Digital ad fraud is something that all advertisers deal with daily. So, how can you protect yourself from it? We decided to learn from our in-house experts and find out what exactly Adcash is doing to prevent it.
It’s no news that digital ads’ usage is growing year by year, soon overtaking other advertising channels. That’s also supported by the fact that the digital advertising market revenue reached over $250 billion in 2018 (Statista). All of this isn’t surprising considering how much time people spend online, logically, it’s the best place where to reach them. So, it seems there’s no stopping of the digital ad bandwagon… or is there?
People constantly find more creative ways to deliver ads to every one of us but at the same time, the ad fraud percentage keeps growing as well. About $20 billion is lost to ad fraud each year (Digiday), making it a force to be reckoned with. As always, with the birth of new solutions, come the inventions that try to cheat them. Clearcode made a good point about the fact that if the digital ad spend continues to grow, so will the ad fraud since ad fraudsters follow the money.
So, what does advertising fraud look like? It’s usually about creating fake ad impressions, clicks or any type of conversions, showing ads outside of a consumer’s view or using other fabricated methods to deliver ads that aren’t seen by real users.
Maxime Chevallon, our COO, and Marja Kiisverk, our Product Manager will talk about what Adcash is doing to fight the ad fraud and what’s different about our anti-fraud technology.
Join the conversation
11 comments
Emilia Jazz on Aug 27, 2019 at 9:20 pm
What changes can we specifically make to bypass that ad fraud? Lead gen campaigns mostly affect by ad frauds and the hoax ones can be captured as leads sometimes. Is there a solution to that?
Geoff Kukard on Jul 27, 2020 at 9:56 am
Hi Emilia, Thanks for your question. Adcash helps its partners by providing state-of-the-art, anti-fraud tools and ensuring traffic quality from start to finish. Campaign targeting plays a big factor in this as well. If you need any additional support in this, please reach out to us at [email protected] and a member of our team would be happy to provide a consultation.
Rick Gagliano on Jun 05, 2019 at 7:42 pm
Is Adcash employing the ads.txt protocol? I'm a publisher, just recently signed up with Adcash and don't see any info on ads.txt.
Laura-Liisa on Jun 06, 2019 at 10:13 am
Hello Rick, Adcash is not employing that specific protocol. Please let us know about what you need by contacting Allan Gery at [email protected]. He will find you a suitable solution. Kind regards, Adcash Team
samtutorials Inc. on May 23, 2019 at 9:29 pm
does adcash pay per impression or per click and what is your earning rate for native subscription?
Geoff Kukard on Jul 27, 2020 at 10:05 am
Hi Sam, Thanks for your question Our payout model is eCPM based, additionally offering CPC and CPM payout types. Please would you kindly get in touch with your account manager or alternatively reach out to us at [email protected] and a member of our team would be happy to expand on this.
Tinashe on Mar 24, 2019 at 1:01 pm
Thank you for the newsletter We should stop ad fraud together! we as publishers should work with our Ad network to stop fraud. Adcash is the best
Kelvin Alex on Mar 25, 2019 at 4:51 pm
Seriously we as publishers should work towards stopping ad fraud because if it hurts the advertisers it will come back to us. If advertisers don't earn that means we as publishers will not be paid.
Nwanma Jerry on Mar 20, 2019 at 5:01 pm
This is indeed an eye opener. Thanks for sharing!
Yosjany Roig on Mar 20, 2019 at 3:29 pm
The article is great. The figures of advertising fraud are chilling. It is always a pleasure to receive your newsletter, regards
Laura-Liisa on Mar 25, 2019 at 5:05 pm
Thank you, we're happy that you enjoy our newsletters! Team Adcash
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