How to make native ads work for you in 2018

How to make native ads work for you in 2018

Native is clearly taking over the digital advertising industry and it’s not showing signs of slowing down anytime soon. In fact, it doesn’t take a scientist to predict that this is where the advertising money will be going (although, we did find proof*, that by 2021 native advertising will be driving 74% of all ad revenue!). So to help you keep up, we’ve outlined three important points about how we feel it’s best to harness the power of native advertising for maximum impact in the year 2018!

1. User experience is what’s essentially at the heart the native ad format. Everything about native is unobtrusive and communicates value, which makes the users more likely to voluntarily engage with this type of ads. Interestingly, while native ads don’t aggressively jump out from the environment they are placed in, according to a survey done by Sharethrough, users are 52% more likely to notice native ads than banners. We suspect there’s a little bit of reverse psychology at work right there, which makes the audience more open to ads that are not so obviously trying to make them buy stuff.

2. Valuable content. But what makes the content of your ads so valuable and attractive to your intended audiences? Know what they are looking for! Well, at first glance it may not look very simple, of course. It helps to break your target group down to smaller segments, define their needs and characteristics and think about what they might be searching for online – what is the problem they are trying to find a solution for? Remember that it’s always about the audience, and less about the company and product that is being advertised. The benefit of sacrificing talking ABOUT YOURSELF and instead talking TO THE AUDIENCE? 82% increase in brand lift, according to Forbes.

3. Choose the technology that lets you be where your audience is. It’s a question of the technical capabilities of the advertising platform you choose to work with. The more effective and advanced the targeting options, the more in context your campaign is served. This can be achieved with solutions that employ machine learning and quality prediction algorithms that enable highly precise targeting. To simplify, if the platform has built its targeting solutions on bleeding edge tech, the more likely they are to reach segments of the intended audience that are already open to engaging with your product or content, based on their behaviour. Advertising that relies on machine learning basically makes the user, who sees the ad, feel like it’s meant personally for them, and that’s ultimately what every advertiser is looking for, isn’t it?

So, you might be wondering where Adcash factors into this magic recipe of advertising? We’re the secret sauce, of course! In all seriousness, though, we have the largest selection of targeting options currently available in the industry. Not to mention that we run highly refined prediction algorithms that allow us to place ads within context that makes sense.

We’ve also put together a handy table comparing the main native advertising platforms that currently lead the industry. Check it out and see who has the best features** to distribute your valuable content to the waiting audiences!

* Read more about this prediction as well as other interesting statistics in this blog post.
** There’s more information about the Adcash native technical specifications in this article.

We’ve opened supply targeting on our self-service!

We’ve opened supply targeting on our self-service!

Our platform is transparent in every aspect: we charge no hidden fees, we openly disclose all statistics and give the decision making power to our users (supported, of course, by advanced technology). We have now decided to up our game and take this transparency to the next level. Adcash has evolved into a demand side platform and we have opened supply targeting to our advertisers.

What does it mean?

In simple terms we essentially give full transparency over our programmatic supply and how the different sources perform. Advertisers have the freedom to choose exactly which traffic sources they want to buy, since they are all together in one place – on the Adcash self-service platform! Combining that with the already hyper-granular targeting options that our platform offers…well, the possibilities really are endless.

Traffic sources

First of all, this is the ONLY place where you can buy exclusive Adcash traffic – what is ours is ours and you cannot find it on any other exchange. You see, what makes Adcash traffic so special is that we have strong and established partnerships with direct publishers and that sets us clearly apart from other similar services. We value our direct publishers very highly and work closely with them to make sure all sides of the advertising process are satisfied with the results.

Secondly, we have a vast network of RTB partners, which we are constantly working on to expand. Take your pick of the different supply sources provided by our partners for pop, display or native ads with sources for inapp to be added soon as well. You can also allow your campaigns to receive traffic from all of the new sources added – you’ll even be notified when we add new sources!

How it works

The major update for our users on our self-service platform is within the campaign creation/editing process, during the step where you can choose all your preferred targeting options. There’s now a new section titled “Supply” and, well, to quote a cliché that’s the place where all the magic happens. (You can believe it really is close to magical!)

We always give you options to choose from. You can either modify everything the way you see best or go with the default settings. (The thing with our default settings is that they are designed to produce results, so if you don’t wish to tweak every detail yourself, you can fully trust us.) For this targeting feature the default setting includes all our programmatic partners.

Although freedom of choice is an excellent thing to have, we still recommend keeping the manual selection of supply sources broad, since the campaign will be receiving supply based on the types of creatives added. Keep in mind also that supply sources perform differently in time – what works today might not work as well tomorrow. So it’s great to have flexibility and options to choose from.

…and the extra (because with Adcash, there’s always something extra)!

When you create a campaign on the Adcash self-service platform, you can run it on the supply of our partner networks. That means you go through the campaign creation process only once, saving immense amounts of time. What’s more, all the reporting is also aggregated together on our platform. You can analyze the performance of each and every supply source (separately even if need be) and you only need to log into one place – Adcash.

Log in or sign up to explore further!

The Adcash Self-Service Platform is now a DSP!

The Adcash Self-Service Platform is now a DSP!

Progress is all about moving forward and we don’t like to stand still for too long. Adcash has recently gone through some serious updates in order to offer only the best product. Following is a word from our CEO, Thomas Padovani, about what have we been up to and what is new on the Adcash advertising platform!

We at Adcash have always believed in the ability to adapt and lead the way. So to set an example, we have constantly been updating the way we do business. We have been an affiliate network, an ad network and now we are becoming a DSP.

You may have noticed that during the past two years we have not really launched anything truly new, but instead have bettered our existing services. That is because we’ve been very focused on gathering the talent and training the right teams to build this new concept. We didn’t have the opportunity to start from zero – after all, how do you change the shape and size of an airplane that’s already flying? Not to mention the added turbulences caused by the changing face of our industry. However, we did manage to achieve this and it’s no small feat! In fact, what we’ve done is quite unique.

Adcash right now is a demand side platform for agencies, brands, media buyers and all other types of advertisers. We have opened up all of our supply – that means hundreds of networks and millions and millions of different sources. All accessible on our self-service platform with an easy-to-follow interface for advanced campaign creation and combined with probably the widest selection of targeting options available in the industry today. We have also refined and narrowed our focus on some of the main formats, including native, pop, inapp and display. Needless to say that our platform also has 24/7 live support available to assist whenever needed.

Our extensive experience in the industry is a clear benefit for all advertisers. First of all, we have built a reliable infrastructure for RTB buying, while retaining the choice to connect with direct supply as well. We know how to successfully deal with fraud, bots and other threats to traffic quality. We also understand that advertisers expect to see results and the expectations surrounding media buying strategies, campaign and ROI optimization are evolving. To address this we have created solutions to provide cost efficient exploration of traffic sources.

We are giving the market a new professional tool that is based on the newest and most effective technology currently available. Essentially we are giving our advertisers advanced data science as a service to help optimize, target and manage all advertising activities in ways that are new, effective and groundbreaking!

Sign in or register now to enjoy all the features of our self-service platform!

PS. Stay tuned, we’ll be discussing the benefits of some of our new features in more detail soon!

Introducing the V2 of Adcash native ads!

Introducing the V2 of Adcash native ads!

We started developing the new and improved Adcash native ad format last year and even talked about its technological superiority. However, we are always pushing for improvement and innovation, which is why we’d now like to introduce the updated V2 of the Adcash native!

We’ve rolled out some updates on our native format, which will, no doubt, not only please our existing partners that have already adopted the native as an integral part of their business strategy, but also all newcomers. Not to mention publishers and advertisers alike.

The updates are specifically designed to increase engagement and conversions and, of course, produce more revenue. In a nutshell, the most important update for publishers is about the increased and super flexible customization options. Advertisers can push for higher engagement through advanced targeting and tailor-made promotions.

But let’s talk details!

Updates for publishers:

  • Super flexible template that can be fully customized to adjust to website layout. Elements to customize: image ratio, fonts, colours, borders (colours, width), widget title and more.
  • Full control over ad count displayed in either rows or columns.
  • Contextual targeting and ad serving for higher engagement.
  • To make integration even more easier and hassle-free, you can now download scripts as .txt files.

Updates for advertisers:

  • Multiple image ratios supported and the minimum image size increased to 600x500px. This enables you to promote your content in high definition.
  • Text allowance was also increased: the max length now is 100 characters to give more weight to that bit of content as well.
  • Dynamic macros that allow the tailoring of content to be more specific and targeted for their audience.
  • The most advanced targeting features in the industry. (Really! It’s true! 😄)

But don’t just take our word for it. We’ve collected all the info about the biggest native networks for you to conveniently compare:

The data exhibited in this table is gathered from publicly available sources.

It’s hard to believe that something so effective can actually be so easy. That is, however, the Adcash reality. It’s actually pretty difficult to put into words just HOW effective our native format is. At the same time, native campaign creation on our platform is simple and intuitive (tip: there’s also an interactive guide right on the platform itself). Also for publishers, creating a zone is just so easy, even with all the widget customization options available!

As we all know, seeing is believing, so don’t waste your valuable advertising time. Choose your partner wisely and we invite you to try out our updated native for yourself to see just how effective its earning power really is!

Introducing the Advertiser Reporting API

Introducing the Advertiser Reporting API

We’ve recently rolled out a nice new API feature for our advertisers that have more technical needs and inclinations. It’s called Advertiser Reporting API and it has the potential to seriously simplify data retrieval and analysis for advertisers.

But first, what are we talking about exactly and what is an API? In broad terms API or application programming interface is a layer that allows different pieces of software to securely communicate with each other. This is a technical setup that can essentially save time and other resources by enabling systems to connect with each other. In this case the Reporting API allows our advertisers to retrieve their personal account statistics straight into their server without actually accessing our advertiser panel.

Setting up the Adcash Advertiser Reporting API

Fetching the reports is only a two step process – it’s actually surprisingly easy. First, advertisers need to generate a token, using the Adcash advertiser panel username and password. It is an encrypted string, of course, to protect the account’s privacy. Once you have the token, you can use it to call the Reporting API and start creating your reports.

Level of granularity in reporting

We at Adcash believe in the power of data, which is why we have always given our users as detailed reports as possible. After all, data analysis forms a strong basis for informed decisions about what to invest your budget in and what kind of results to expect. It’s no different for reports generated through the Reporting API.

There is a variety of dimensions, metrics and filters available that can be applied to the report:

  • Dimensions: Date, Country, Campaign ID, Campaign Name, Device Type, Pack ID, Pack Name, Platform Name, Browser, Zone ID;
  • Filters: Date, Country, Campaign ID, Device Type, Pack ID, Platform Name;
  • Metrics: Impressions, Clicks, Conversions, Spendings.

The default setting for time granularity is daily, but it can also be set up as weekly or monthly, but please also note that data fetching more than 30 days is not allowed via API.

Exporting the data

Reports can also be exported for further analysis of the raw data. We currently support the following formats for downloading:

  • JSON
  • XML
  • CSV

To see detailed documentation about the reporting API, please click here.

Go native with Adcash – it’s where the future’s headed

Go native with Adcash – it’s where the future’s headed

Adcash is announcing the launch of our newest feature – content and product promotion with native advertisements that target desktop and mobile web traffic. This type of advertising is highly engaging yet non-intrusive to the user experience. It’s an incredibly successful format both for advertisers and publishers as it can considerably boost a brand’s image and produce a remarkable increase in revenue. The native format has also been strongly in the focus of all recent predictions for the future of digital advertising. For example, Business Insider suggests that by 2021 native advertising will drive 74% of all ad revenue!

The success of native advertising is pretty easy to explain. According to Forbes this format is more engaging and profitable than any other current standard in the digital advertising industry – more than 70 per cent of publishers have reported no negative reader response to this type of advertising. The main reason behind it is that native promotions are simply less “in your face”. This format is designed to blend with the surrounding content, which means that the user is more likely to willingly click on it.

So why go native with Adcash?

We talked to the Head of Native Advertising at Adcash, Jim Desroches about why native is the way to go in the digital advertising industry. Here’s what he had to say about the native format:

What is native advertising and who’s it for?
With native advertising we refer to any type of paid content or product promotion through ad placements that totally blend in with the actual content of the webpage which displays it. In simpler words, it’s a paid ad that does not look like an ad. It’s a good way to advertise for anyone who owns and creates products or content. On the other hand, it is also a brand new opportunity for our content owners (aka publishers) to monetize their inventory by promoting other people’s products or content.

Clearly in the past years there has been a massive switch towards less intrusive, more premium and better targeted advertising. Because Adcash aims to provide an all-in-one solution to its partners, we have also decided to be a part of this game and expand our services. All of our current partners can obviously start using this new ad unit. Feel free to reach out to your account manager if you have any questions or to our customer care to get started!

Why is the Adcash native different from others in the market?
Like with any other Adcash ad unit, our targeting capabilities are way above any other actors in the industry. We also constantly keep developing new features to always be one step ahead.

Additionally, our supply is 100% direct and exclusive to Adcash. We have a strong network of programmatic partners in place for other ad units and we are also close to supporting this integration for the native format as well – stay tuned!

Last but not least, I am proud to say that our metrics (CTR, CR, e-CPMs) are already above the industry average!

Do you have any tips and tricks for advertisers on how to get the most out of their native campaigns?
In two words: user experience. That’s the key to a successful native campaign. Make sure you understand where your ad is being shown and consider the whole flow, starting from the click on your ad leading to your content or product page. Of course, your ads need to be precisely targeted to avoid wasting clicks. Adcash offers all the tools you need for the best possible targeting. Also note that since the CTR on this ad unit remains low, do not hesitate to give each click a high value so your campaigns will get the exposure they deserve. Our self-service platform even gives you real-time bidding suggestions!

How do you set everything up for native advertising with Adcash – is it more complicated than other formats?
Once you are familiar with our platform and have all the materials required to create your campaign (image, text and URL to direct the user to), it literally takes just about a minute to set everything up. Our campaign validation team works around the clock and you can be live within minutes! If you already advertise with Adcash, you will find the option for Web Native in the Creatives section of the campaign creation flow.

After signup and account validation, the creation of a native widget is even faster! It is also customisable to fit your site the best way possible. Simply create a Zone and choose Web Native. The tag implementation is very simple and efficient.

I usually do not like spoilers, but since Christmas is coming, I am very happy to say that we’ve already began to develop our V2 of the native format with some amazing new features. We’ll be notifying our partners once it’s ready to be released.

Still not convinced? Let’s review the technical specifications of the Adcash native format:
  • Advanced machine learning technology – our prediction algorithms will ensure tailor-made ad serving for maximum revenue generation. With us you can be sure that ad-serving is data-driven and transparent – both user-related data as well as the publisher’s content are taken into account.
  • Best performance metrics in the industry based on our extensive experience and technology that’s built in-house and constantly improved. For example, our specific targeting capabilities are well above the industry standards.
  • We offer flexibility to all sides involved. Our ad template is responsive and will adjust according to the available ad space and type. Website owners can also tweak ad count and placement themselves to specifically suit their website content.
  • No restrictions on image sizes – our platform has an image cropping functionality to help select the most suitable area.
  • Multiple direct and programmatic demand partners to guarantee fill rate anywhere, everywhere.

Promoting native with Adcash is available across all key verticals: news, sports, fitness, beauty, games, jobs, travel, shopping.
Publishers also have the unique opportunity to sign up as advertisers to use native advertising to promote their own website content and boost their audiences. Contact your account manager for more information.

But wait, here’s more information about the earning power of the highly effective Adcash native! 

Or try the Adcash native now!

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