A Monetization Guide For Publishers

A Monetization Guide For Publishers

Wondering how to monetize your website? Look no further, as we have prepared a complete monetization guide for you.

Our Publisher Managers, Liza Batserikova and Batuhan Berber, shared their knowledge and we put together a monetization guide that will be helpful for all of you, whether you’re a highly experienced publisher or a complete newbie.

How to start monetizing

Before starting to monetize, webmasters should focus on growing their audience. They should try to get as many visitors and as much traffic as possible. Once the website has a reasonable amount of visitors, it’s time to get to know your audience. It’s important to understand your website visitors’ behavior: why they visit the site, where they come from, how they interact with the content and how long they spend on the site. Also, knowing your audience is essential when picking the right ad format for your site as it is important to choose an ad format that keeps your visitors engaged thereby maximizing your earnings.

Once you have enough traffic and know your audience, then it’s time to get started! Our aim is to keep your audience happy by only showing relevant ads. But, in order to do so, we need to learn more about your site and its visitors. The more we know about your traffic the better. Also, to suggest the best setup for your specific site, we need to know where the biggest traffic volumes are coming from and whether it’s organic or acquired through other channels. Don’t be afraid to share these details with one of our dedicated account managers as together we can find the best monetization strategy and increase your ad revenue!

 

Strategical advice on effective monetization

Time and constant steady traffic volumes are the key elements in efficient monetization. Thus, when opting for a new platform, you should allow the system to get stable volumes during the testing period, so the system would be able to learn what optimization settings bring the best results. Even if you’re an experienced publisher and know how your traffic works, it’s still important that you give time for our optimization algorithms to start generating results.

During the testing period, it might be necessary to change or tweak the setup. Therefore, publishers need to be patient as it might take 2-3 days up to a week depending on the website and its volumes before it will start generating expected results. The clients who allow us to run multiple tests and go deeper into the analysis are the one who will get the best results in the long-term and often they boost their earnings. The time you spend with us will be rewarded with much more than you at first could even imagine, because as you succeed, we succeed.

Also, we don’t recommend to have too narrow ad campaign selection and whitelisting, unless you need to apply some necessary restrictions. This might limit your overall earnings and exclude the exploration of new demand sources.

Working exclusively with one network usually plays out better than combining different networks. If you’re using multiple networks at the same time, it’s important to understand that most of the networks have more or less the same campaigns. In addition, using multiple networks affects user experience that could damage both earnings and the overall website performance. Using only one network at a time helps you discover their full potential, as they can sell your traffic at a higher price which ultimately means more revenue for you.

We always advise publishers to get in touch with our dedicated Publisher Managers or our Customer Support. One of the unique values of Adcash is our hyper-responsive team, who’s highly competent in campaign optimization with the aim of providing you the most efficient monetization for your traffic.

As a website owner, keeping your audience pleased is just as important as generating a high revenue. Using a lot of advertisements and frequently displaying ads doesn’t mean that you’ll be making more money, instead, it might cause you to lose your visitors. Adcash is very transparent with their clients, we respect every request we receive from our clients and never make any changes without their request.

Batuhan Berber

Publisher Manager, [email protected]

How to choose the right ad format for your website

Choosing the best ad formats and placements to display on your site mostly depends on your audience, site’s layout and the type of content you have. We recommend to try and test different ad formats and placements to understand which solutions are preferred by your users and bring the highest eCPMs and ROI. We recommend using 1 or 2 ad formats on the same page. But firstly, let’s find out what ad formats and layouts could you use …

For websites with a lot of content and images (eg. Pinterest and Buzzfeed), we’d recommend using Native Ads. This non-intrusive ad format blends with the overall content and doesn’t affect the user experience. Native ads are a good way to keep your users engaged and at the same make some good money with it.

If the website is using purely video content, then Pop-Under will be the most suitable and profitable format. A winning combination for these sites is Pop-Under used together with Banner ads (especially 300x250). This mix has proven to bring very good results for our publishers. The placement of ads is the most important detail for sports sites, as they can be more aggressive and intrusive due to the fact that the user is really interested to access the content they provide anyway.

When starting out with Adcash, experienced publishers already know which ad format to choose. Usually, they want to start with Pop-Under as it remains one of the most profitable ad formats. But it isn’t always the best way to go. Why? Again, it’s crucial to know your audience and how they will react to different formats. Let our managers analyze your site to see whether this desired format is the best suited for your site or whether there’s another format that would perform better.

 

Why should publishers use Adcash

Adcash is very transparent and our platform offers publishers full access to statistics and earnings. So you can track your performance in real time! Plus, our flexible payment terms and fast payments are always loved by our publishers. Don’t forget that we also have a massive pool of global demand and together with our powerful ad technology we can deliver the highest value for your inventory.

Adcash offers full support for publishers. Whether it’s helping to set up your tags, choose the best ad formats or share some other tricks that will help you take your monetization strategy to the next level. In addition, we highly respect your needs and settings that you have set (i.e frequency capping) as you know your audience the best. Our dedicated account managers and support team are always here to help you with any questions or problems you might have. They always try to help you out as fast as possible. So don’t hesitate to contact us at any time.

We are also always on the lookout for new trends and solutions. We’re constantly improving our processes and technology to offer our clients the best service possible. Our message to webmasters is: “Share your feedback with us or inform us about a specific trend or need. We will give our 100% to deliver you anything that could be the next big thing!”

Publishers really need to think about the user experience when using the Pop-Under format. It should be non-intrusive, so that should be taken into account when thinking about capping and placement. Pop-Under should be placed where the actual content is located or i.e. in the game sections of the website, as those placement locations will bring better conversions. Identifying the website’s vertical correctly provides more efficient monetization as the campaign targeting will be 100% accurate. Feel free to confirm with your manager if the vertical that our team assigned to your website is the most suitable one and please do share your feedback on this regard. Since this little detail can often highly improve the performance.

Liza Batserikova

Publisher Manager, [email protected]

We really listen to what the webmasters want. It’s not just listening but we really take action as well, even in cases when they ask for a new product. Adcash wants to make your digital advertising and monetization journey as smooth and profitable as possible! 

Let us know if you have any questions about monetizing with Adcash or our platform in general. And if you’re a newbie in the monetization world, then sign up on our platform, contact us for a specific setup and start earning!

 

 

Online Advertising Tips For The Holiday Season

Online Advertising Tips For The Holiday Season

Online Advertising Tips For The Holiday Season

Why should you keep your ad campaigns live during the festive period?

The holidays are just around the corner and it’s the final call to get your advertising campaigns ready for the festive season. In this blog post, we will share some useful tips on how to maximize your holiday ad spend and why you should keep your campaigns running during the festivities.

Plus, have you heard about our Christmas cashback offer? Keep reading to find out the best bits …

🎁 Pre-Christmas Online Shopping Spree Traffic 

People are trying to find last minute Christmas presents for their loved ones, so it’s time to ensure that your ads are visible with increased online spending. The pre-holiday season brings relatively higher ad impressions — typically CTRs rise 100% and conversion rates go up 60%. This means that you should take advantage of this trend and ramp up your ad spend to reap the rewards.

🎄Post-Christmas Traffic Buzz! 

When Christmas is over, it doesn’t mean that the shopping is! People have more time to browse online to grab some bargains as the post-Christmas and New Year sales start. However, it’s very common for advertisers to switch off or reduce their online campaign activities just before Christmas Eve hits. They will miss all that post-Christmas online traffic as the days between Christmas and New Year’s Eve are as busy the rest of the days in December.

However, that’s a big opportunity for YOU as there will be less competition and lower CPMs, CPCs and CPAs! This isn’t the time to lower your marketing budgets and it makes sense to increase your ad spend whilst more consumers are online!

 

🔥 Top 10 Holiday Tips From Adcash 🔥

#1 Run flash sales

If you’re an online retailer, then now is a great time to run flash sales to promote specific products. Flash sales create a sense of urgency, hype and boost in sales.

To increase urgency, add some time-sensitive copy to your creatives i.e. “today only”, “limited stock”, “24-hour flash sale”, “final hours”, “ends tonight”, “for a limited time only”.  

 

#2 Create multiple ad variations to stand out

holiday native ads banner

Also, update your ads frequently to display your latest promotions and deals.

#TopTip – the more different images you have, the merrier! But don’t forget to test and optimize accordingly!

 

#3 Dress up your creatives and landing pages

Be creative with your ads and landing pages to increase engagement and conversion rates!

 

#4 Test and optimize different ad formats 

We highly recommend testing different ad formats as each format has its own benefits. Push Notifications are eye-catching and visible, Native Ads are engaging and the classic Pop-Under ads still deliver great conversion rates.

Test them all and find the best ones for your campaigns that bring the highest ROI!

 

#5 Special offers

To attract more users and beat the competition, offer gift cards and bonus offers. Make sure that you mention the deals on your ad creatives and landing pages to catch people’s attention and increase click-through rates.

 

#6 Run mobile ads 

Holiday Mobile ads banner

More than 40% of holiday purchases are completed on mobile. Don’t underestimate mobile ads and make sure you run web mobile ads too!

 

#7 Mobile-friendly landing pages

If you’re running mobile ads, then make sure that your landing pages are fully mobile optimized to accommodate mobile traffic. 

 

#8 Use CPA Target bid type 

Forget about manual optimization with CPA Target. Set your ideal target and let our advanced machine learning algorithms do the job for you! Already 25% of our advertisers are running CPA Target campaigns, and on average they are seeing up to 27% better results than using CPC or CPM.

 

#9 Budget, budget, budget!

Make sure you’ve planned your budget smartly to make the most of your ad spend over the holiday season. Spread it across December and don’t pause your campaigns.

The increased traffic and higher conversion rates are definitely a good reason to spend a little more.

 

#10 Use automatic payments 

Advertisers who use automatic payments have better results as campaigns run more smoothly. Without automatic payments, campaigns are at risk of pausing and restarting which can affect your performance.

Don’t wait any longer — start using it now!

🌟 Advertise with Adcash and get 10% cashback! 💸

Also, the more you spend from 21 December until 2 January the more you’ll earn! Yes, it is that simple! You’ll love what we’re going to say next – all CPA Target, CPM and CPC campaigns are included in the offer regardless of the chosen ad format and targeting options!

All you need to do is run campaigns during this period and spend on average only €/$ 50 per day over 13 days (min total spend €/$ 650). 

 

Hurry – the cashback campaign ends soon!

motionmailapp.com

⏱️Time is ticking – register now & get your ads ready! ⏱️

NEW ADVERTISERS sign up here to qualify for the offer.
If you’re an EXISTING ADVERTISER, then submit your email here.

 

Lastly, forget about fraudulent ad traffic with Adcash  

Fraudulent ad traffic is one of the biggest challenges in digital advertising. According to Juniper Research, in 2018, ad fraud cost around $19 bn for online advertisers and they estimate it will reach $44 bn by 2022.

Fraudulent ad activity is often higher during the holiday season, but when you advertise with Adcash then there’s no need to worry about this. We take fraud very seriously, and on a daily basis, our advanced fraud filters prevent and block suspicious traffic to ensure clean online acquisition for our advertisers.

With Adcash, you’ll never waste your budget on fraudulent traffic!

Meanwhile, if you haven’t used the Adcash media buying platform yet, then now is the perfect time to give it a goGet 10% cashback and achieve your online advertising goals with Adcash DSP+!

How to be a successful Media Buyer?

How to be a successful Media Buyer?

The digital advertising world is constantly changing, so what does it take to be a successful media buyer?

We sat down with our Senior Advertiser Managers, Jimmy Dewerdt and Keijo Suurkivi, to discuss what it’s like to be a media buyer in 2018. In addition, we talked about the main issues that media buyers face and how we could improve their performance on the Adcash platform. We also discussed why media buyers should use our online advertising platform and what the value and features are that set Adcash apart from the others.

 

#1 Keep mobile and desktop campaigns separate

The traffic for these two device types can be very different, so it’s easier and also more efficient to target them in separate campaigns. This allows you to tailor the optimization settings to one device type. You should also keep them separate to see what works best for your campaign, that will show you very clearly what you should target with your campaign and which device is generating better results. Running one campaign on both device types might bring you lower conversions than creating two separate campaigns that are the same but tailored to different devices. When you’re using CPM, don’t forget to use our wide range of optimization options. In addition to the most usual settings like zones and geos, make use of the option to select the OS, browser, language, etc. This might help you to reach a positive ROI more easily!

 

#2 Use one ad format per campaign

We do have a lot of different ad formats including pop-under, native, banners and push notifications to name a few. It might be tempting to mix them in a single campaign, but we would never advise doing so. Rather create one campaign per ad format and device (desktop or mobile). To save time you can easily create the same type of campaigns for different ad formats or devices by duplicating the campaign and adjusting it accordingly to the chosen format or device. All the settings remain the same, making the campaign creation faster yet it will still give you an opportunity to adjust the bid or other details you might need to change.

 

Often the first thing that media buyers ask are “what works on the Adcash platform?” and “what are the best geos to target?”. It all depends on the campaigns you’re running as each campaign is different and has different goals. Tell us what you would like to achieve and trust our team’s extensive experience and our optimization technology to make it happen.

Jimmy Dewerdt

Senior Advertiser Manager, [email protected]

 

#3 Run a test campaign with CPA Target

If it’s possible to add tracking, use CPA Target bidding method to run a test campaign. The CPA Target bid type automatically optimizes the campaign’s traffic and performance to maximize conversions and deliver them at your set cost per acquisition price. It helps you to save money and time as our advanced prediction technology will do the optimization for you and adapts the campaign accordingly to minimize your cost per conversion. But be patient,  keep the campaign live at least for 3 days and let the prediction algorithms to learn more about your campaign and deliver the expected results.

If you’re not able to add the tracking, then run the test on CPM but make sure that you have spread the budget and not to burn the budget in a few hours. Otherwise, you won’t understand what works and what doesn’t because the system won’t have enough time to analyze it.

 

#4 Try out other ad formats

If your campaign is working on one ad format but it’s also possible to use that content with other ad formats, you should give it a try! That might result in finding an even better-performing ad format for your campaign. In this case, using CPA Target is definitely the best choice for campaign exploration.

 

#5 Don’t be too narrow with your targeting

We have a lot of different targeting options but be careful to not go too narrow with your targeting. A niche audience might mean that your campaign might get very little impressions or none at all. That’s why it is very important that when you decide to whitelist some verticals you should first use the inventory forecasting tool to make sure that you will get traffic from your chosen verticals. If that’s the case, it’s also important to set a higher bid for your campaign. Running on the network price will not be enough in this case because the more narrow you go with the targeting, the bigger the competition gets because there are fewer campaigns competing there.

 

#6 A/B test your offers

Every media buyer should know the importance of running A/B tests to analyze and optimize campaigns. Try out your offers in different ways – especially with and without a pre-lander. This way you will see what works best with your particular offer. Sometimes offers work better with a pre-lander and sometimes without. In order to find out which option is more suitable for your specific campaign, you should test it. Once you have started running your campaign, you should be doing everything you can to make sure that you can boost the conversion rates.

 

We highly recommend to constantly trying and testing different things whether it’s testing your creatives, landing pages, ad formats, bidding types, and different offers. However, don’t ever test more than one variable at a time, otherwise, you will never know what made the difference.

Keijo Suurkivi

Senior Advertiser Manager, [email protected]

#7 Trust the technology and trust the team

Often new media buyers are very protective over their offers and clients. What should be clear from the moment you sign up is that we work as a team. Whether you’re a self-service advertiser doing it on your own and sometimes working with our Customer Care or you have a managed account – our team is here to help you and work together with you! In many cases, advertisers fail because they work on their own and don’t ask for any help. Adcash is a DSP+ platform, we have an ocean of traffic and if you cannot swim you’ll drown. So, if you need help, just ask, our work is to guide and help you! In addition to knowing that our technology is good, you also need to put the trust in our people because if you win, we win!

 

If you have enjoyed these practical tips then you will be happy to hear that there’s more to come! So stay tuned and we will continue with the next parts of our successful media buying tips very soon.

Meanwhile, if you haven’t used the Adcash media buying platform yet, then now is the perfect time to give it a go!  Sign up now and achieve your online advertising goals with Adcash DSP+!

 

 

NEW! Make your ads seen with Native Push Notifications!

NEW! Make your ads seen with Native Push Notifications!

We’re excited to announce that our newest high-performing ad format is here – Native Push Notifications!

Native Push Notifications is a term that has been creating quite a buzz during this past year. We are of course talking about the new advertising format that enables marketeers to deliver notifications straight to users’ devices. Push Notifications allow new possibilities for digital advertisers to reach their target audience and publishers to monetize their traffic in real time. Read more to find out why Native Push Notifications should be part of your online marketing strategy.

 

How do Push Notifications work?

Before users start receiving Push Notifications, they will be asked their consent. Once they have opted-in, the ads will be shown on the top right-hand corner of the desktop and on mobile devices they will appear on their home screen.

 

Users have to opt-in to start receiving the ads

 

Push Notifications look like alerts that users are used to seeing, whether it might be a calendar appointment notification, new email alert, a new Skype message or any other notifications that prompt users to take an action. Therefore, that is why people are more likely to click on them rather than ads on a particular website or social media. Push notifications don’t disrupt the user experience by one bit and provide flexibility and urgency to show the content at the right time.

 

This is how the Adcash Push Notifications look like on users’ devices 

 

Why should advertisers use Push Notifications?

Native Push Notifications help advertisers to reach their audience in the most innovative way. This format gives advertisers direct access to their target audience without any intermediaries. This means that the ads will be delivered directly to users’ devices – they don’t even need to be on a website or mobile browser to receive it.

In addition to giving advertisers a better reach, there are multiple other reasons why this format stands out. Since users have to first agree to start receiving the notifications, it guarantees bot-free traffic, meaning that ads are only seen by the real user.

This format ensures high visibility and reach for your ads. Push Notifications are a brilliant way to acquire new users and this is because Push Notifications look like alerts that immediately grab attention without being intrusive which guarantees high engagement and click-through-rates (CTRs)!

With Adcash DSP+ platform, advertisers can create Push and Web Native campaigns within the same campaign. It saves you time by creating two separate Native campaigns and all you need is an eye-catching image, attention-grabbing title and your brand name to attract users attention. Plus, you can choose from our macros (i.e. country, city, OS) to make the ads even more relevant to consumers and use our wide range of targeting options to show the right content to the right audience.

 

Push Notifications for publishers

Push Notifications offer publishers an unexpected way to monetize their audience. This new user-centric ad format brings high eCPMs for publishers.

There are multiple other reasons why this ad format is so special. It offers a non-intrusive ad experience to the website users and an easy monetization for publishers since it can be used alongside other ad formats giving publishers additional revenue without affecting any other ad formats.

In addition, publishers will get high visibility and engagement as this unique and eye-catching ad format will be shown to the user on their device, which means that they don’t need to be on the publisher’s site. The notifications don’t take up any ad space on your website as they’re not placed there but as an alert instead, which offers a smart way to make more money.

With Adcash, publishers can integrate Push Notifications very easily by copy-pasting just one single script on their website. No additional steps required!

 

Need any assistance?

If you might have any questions about the new Native Push Notifications ad format or our platform in general, then please drop us a line at [email protected].

 

 

VERY happy times at DMEXCO 2018

VERY happy times at DMEXCO 2018

41,000 visitors. 1,000 exhibitors. 550 speakers. We could only be talking about one event and that’s DMEXCO! An expo where the Adcash team had a VERY happy time.

#DMEXCO18 put on an unforgettable show this year and it’s definitely a must-go event for anyone who’s interested in digital, innovation and marketing. Industry-leading exhibitors, top expert speakers, and highly insightful panel discussions set the bar real high for next year.

Attendees had an opportunity to gain an in-depth understanding of future technologies, attend more than 100 seminars and discover trends affecting their industries and markets. The main conference topics included e-commerce, data, and analytics, AI, GDPR (yes, we’re still talking about it), digital assistants, IOT, blockchain, virtual & augmented reality and many other hot topics.

In the EXPO hall, digital ad formats were one of the most discussed topics with native ads and native push notifications taking center stage. Our team was happy to show our native ads’ features and capabilities to both advertisers and publishers. Did you know that with Adcash native ads you have an access to the most advanced targeting features in the industry and cutting-edge technology?  Your campaigns will reach the right audience with highly relevant content.

It was great to see that Adcash is still rocking the pop-under game, being one of the most trusted pop providers in the industry. The event also allowed us to introduce our star pricing model – CPA Target. And if by now you still have no idea what CPA Target is, then you can check it out here!  

Business is always better with a little pleasure. The Adcash team hosted a VERY happy hour during the first day of the expo. Vana Tallinn shots became something of a legend and our booth was buzzing with passionate discussions about online advertising.

Our team noticed that AI and machine learning was another dominant conversation topic at the event. It was great for us to see that the Adcash prediction technology is one of the top solutions on the market and it helps us to deliver better results for our clients.

This event brought many of our major clients to one location, which allowed us to strike up great conversations. Business didn’t stop there, as our team had many meetings with potential clients who wished to start their successful digital advertising career with Adcash. All in all, we were once again reassured that this event is a must!

We hope that all our potential new clients have already contacted the Adcash team who they met at DMEXCO. If you still haven’t done that, then now’s the time as you still have fresh knowledge about our platform and what we offer.

Where can you meet us next?

The Adcash team will attend a couple of more events this year. More information about that will be shared soon! Until then, keep a close eye on our events page to stay updated!

How to stay in the digital advertising business as a publisher

How to stay in the digital advertising business as a publisher

We have a new Head of Publishers in our team, Emanuele Pezzulla. To introduce him to the public we sat down and discussed some key issues for publishers in the digital advertising industry. We also talked about some of the standout features that sets Adcash apart from other similar platforms – from a fully customizable service to higher competitive rates due to effective fraud filters and to a self-service platform with live support and account managers available.

First things first. When a publisher gets started, how should they choose the right ad format for their traffic?

It really depends on the publisher’s needs. I’d suggest following these factors when considering a suitable format:

  • the vertical of your website;
  • website functionalities and content;
  • how your visitors use and navigate the site;
  • amount of unique visitors;
  • geolocation of visitors and the device used;
  • average time spent on the site by a single user.

It’s also important to take into account how the website’s users experience may influence the expected earnings.

How do you measure the effectiveness of an ad format?

Performance metrics, of course, can be measured in numbers, like fill rate and eCPM which result in earnings. Depending on the format, our publishers have access to various metrics and filters for a deeper understanding of the stats. Analyzing and comparing these metrics with your own traffic can give a pretty clear picture on how users can react to the format.
However, if you feel that your chosen format is underperforming, contact your Adcash manager or our support team who can look into this. Keep in mind as well, that the full Adcash optimization will need about 48h to kick in, so give our algorithms time to do its magic.

How does adblock feature into this?

Adblock is a serious threat for the business flow of both, the publishers and advertisers. We have managed to develop a solution, though, that can bypass adblock and help you monetize your audience more efficiently. This solution is a great opportunity to take back control of that section of the traffic that many webmasters consider as “lost by default”.

Let’s give some tips to our readers on how to maximize the features we offer. Let’s start with how to work with frequency capping.

In case of full-screen ads such as the site-under, frequency capping must be set depending on what you want the user experience of your website to be like. You should consider the average time spent on the site and the number of average page views per user.
Additionally, if the website hosts content that changes many times during one day (like news, videos, images, music, reviews etc), it is important to understand what is the average return rate in a timeframe and apply a capping that would monetize the user every time they create a new session.
In the opposite case, like native ads, we advise unlimited frequency capping since by definition such ad formats are synonymous with good user experience.
If you are planning to work with only one ad network then the frequency can be higher as well since the user experience won’t suffer as much. I would always recommend keeping a balance between the optimal user experience and expected earnings.

What is black and whitelisting and how it works?

Our tags allow every campaign related to website’s thematics to be submitted by default. However, every publisher might have different needs and may want to exclude or target only specific campaigns or creative behavior. This can be set up only by your Adcash manager or customer support team. So once you’ve figured out what you need, feel free to get in touch and make your request.

What about native ads, how to place the widget?

Visibility is the key and for this it is important to customize the widget correctly. A successful native widget will blend so well it looks like the content on your website, resulting in higher performance. We give our publishers all the tools for full customization: background colors, text, font, format, numbers of creatives etc. Again, don’t be afraid to get in touch with us if you need any help with customizing the native widget.

What is the state of the market for publishers at the moment? What are the trends in online advertising to look out for? What to think about the Google initiated Better Ads coalition and should that influence the choice of formats?

One clear trend is the rise and rise of native ads and our native technology is one of the most advanced on the market. We are talking about a monetization solution, which is user-friendly, engaging and doesn’t really look like an ad.
Regarding the status of site-under, we’ve been keeping a close eye on Google’s policies in this area to be compliant. We’ve been a market leader for 11 years already and we are confident in helping our publishers to still monetize their audience through this high-performance ad format.
The market, in general, has clearly become segmented and is moving towards a specialization. We place ourselves as one of the major players with a focus on a consolidated business area and we always move forward with the next big trends.

Keep in mind that any new feature that we launch for our advertisers will end up providing better monetization to our publishers.

Transparency and user experience are the current keywords in the market. We have already moved forward on this by offering our advertisers new products within our recently launched Performance DSP+. Take the example of our automatic traffic fraud filters and the recent release of CPA target. Both benefit you as a publisher since fraud filters result in higher budgets and payouts from advertisers, while the CPA target makes it easier for them to manage and keep their campaigns active. This will directly result in higher revenue for you as a provider of clean and legit traffic.

Become a publisher with Adcash!

Still wondering why choose Adcash as your partner? We’ve been providing quality services globally for more than ten years already. We have valuable experience and we’ve put time and resources into developing our bleeding-edge technology that sets us apart from the rest.

Start monetizing your traffic today! Sign up here.

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