor into account and that’s exactly what our smart ad technology is for. While Automated ROI optimization makes sure that your budget will be used in the most efficient way possible. Thus, you can rest assured that your ad will be viewed by the right people wherever they might be. Adcash’s top supply, worldwide audiences and ad tech make it happen for our advertisers.

Yet, reaching the right audience isn’t enough. Digital advertising market generates big bucks and everyone wants a piece. Where the money goes, the fraudsters will follow. Adcash has a dedicated in-house fraud team who fights hard to provide clean traffic for our clients. They’re doing remarkable work, saving advertisers 11.8M dollars in 2018. Our automated fraud checks filter out about 27% of the traffic on average, checking through all our supply sources. Because that traffic is fraudulent we don’t invoice it either which in return improves your ROI considerably. It’s important to note that we do this with all of our suppliers no matter the size. In contrast, most of the fraudulent traffic isn’t filtered out by our listed suppliers themselves, so you’d pay for this traffic with them. That’s why it’s smarter to reach those highly sought after suppliers through Adcash and re-invest your saved budget instead of losing it to fraud.

 

Don’t underestimate the importance of bid levels. If you’re looking for brand-safe top-level domains you need to follow the platform’s bid recommendations. The bid amount that you enter in the system will highly impact the number of impressions and the quality of traffic you will receive. I recommend to first select all the SSPs and then monitor the performance of each of them. After a few days (or a week) you can start optimizing.

Guillaume Février

VP of Programmatic, Adcash

 

What’s next?

Just tick your preferred supply sources from the targeting section of our platform and start rocking your ad campaigns. That’s it, things really are that easy with Adcash! Find the shortcut to the campaign creation here.  

 

Stay updated by following us on social media:
How to protect yourself from digital ad fraud in 2019

How to protect yourself from digital ad fraud in 2019

Digital ad fraud is something that all advertisers deal with daily. So, how can you protect yourself from it? We decided to learn from our in-house experts and find out what exactly Adcash is doing to prevent it.

It’s no news that digital ads’ usage is growing year by year, soon overtaking other advertising channels. That’s also supported by the fact that the digital advertising market revenue reached over $250 billion in 2018 (Statista). All of this isn’t surprising considering how much time people spend online, logically, it’s the best place where to reach them. So, it seems there’s no stopping of the digital ad bandwagon… or is there?

People constantly find more creative ways to deliver ads to every one of us but at the same time, the ad fraud percentage keeps growing as well. About $20 billion is lost to ad fraud each year (Digiday), making it a force to be reckoned with. As always, with the birth of new solutions, come the inventions that try to cheat them. Clearcode made a good point about the fact that if the digital ad spend continues to grow, so will the ad fraud since ad fraudsters follow the money.

So, what does advertising fraud look like? It’s usually about creating fake ad impressions, clicks or any type of conversions, showing ads outside of a consumer’s view or using other fabricated methods to deliver ads that aren’t seen by real users.

Maxime Chevallon, our COO, and Marja Kiisverk, our Product Manager will talk about what Adcash is doing to fight the ad fraud and what’s different about our anti-fraud technology.

How is Adcash fighting ad fraud?

Adcash doesn’t work with any third party solutions, we take care of all the fraud detection and filtering in-house. Our dedicated Fraud team has been active for more than 5 years and spends time investigating and also constantly analyzing the data. We look for anomalies and things that don’t make sense or look too good. Normally, when some results look too good, we conduct additional checks, as most of the times those results aren’t real.

Our Fraud team identifies fraudulent patterns which we filter out. Some of them are widely known, i.e. traffic from data centers. In addition, bot traffic is another popular source of fraud for which we’ve built our own bot traps. Apart from that, we detect different anomalies and combining that with a scoring system, we see whether we’re dealing with fraud or not. Fraudulent cases will be tackled reactively then and there and proactive measures will be taken in the long run to prevent it from happening again.

We conduct in-house experiments to improve our fraud detection skills. Fraud prevention combines data analyses from one side and creativity from the other side. We allocate time to experiment and test the data so we could be ahead of the market trends.

adcash anti-fraud system banner

In 2018, Adcash…

⚡ Helped advertisers save 11,8M USD

⚡ Filtered out up to 2,15B impressions per month

⚡ Blocked up to 27% of ad requests

 

Since Adcash offers advertisers many different payout types, we filter out impression, click and conversion/performance types of fraud to protect our advertisers from inflated costs. In addition to that, we also put in the same amount of work in detecting and filtering out fraud on the desktop and mobile devices. And we also take measures to fight fraud across all ad formats. In Q1 of 2019, we’re putting special focus on Native ads and improving our fraud filters for that format.

Adcash takes serious action against fraud and blocks users when they are generating fraudulent earnings. It doesn’t matter whether we deal with a big and very profitable publisher or a small one – we take out all fraudsters. We’re not afraid of impacting our revenue in the short-term by blocking fraudulent publishers because we wish to protect our advertisers.

Indeed, protecting our advertisers from devious publishers means protecting legitimate publishers. Fraud isn’t only having an impact on advertisers, whose costs are inflated by it, but it also pushes the market’s eCPMs down, as the market’s fraudulent traffic amount has grown from 5% to 50%. Thus, you need to be able to separate the good from the bad.

The better we are at tackling ad fraud, the higher budgets and payouts we’ll get from our advertisers, allowing publishers, who provide a real audience, to get paid accordingly. With that, we’re creating trust, since advertisers know that with those impressions, our impressions, they will have less fraud than with someone else.

Maxime Chevallon

Chief Operating Officer, Adcash

What is our special weapon in the fight against ad fraud?

Being a DSP, our aim is to make both types of customers happy, advertisers and publishers. Advertisers are happy when their ROI is high, while fraud is the biggest reason for an advertiser to lose money. Thus, we’ve developed cutting-edge anti-fraud technology to keep our customers satisfied. After all, the success of a publisher depends on the success of an advertiser.

Developing anti-fraud solutions and conducting fraud detection activities in-house gives us more visibility and control over the situation, which in the end gives us a bigger opportunity to help our clients. We’ll continue investing in our own team for them to become even better in fighting against fraud because we see a much bigger benefit in that.

The Fraud team uses our advertisers’ feedback to help us identify new fraud patterns. Thus, it is very important to us that advertisers get in touch with us when they’re seeing fake traffic. Adcash takes these types of claims very seriously and we take action accordingly. We’re willing to refund advertisers if the traffic their ads receive is fraudulent.

Also, preventing fraud ourselves helps us to deal better with false positives. Indeed, the happiness of our publishers does rely on the happiness of our advertisers. Yet, we don’t want to overprotect advertisers and be too extreme on publishers. For example, any time we introduce a new filter we always start gathering data instead of filtering from day one. Basically, we have informative and reliable statistics that show how much our publishers are generating from that type of traffic which we believe is fraudulent. We then use that data and visibility we have to make sure that we don’t start filtering out impressions, clicks or conversions that are actually legit. This helps us protect our supply partners.

Before filtering out any fraudulent traffic, we do thorough background checks to make sure that no mistake will slip through. Since we have an in-house team, we can tackle these issues fast and efficiently. And reverse decisions will be also made fast if needed.

Marja Kiisverk

Product Manager, Adcash

Tips for advertisers

Focus on CPA Target aka performance-based campaigns and measurable KPIs, as it’s then easier to spot fraudulent activities.

Remember that it’s all about collaboration. The moment you start seeing something too good or too bad, then you should either contact your manager or our Support team. For us, it’s all about customer satisfaction.

Tips for publishers

Publishers shouldn’t buy traffic from suspicious sources. It’s quite well known in the industry that publishers tend to buy traffic in order to be ranked higher in different lists due to their many visitors. Yet, this activity is still fraudulent and that small bit can make the whole network messy even though webmasters might not do it with bad intentions.

Be careful about your ad placements being prone to misclicks. We have often come across publishers who misplace an ad, especially with Native and Pop ad formats. This then causes confusion for users and doesn’t bring the required results.

 

To minimize the harm of fraudulent traffic, you should contact Adcash as soon as you notice something suspicious. That way we can tackle the issue straightaway and immediately help to save advertisers’ spendings that otherwise would be lost to fraud.

 

Keep an eye on us here:

Pin It on Pinterest