Slam dunk your online advertising game during NBA

Slam dunk your online advertising game during NBA

Will the Toronto Raptors be able to defend their title or will there be a new champion by the end of this season? NBA season is starting up again and the viewers are already on the edge of their seats. Advertisers and publishers both have a lot to gain from these games, that’s why it’s time to slam dunk your online advertising game during NBA with Adcash.

Who wouldn’t want to have as many rings as Bill Russell from the Boston Celtics? Those rings are earned though. So, amp up your performance marketing strategy, because now’s your chance to piggyback on the success of the NBA game season. 

 

How to advertise during NBA

We’ve got a huge high-quality sports supply that can boost your ad revenue significantly. If you want your ad strategy to be as good as Lebron James’ NBA preseason vision has been then take note of the following tips. 

 

Countries to target

The best countries to target during the games are the USA, Canada, the United Kingdom and Australia.

Based on the last season’s results, these countries also had great NBA related traffic – Asia: Philippines, Taiwan, Hong Kong, Singapore, Indonesia, New Zealand; Europe: France, Poland, Germany, Turkey; Central and South America: Brazil, Mexico. 

 

When and how to run your campaigns 

There’s a game every day, so basically there’s no wrong time to run your ads. We do recommend to definitely run your ads around the time of the bigger televised games, which will most likely bring in more revenue. You can check the full game schedule out here.

 

The key dates of NBA season:

If you’re only targeting our sports verticals then be sure to run your ads with an open budget and no spread during the games. Have a wide enough daily budget to reach the crowds. Our Advanced campaign creation tool allows you to target more granular website verticals making sure that you’ll be reaching the most ideal audience for your sports ads. As shown in the example below:

Ad content

Make sure that your ads have a basketball theme. Be prepared for the games and create eye-catching, even flashy ads with NBA thematic. Sports season allows you to be slightly more out there with your creatives. In addition, use NBA or basketball-related content and designs on your landing page(s).

As long as you tie your product to the theme in a clever manner there are really no limits on what offers you can advertise. E.g. e-commerce ads about basketball jerseys might work as well as news ads promoting your website’s sports section. Nevertheless, sports betting offers are the best match for this traffic type.

Ad formats

Most of our sports supply is on Pop, Banner and Interstitial formats. There’s huge opportunity to get a lot of traffic during the games, thus build up your views before the games take place. 

We also recommend using Push Notifications together with other ad formats. Push ads are extremely effective in reaching a specific target audience via attractive offers that grab users’ attention on the fly. That’s why your call-to-actions have to be on point. Including the team names in your Push ads will improve your click and conversion rate significantly. This type of campaign is extremely effective when you’re using them leading up to and during the game. You might also want to increase the frequency of ads show when the event is getting closer.

Payment models

If you’re able to track conversions, use our CPA Target payment model. The extremely advanced automated optimization technology generates the best results based on your conversion target.

In case you cannot track your conversions, we recommend using CPM for Pop-Under ads.

We recommend using CPC for Banner, Interstitial and Push. This will ensure that you’re only paying for the users who show interest in your creatives.

In order to reach the highest quality and volumes of traffic within the sports vertical, we suggest to either double or triple the average bid.  

 

Monetization strategy for the NBA season

Before Drake got involved with the Raptors the team hadn’t made the playoffs in 5 years. Did they get good because Drake became their “global ambassador” or will the #Drakecurse eventually follow the Raptors as well? Don’t leave your monetization results up to chance. Take control and make sure that you receive the best benefits possible. 

There’s great demand on the advertisers’ side, as we have a huge amount of advertisers who are interested in sport-related supply and are running related campaigns. Adcash offers the highest eCPM value per user, plus fast and flexible payment options. In terms of formats, some are more popular for sports than others. We especially have a large chunk of Pop-Under ads matching your community’s interest.

Use NBA related keywords

Use specific game or NBA related keywords in your content and page URL. However, there’s much more to keyword visibility than this! In order to find out more, please contact our team.

Create a perfect setup for NBA

There’s a fine line between monetization effectiveness and overwhelming your community with tons of ads from many different ad providers. Adcash keeps the high rates up to 10 impressions per user. Having only an Adcash tag with no frequency capping brings much better results than to spam your community with a mixture of intrusive ads from other ad networks throughout the event.

Adcash’s sports-related setups are available on request. If you want to be confident that you’re getting ultra well-optimized ads then please get in touch with your Publisher Manager or our Support team to get the full benefit (read: more 💰💰💰).

 

You got it! 

Now, all there’s left to do is to get ready for the season. Trust us, that way you’ll be enjoying the benefits real soon. Start and slam dunk your online advertising game during NBA with Adcash. See ya at the courtside seats!

Why are Push Notifications the trendiest ad format?

Why are Push Notifications the trendiest ad format?

Push Notifications have been one of the most popular ad formats since they first appeared on the market in 2018. Now it’s clear that they’re here to stay. For this reason, we’ve made updates on our platform, to offer you even more features that generate the best results. Find out why are Push Notifications the trendiest ad format.

You have to go way back to 2003 to find what is often credited as the first-ever push notification – BlackBerry’s Push Services, designed to inform users of their incoming emails. Back then, the only way to read an email on a train was with a BlackBerry in hand, but fast forward 16 years and push notifications are a part of everyday life.

Research has found that the average opt-in rate for push notifications in 2018 was 53.3% – a huge market in which advertisers can operate globally. Push notifications have become part and parcel of everyday life, with media buyers now widely investing in this ad format on both desktop and mobile devices. But what makes push notifications so popular for advertising teams? And what are the challenges they need to overcome in order to use them so effectively?

 

An Advertiser’s Dream

What sets push notifications apart from other digital ads is that they not only look like alerts that users are used to seeing on their home screens – calendar appointments, email alerts, or Skype messages (or any other notification that prompts a user to take action). Yet, they’re not placed in web pages, where users are expecting to see ads. As a result, people are more likely to click on push notifications rather than ads on websites or social media. While the average click-through rate for shopping ads on Google sits at only 0.86%. Push notifications, on average, achieve almost double that number, at 1.5%.

Push notifications have been recognized by many for their ability to not directly disrupt the user experience, whilst providing flexibility and urgency to show targeted content at the right time. This is why they’ve become so effective for advertisers. When executed correctly, these native notifications are delivered directly to a user’s device. Thus, offering advertisers direct access to target audiences without any intermediaries.

The benefits for advertisers don’t end with how well-received Push Notifications are, either. This style also creates high visibility and reach for ads. According to Accengage, the average reaction rate for Push Notifications is an impressive 7.8%, making it an effective tool for acquiring new users. Immediately grabbing the attention of users without being intrusive, it allows advertisers a means of re-engaging audiences, generating higher engagement and improved click-through rates.

We have recently updated the Push Notification campaign creation on Adcash’s DSP+ platform and separated it from Native ads. That gives our customers access to a larger set of features that will able you to create more eye-catching ads that will deliver better. For instance, with our Push campaigns, advertisers can now add an additional image and button to the advertisement. The extra creative will be visible when the user swipes the Push message on the mobile phone. Moreover, the button can be used for desktop ads using Chrome, as it’s currently the only web browser that allows this ad extension. In addition to the previous, Push Notifications is our first ad format with what you can use emojis in the text. These new changes have shown an increase in user-engagement and CTRs for Push, making the ads perform better

Furthermore, advertisers can choose from our macros (country, city, OS) to tailor ads to target relevant consumers, using our wide range of targeting options to show the right content to the right audience, at the right time. You can find out more about our bidding features here.

Improving Brand Appreciation

Digital ads, in general, receive a large amount of flak in the modern world. Consumers often share the same experience of the pair of shoes that follows them around the internet, which feel both intrusive and irrelevant as they make an appearance on almost every site they access. However, Push Notifications can often be of great benefit to users. Though advertisers have to be careful not to bombard consumers with notifications, last-minute coupons, offers and deals can make a user feel valued by a brand – and can even add another touchpoint in a company’s marketing funnel as a result.

Push Notifications also play a prominent role in improving user experiences with brands. Keeping users updated with time-sensitive, well-targeted information can be of great benefit considering the unintrusive nature of the tool. Through this the alerts don’t feel like ads, rather they’re there to give customers more information, or to let them know about upcoming promotions or offers. Amidst the sea of marketing competition, a gentle reminder goes a long way.

It may seem simple, but subtle alerts help to enhance brand consistency and improve customer care strategies. They spark interest amongst consumers without negatively impacting the overall user experience.

 

A Great Opportunity for Publishers

Advertisers aren’t the only ones who can benefit from Push Notifications, which actually offers publishers another way to monetize their audience. As well as bringing high eCPMs (effective cost per mille) for publishers, this user-centric ad format also offers a range of opportunities.

Push Notifications offer a non-intrusive ad experience to website users. Because they can be used alongside other ad formats, Push Notifications also produce easy monetization for publishers. Enabling additional revenue without affecting any other active ads.

Furthermore, because users don’t necessarily have to be on the publisher’s site when notifications show, publishers receive high visibility and engagement even when users aren’t actively clicking through. Adding to this, Push Notifications don’t take up any ad space on a publisher’s website as they’re not placed on the site itself, offering a smart way to make money as an alert instead.

Finally, this can all be achieved with one simple step. With Adcash, publishers only need to copy and paste one single script on their website in order to integrate Push Notifications. 

 

To learn more about our range of services, get in touch at [email protected].

Score a touchdown during NFL with Adcash

Score a touchdown during NFL with Adcash

Score a touchdown during NFL with Adcash! Our platform has secured premium sites and exclusive campaigns, so there’s good news for advertisers and publishers both. We’ve written down some must-dos during the game period plus uploaded a FREE GAME SCHEDULE!

NFL pre-season has already started and the games will follow next week! We’ve gathered the essential info for advertising and monetizing during the NFL season. This is your chance to ace your performance marketing strategy!

 

NFL game schedule:

Ad campaign setup 101 

Now’s the time to get your ads ready for the games and score big with us! Make us of our premium sports inventory that’s simply waiting for your ads.

🌎 Target the following countries: USA, Canada, United Kingdom, Australia, Mexico and Brazil.

📆 The games will start next week, so be sure to push your ads live according to the schedule (shown above). We also recommend to start running your campaigns a couple of days earlier, during the pre-game buzz.

🖼️ Update your ads with NFL related content. Or better yet, create completely new eye-catching images with strong Call-to-actions and landing pages to capture the users’ attention!

🎛️ Pop-Under, Interstitial and Banner ads have proven to bring the best results with our sports traffic!

🎯 CPA Target and its automated optimization will generate the best results. With big sports events, it’s better to use custom frequency capping and set it for example: 3 times per 24 hours.

Our complete sports advertising guide can be found here.

 

Examples of great sports ads:

How to efficiently monetize 

Earning cash during NFL is quite simple! Monetize your website with Adcash during NFL and reap the benefits of our high-budgeted campaigns! Now’s the time to put your tags live for the game season and score a touchdown during NFL with Adcash! In case you need more tips, the ultimate sports monetization guide is here.

🔤 Use event related keywords in your content and page URL, that’ll make it easier for advertisers to target your content more accurately.

💻 Take a closer look at your setup to make sure it’s tweaked to perfection! In case you’re not convinced about it get in touch with our Publisher Managers or support team at [email protected].

 

Here’s why you should monetize with Adcash:

Why monetize with Adcash

 

That’s how your site would look like with high-quality sports ads:

Score a touchdown during NFL with Adcash monetization

Score a touchdown with Adcash

With all these tips you should be all set for NFL! Go to our platform and set up your campaigns or put your tags live. It’s time to get in the game!

#1 Advertising Platform for Copa America 2019

#1 Advertising Platform for Copa America 2019

Adcash is your #1 advertising platform for Copa America 2019! Whether your an advertiser or wish to monetize your site, we have the perfect opportunities for you right now. Take a quick look below to get our team’s tips and a FREE sports calendar.

Copa America games have already begun but you’re in luck, as there’s still a couple of weeks until the finals! We have put together a to-do list for advertising and monetizing. Take your digital advertising strategy to a whole new level with this event!

 

Schedule for Copa America 2019:

Here’s how to ace your advertising game

Run your sports-related campaigns smartly during Copa America and score! We have a huge premium sports inventory just waiting for your ads.

🌎 Target LATAM and EU regions

📆 Set up your campaigns according to the game schedule (shown above). Want to generate the best results? Then push your ads live a couple of days before the game takes place!

🖼️ Be sure to update your ads with Copa America related content! Create relevant and strong CTAs on your ads and landing pages.

🎛️ All of our ad formats work well with sports traffic. Using any of our ad formats in combination with CPA Target’s automated optimization will guarantee the best results!

You can find an even more thorough sports advertising guide here.

 

Examples of great sports ads:

Make cash with Adcash

Want to earn a high revenue? Monetize your traffic with us during Copa America 2019, as we have a lot of campaigns with huge budgets ready for you! So make sure to have your website tags live during the game period. Find a step-by-step sports monetization guide here.

🔤 Use event related keywords in your content and page URL, that’ll make it easier for advertisers to target your content more accurately.

💻 Make sure that your set up is on point! If you’re having doubts contact our Publisher Managers or support team at [email protected].

 

Here’s why you should monetize with Adcash:

Why monetize with Adcash

 

That’s how your site would look like with high-quality sports ads:

Copa America monetization example with Adcash

Score with Copa America

Now that you have all the basics it’s time to head over to our platform and make your online advertising dreams a reality. Start preparing your creatives or put your website tags live now to reap the benefits of Copa America 2019!

How to use the hottest sports events of summer 2019

How to use the hottest sports events of summer 2019

Many different major sports events are taking place this year. That’s exactly why we’ve put together a list of the hottest sports events of summer 2019. All you need to do is set up your campaigns or website accordingly and reap the benefits. Take a look below to get a FREE sports calendar and top tips from our team.

The packed sports schedule can benefit advertisers and publishers both. There are various ways to leverage the popularity of sporting events and this is why we wanted to make things as easy as possible. We’ve created a little checklist for advertisers and publishers that can significantly increase their performance and profits.

First, let’s start with what’s actually happening. Events like Cricket World Cup, Copa America and UFC are just some of the big events taking place this summer.

Find the hottest sports events of summer 2019 in the calendar below:

How can advertisers make use of sports events?

There are various ways to target Adcash’s high volumes of quality sports traffic and set your ROI on fire. We have 300+ exclusive sport supply sources and the average conversion rate on sports supply is 2,38%, including all campaigns and formats that ran on this supply.

If you’re looking for exposure then leading up to and during major sports events we recommend to run your sports-related campaigns across the board without any specific targeting. However, since we do have a large sports supply, advertisers who are focusing on performance can target only such traffic in a few different ways. Simply check out the next paragraphs! Be creative with your landing pages keep the content sports related. Including bonuses or welcome offers can also create excellent results. 

Targeting by website categories

One way to access sports traffic in an accurate way is to use website category targeting. Doing so would allow you to run your offers only on websites that have sports-related content. 

 

Whitelist only the following website categories:

In order to monitor your campaigns’ ROI in the best way, we recommend targeting Adcash direct and external supply separately. For that, create a campaign solely for Adcash supply (as the supply source). Make sure that “allow traffic from new supply sources” is disabled so new sources will not be added. When setting up your cappings (on the budget page), ensure that “spread budget throughout the day” is not set, otherwise, you’ll miss out on a traffic peak during the live sporting events.

Create another campaign to target external supply sources (SSPs), select “all” and untick Adcash. Then you’ll be getting only the indirect traffic from Adcash’s external partners. Again, whitelist the previously mentioned sports-related categories and make sure that “spread budget throughout the day” is not set.  

Targeting by user interest

User interest targeting is another very efficient alternative to website category targeting. By targeting “sports” as user interest, your campaign will only be displayed to users who have shown interest in sports related websites. Select all supply sources when using this targeting method and remember to use the spread option on cappings, to avoid spreading your budget too quickly. If you wish to target sports sites, target sport as a site category.

Please note, that we can also offer keyword targeting. Since this feature is currently in Beta version, it’s not yet available as a self-service tool. Nevertheless, please get in touch with our team at [email protected] in case you would be willing to give it a try!

Additional tips

All our ad formats bring great results, so choose the one that fits with your offer. Adcash has all the top ad formats like Native ads, Pop-Under, Push Notifications, Banners ads and interstitial. That being said, the highest volumes of targeted sports traffic are being delivered via our Pop-Under format.

A high budget goes a long way, making sure that your ad gets the expected results. In terms of frequency capping, you can rely on our defaults. Use weekly distribution (in the budget step) for your campaigns. That way you can set up your campaign to run only during relevant sporting events. In case you’re able to use pixel tracking, definitely go for the CPA Target bidding type to get the best results. If you wish to maximize volumes from sources that you’ve already identified then create a whitelist and choose CPM bidding type.

For a sportsbook campaign, if you can use pixel tracking and CPA Target for a Sportsbook campaign we recommend tracking 2 events:

  • Paid events on sign up
  • Informative event on deposit

This will give high-value data to the Adcash ad server about best-performing segments and the platform can deliver supply according to that. By the way, we deliver about 5000 deposits a month with higher peaks on popular sporting event days among all our sportsbook and gambling campaigns.

Publishers make the most of your monetization with sports events

The hottest sports events of summer 2019 can help you boost your earnings with the right strategy. There are a couple of things that publishers who’re working with sport related content can do to get the most out of this busy sports schedule. While all our ad formats are well-suited for sports content, our highest paying ad format is Pop-Under. If you still haven’t tried, now’s the time to do it!

Keywords

Use relevant sports-related keywords in your content and page URL, so that advertisers could target your content more accurately, helping you get better results. Plus, let’s not forget the SEO benefits this will bring, making your website more visible.

Exclusive partnership

To fully benefit from our top offers you should work with us exclusively. We can then be more flexible with premium payment conditions and rates. The exclusivity changes the earnings quite drastically, as you can see on the photo below. It’s also highly beneficial for the user experience and loyalty to have less and more strategic ads. That way you won’t be bombarding your users with many different ads at the same time.

Integrate your tags correctly

Oftentimes discrepancies appear due to two Pop ads being triggered at the same time which will be then blocked by Google Chrome. Make sure that you integrate your tags correctly – they should always be positioned in the header section of the page.

The right setup

The setups can be very different from site to site. We recommend getting in touch with our experienced Publisher Managers or Support team. They’ll help you in identifying what works best for your website.

Nail your digital advertising strategy

Now that we’ve given you all the tips we can think of, make use of the hottest sports events of summer 2019 and rock your advertising or monetization game! On the other hand, if you still haven’t signed up, then right now is the perfect time to do so. We’ve basically done all the thinking for you, just open our platform, make some clicks and you’ll be up and running in no time! Ace it! 💪

Access Adcash’s top supply

Access Adcash’s top supply

Dreaming of a successful ad campaign but you’re not sure whether your ad will end up on the right site? Adcash’s top supply will make sure of that! Discover the supply-side platforms that Adcash is working with to provide our advertisers with the best online advertising experience.

 

The difference between DSPs and SSPs

When starting out in the digital advertising field so many acronyms will be thrown at you at the same time that it can make your head spin. Let’s get the basics in order. Demand-side platforms (DSPs) are mainly focusing on advertisers, making the ad impressions purchasing simple and efficient. It’s all made crazy easy by allowing advertisers to manage multiple ad and data exchange accounts through one interface. Supply-side platforms (SSPs), on the other hand, take care of publishers, allowing them to sell ad space while maximizing their ad revenue. Therefore, it gives many ad networks, ad exchanges and DSPs opportunity to access the publisher’s inventory at the same time.

 

Why use Adcash as your advertising platform?

Adcash advertisers have unique access to Adcash’s direct publishers’ exclusive traffic. Those publishers are only available on the Adcash platform and nowhere else. Since there’s less competition, it also means that there’s a bigger chance for your ad to stand out. That, in turn, means more ROI and essentially more revenue for you as an advertiser.

In addition to the exclusive publishers, we also have a list of top SSPs that we work with. Hence, you can forget the hassle of constantly looking for new networks and supply sources to test. Sit back and relax, Adcash is doing that job for you. Enjoy the fact that Adcash allows you to manage all your different traffic sources in the same place.

That way you can conduct all your media buying activities in one place, as we have top networks for different ad formats. So, in addition to saving time, you also have an easier advertising process, since you’ll be able to run, manage and analyze all of your campaigns on the same platform. That’s how we make performance marketing easy.

Discover Adcash’s top supply partners for each ad format

Our top supply includes many different leading networks for all of the various ad formats that our platform offers. Due to that, we can ensure that your ad will be displayed on the best site possible for your chosen ad format and industry. We recommend putting the SSP macro in your tracking link, that way you can see which of Adcash’s top supply are the most suitable ones for you!

The best suppliers for the Pop-Under format certainly are Adcash, PopAds, PropellerAds, AdMaven (Web Pick),  Aedgency (PeakAdx), S&W Media (Adservme), HilltopAds, ExoClick, PopCash, AdSupply, Revizer, AdventureFeeds and many more to be selected during your campaign creation process.

A glimpse at the Pop suppliers you can find:

Adcash Pop-Under supply sources image

 

Adcash’s supply for Native Ads and Push Notifications includes Outbrain, Taboola, Revcontent, MGID, RUNative, AdsNative, PulsePoint, Clickky, TripleLift, PrimeRoll and many others that you can choose on our platform.

Here are a few of them:

Adcash Native supply sources image

Adcash Push Notification supply sources image

 

Here’s how we make things extra awesome

Making advertising simple isn’t the only thing we focus on at Adcash. We similarly take the efficiency factor into account and that’s exactly what our smart ad technology is for. While Automated ROI optimization makes sure that your budget will be used in the most efficient way possible. Thus, you can rest assured that your ad will be viewed by the right people wherever they might be. Adcash’s top supply, worldwide audiences and ad tech make it happen for our advertisers.

Yet, reaching the right audience isn’t enough. Digital advertising market generates big bucks and everyone wants a piece. Where the money goes, the fraudsters will follow. Adcash has a dedicated in-house fraud team who fights hard to provide clean traffic for our clients. They’re doing remarkable work, saving advertisers 11.8M dollars in 2018. Our automated fraud checks filter out about 27% of the traffic on average, checking through all our supply sources. Because that traffic is fraudulent we don’t invoice it either which in return improves your ROI considerably. It’s important to note that we do this with all of our suppliers no matter the size. In contrast, most of the fraudulent traffic isn’t filtered out by our listed suppliers themselves, so you’d pay for this traffic with them. That’s why it’s smarter to reach those highly sought after suppliers through Adcash and re-invest your saved budget instead of losing it to fraud.

 

Don’t underestimate the importance of bid levels. If you’re looking for brand-safe top-level domains you need to follow the platform’s bid recommendations. The bid amount that you enter in the system will highly impact the number of impressions and the quality of traffic you will receive. I recommend to first select all the SSPs and then monitor the performance of each of them. After a few days (or a week) you can start optimizing.

Guillaume Février

VP of Programmatic, Adcash

 

What’s next?

Just tick your preferred supply sources from the targeting section of our platform and start rocking your ad campaigns. That’s it, things really are that easy with Adcash! Find the shortcut to the campaign creation here.  

 

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