Have your campaigns optimized by machine intelligence for maximum effect

Have your campaigns optimized by machine intelligence for maximum effect

AI, machine learning, recommender systems are everywhere today. We have been very discreet about it so far, but we cannot keep it quiet any longer – Adcash and data science is a long time love story! We use this technology for fraud detection and campaign validation, for ad selection and optimization.

18 months ago our team started developing our own internal bidder, the idea was to create an automated ROI-based bidder. A system that would buy traffic automatically with an aim to provide a secured return on investment for the advertiser.

After testing the outstanding level of performance was clear along with its effective scalability and now we’re giving it to our advertisers to use without any extra cost.

After becoming a Performance DSP+ and making the inventory of more than 158 networks and supply partners available, we wanted to focus on supporting advertisers in running performance campaigns.

At the center of our intelligent recommender and prediction systems is the CPA Target or cost-per-acquisition target. Here we explain what this feature can do for you, how it works and, of course, give some extra useful tips. (Scroll down for the condensed TL;DR version 🙂 )

What is it?

Essentially we’ve built a machine learning system that bids for you on traffic sources that perform the best for you. Most of the industry and best supply sources are expecting advertisers to buy the supply on CPM or CPC basis while advertisers are expecting to secure their ROI by running CPA performance based campaigns.

Our aim with the Adcash DSP is clearly to connect these two worlds. You can now setup CPA based campaigns on each of the networks and traffic sources that we have available!

The whole point of the CPA Target is to make the campaign optimization process fully automated. This means that analysing traffic sources, blacklisting and measuring performance is done for you. The result is that you will be getting efficient conversions while easily scaling the number of campaigns you could run simultaneously while saving valuable time.

How it works?

You define the target price per conversion that you are willing to pay and our algorithms will explore the traffic sources automatically for you, analyzing their performance and cost. The system will process large amounts of data automatically in order to do the campaign exploration for you.

Your average cost per action will start higher than what you have set, but it will reduce progressively. The goal is to reach your average expected CPA as fast as possible mixing highly performing traffic sources with the exploration of new ones, while continuously removing the sources that have a lower likelihood for conversion.

How do we guarantee a fair price?

Our CPA Target is designed to be cost effective, but how does that really work? The explanation to this is the second price auction mechanism, which allows our advertisers to pay fair price. In a nutshell, second price auction means that if you outbid someone and win the auction, you end up paying the amount that they bid + $ 0.01. This means that you’ll save money by not having to pay the full bid and the prices are constantly kept fair. Simple? Yes. Effective? Yes and yes! It’s also pretty rare in this industry to get such reasonable and transparent payment models. We’re not bent in favor of neither the advertisers nor publishers, which means that you can rely on us to truly charge the fair amount.

Tips

The most important thing to keep in mind while using the Adcash CPA Target is that while it is an incredibly powerful tool, you still need to be patient. We advise to stick to a goal and not change it often. However, your patience will be rewarded usually within a few days. Be mindful when setting your goals as well. Always set the real value, either industry standards or metrics you have already experienced for user acquisition, this way you’ll be getting truly the best performing traffic for your campaigns.

Recap

Here’s the TL;DR version:

  • Our CPA Target is all about machine learning-powered automatic optimization in every aspect. You set the value and we’ll do the campaign exploration for you, finding the best performing sources automatically.
  • It saves time, because we have it all optimized for you, no manual tinkering is needed. This means that it’s also incredibly easily scalable as you now have the opportunity to apply automatic optimization to as many campaigns as you want to.
  • Extra resource for you to analyze large amounts of information about your campaigns very quickly.
  • You always pay a fair price, since we are one of the few to truly apply the second price auction model.

For maximum impact we suggest using this tool in combination with our other standout features such as inventory forecasting and supply targeting. To keep a close eye on performance we also have detailed reporting available.

Log in to get started!

We’ve opened supply targeting on our self-service!

We’ve opened supply targeting on our self-service!

Our platform is transparent in every aspect: we charge no hidden fees, we openly disclose all statistics and give the decision making power to our users (supported, of course, by advanced technology). We have now decided to up our game and take this transparency to the next level. Adcash has evolved into a demand side platform and we have opened supply targeting to our advertisers.

What does it mean?

In simple terms we essentially give full transparency over our programmatic supply and how the different sources perform. Advertisers have the freedom to choose exactly which traffic sources they want to buy, since they are all together in one place – on the Adcash self-service platform! Combining that with the already hyper-granular targeting options that our platform offers…well, the possibilities really are endless.

Traffic sources

First of all, this is the ONLY place where you can buy exclusive Adcash traffic – what is ours is ours and you cannot find it on any other exchange. You see, what makes Adcash traffic so special is that we have strong and established partnerships with direct publishers and that sets us clearly apart from other similar services. We value our direct publishers very highly and work closely with them to make sure all sides of the advertising process are satisfied with the results.

Secondly, we have a vast network of RTB partners, which we are constantly working on to expand. Take your pick of the different supply sources provided by our partners for pop, display or native ads with sources for inapp to be added soon as well. You can also allow your campaigns to receive traffic from all of the new sources added – you’ll even be notified when we add new sources!

How it works

The major update for our users on our self-service platform is within the campaign creation/editing process, during the step where you can choose all your preferred targeting options. There’s now a new section titled “Supply” and, well, to quote a cliché that’s the place where all the magic happens. (You can believe it really is close to magical!)

We always give you options to choose from. You can either modify everything the way you see best or go with the default settings. (The thing with our default settings is that they are designed to produce results, so if you don’t wish to tweak every detail yourself, you can fully trust us.) For this targeting feature the default setting includes all our programmatic partners.

Although freedom of choice is an excellent thing to have, we still recommend keeping the manual selection of supply sources broad, since the campaign will be receiving supply based on the types of creatives added. Keep in mind also that supply sources perform differently in time – what works today might not work as well tomorrow. So it’s great to have flexibility and options to choose from.

…and the extra (because with Adcash, there’s always something extra)!

When you create a campaign on the Adcash self-service platform, you can run it on the supply of our partner networks. That means you go through the campaign creation process only once, saving immense amounts of time. What’s more, all the reporting is also aggregated together on our platform. You can analyze the performance of each and every supply source (separately even if need be) and you only need to log into one place – Adcash.

Log in or sign up to explore further!

The Adcash Self-Service Platform is now a DSP!

The Adcash Self-Service Platform is now a DSP!

Progress is all about moving forward and we don’t like to stand still for too long. Adcash has recently gone through some serious updates in order to offer only the best product. Following is a word from our CEO, Thomas Padovani, about what have we been up to and what is new on the Adcash advertising platform!

We at Adcash have always believed in the ability to adapt and lead the way. So to set an example, we have constantly been updating the way we do business. We have been an affiliate network, an ad network and now we are becoming a DSP.

You may have noticed that during the past two years we have not really launched anything truly new, but instead have bettered our existing services. That is because we’ve been very focused on gathering the talent and training the right teams to build this new concept. We didn’t have the opportunity to start from zero – after all, how do you change the shape and size of an airplane that’s already flying? Not to mention the added turbulences caused by the changing face of our industry. However, we did manage to achieve this and it’s no small feat! In fact, what we’ve done is quite unique.

Adcash right now is a demand side platform for agencies, brands, media buyers and all other types of advertisers. We have opened up all of our supply – that means hundreds of networks and millions and millions of different sources. All accessible on our self-service platform with an easy-to-follow interface for advanced campaign creation and combined with probably the widest selection of targeting options available in the industry today. We have also refined and narrowed our focus on some of the main formats, including native, pop, inapp and display. Needless to say that our platform also has 24/7 live support available to assist whenever needed.

Our extensive experience in the industry is a clear benefit for all advertisers. First of all, we have built a reliable infrastructure for RTB buying, while retaining the choice to connect with direct supply as well. We know how to successfully deal with fraud, bots and other threats to traffic quality. We also understand that advertisers expect to see results and the expectations surrounding media buying strategies, campaign and ROI optimization are evolving. To address this we have created solutions to provide cost efficient exploration of traffic sources.

We are giving the market a new professional tool that is based on the newest and most effective technology currently available. Essentially we are giving our advertisers advanced data science as a service to help optimize, target and manage all advertising activities in ways that are new, effective and groundbreaking!

Sign in or register now to enjoy all the features of our self-service platform!

PS. Stay tuned, we’ll be discussing the benefits of some of our new features in more detail soon!

Introducing the Advertiser Reporting API

Introducing the Advertiser Reporting API

We’ve recently rolled out a nice new API feature for our advertisers that have more technical needs and inclinations. It’s called Advertiser Reporting API and it has the potential to seriously simplify data retrieval and analysis for advertisers.

But first, what are we talking about exactly and what is an API? In broad terms API or application programming interface is a layer that allows different pieces of software to securely communicate with each other. This is a technical setup that can essentially save time and other resources by enabling systems to connect with each other. In this case the Reporting API allows our advertisers to retrieve their personal account statistics straight into their server without actually accessing our advertiser panel.

Setting up the Adcash Advertiser Reporting API

Fetching the reports is only a two step process – it’s actually surprisingly easy. First, advertisers need to generate a token, using the Adcash advertiser panel username and password. It is an encrypted string, of course, to protect the account’s privacy. Once you have the token, you can use it to call the Reporting API and start creating your reports.

Level of granularity in reporting

We at Adcash believe in the power of data, which is why we have always given our users as detailed reports as possible. After all, data analysis forms a strong basis for informed decisions about what to invest your budget in and what kind of results to expect. It’s no different for reports generated through the Reporting API.

There is a variety of dimensions, metrics and filters available that can be applied to the report:

  • Dimensions: Date, Country, Campaign ID, Campaign Name, Device Type, Pack ID, Pack Name, Platform Name, Browser, Zone ID;
  • Filters: Date, Country, Campaign ID, Device Type, Pack ID, Platform Name;
  • Metrics: Impressions, Clicks, Conversions, Spendings.

The default setting for time granularity is daily, but it can also be set up as weekly or monthly, but please also note that data fetching more than 30 days is not allowed via API.

Exporting the data

Reports can also be exported for further analysis of the raw data. We currently support the following formats for downloading:

  • JSON
  • XML
  • CSV

To see detailed documentation about the reporting API, please click here.

Enhancements to the Self-Service Finance and Payment Panels

Enhancements to the Self-Service Finance and Payment Panels

Thanks to the hard work of our product manager Anton Konnov and his team of engineers, your life as an Adcash Advertiser has become a whole lot easier.  

It’s been a long time coming, but our Self-Service financial panel is now fully automated. In a nutshell:

  • these updates will increase the transparency and accuracy of your financial records,
  • as well as the ease, control, and security of your payments with us.

Now, let’s take a deeper dive into the specifics of the platform updates and how they will improve your experience with the Adcash Self-Service platform!

Wallet statement:

 

All of your financial transactions and operations will now be processed and viewable within the Wallet statement.

This includes your daily ad campaign spendings, which will be automatically added the following day.

Also, if your account requires additional adjustments during the month, they will be added immediately to your wallet statement and affect your LiveWallet balance.

LiveWallet:

 

Money will now be reserved from the moment a paid event occurs, e.g. impression, click, conversion, etc.

Your wallet balance will always be accurate and up-to-date without any delay.

The system will also pause campaigns once your balance reaches the agreed upon threshold.

Automatic invoicing:

 

Starting from the next invoice period(September), all invoices will be generated automatically based on your wallet actions recorded over the previous month’s activity.

Invoice items will include auto-spendings and adjustments. Additionally, the invoice will take into account your available prepayments.

If you have additional requirements regarding how and what your invoices report, e.g. attaching statistics per campaign/country as appendices or invoice item-grouping settings, you can make your request to the support department or your account manager.

Payment gateway update:

 

We’ve completely reworked the payment panel experience based upon your feedback. Now, you will be able to perform these actions from the payment panel:

  • view your balance amount,
  • add money,
  • activate/edit automatic payments,
  • view the last few months’ worth of payment activity.

During the payment process, you now have full control over your stored payment accounts. Specifically, you can delete old accounts or add any new accounts as you see fit.

Additionally, all notifications related to payment activity will be sent via email and viewable within your advertiser panel to ensure that you remain up-to-date.

Please note: if you currently have any payment limits or settings, they will remain the same.

Automatics payments:

 

We’ve also reworked our automatic payment solution to increase its flexibility and security.

Now, when you make your initial payment via credit card, you will be able to activate automatic payments immediately to ensure that your balance maintains your campaign.

Otherwise, you will be able to activate automatic payments at a time of your choosing.

For the initial update, we will only support credit cards for automatic payments. However, we will update the solution over the year to support additional payment methods such as PayPal, WebMoney, Skrill.

NB! Current payment accounts will not be migrated to ensure security. Therefore, you will need to input your payment accounts into the new system manually during the first payment in the updated panel.

The first of many game-changing improvements to come

 

Our product teams have been working tirelessly to increase the power of the Adcash Self-Service platform and are on the immediate horizon.

 

This is an exciting time for Adcash, as these enhancements will transform the way you use the Self-Service platform to advertise with Adcash.

 

So, stay tuned and we’ll be in touch soon with an even larger unveiling!

 

The butterfly that flapped: the Amazon crash

The butterfly that flapped: the Amazon crash

254 minutes: that’s how long the internet was thrown into chaos. Crashed websites and apps, broken links and images were all strewn across the globe because of one server. In this interconnected world we find ourselves in today, that’s all it takes…a delicate world indeed. 

One butterfly, one server: the Amazon crash

A butterfly flaps its wings and a hurricane slams into a coast on the other side of the world…if a butterfly can do this, surely one of the largest servers in the Amazon Web Services roster can…and boy did the S3 server flap its wings. It sent multiple hurricanes to every corner of the world wide web. 

While we weren’t directly affected, the S3 server hosts 1 percent of the world’s top 1 million sites and the world in which it inhabits is a web after all. Consequently, our publishers and advertisers whose websites and assets were hosted on S3 were. Below is a brief overview of how the Amazon crash affected Adcash.

  • Publisher websites went down, resulting in supply disruption
  • Advertiser landing pages went down, resulting in campaign disruption
  • 3rd-party tracking services went down, resulting in reporting disruption

In short, a lot of things went down. But today’s a new day: the S3 section of the web is repaired and everything in the world wide web is right again. Thank you for hanging tough and keeping a cool head, now let’s get back to what we’re here for: making money. Until the next crash…


Sound off; let the community know how the Amazon cloud meltdown impacted you and add to the discussion!

Kyle Buzzell

Kyle Buzzell

Content Manager

Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.

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