Landing pages should be part of every advertiser’s performance marketing strategy. Knowing how to create a landing page that works will automatically result in higher ROI and better visibility. No matter how cool your ads are or how well you’ve optimized them, you won’t succeed without a great landing page.
So – what’s a landing page? To keep it really simple, it’s a dedicated web page that usually has a single focus and is mostly used for lead generation. It’s the first thing potential customers see and can be the launch pad of a successful advertising campaign, or a brick wall that stops them going any further.
When your campaigns get visitors to your landing page, you have a matter of seconds to convince them to stay on your site. You must give them strong and compelling reasons to linger and explore further.
If that doesn’t happen, you can have impressive figures for your website traffic but poor lead conversions. Having lots of website visitors who don’t go on to buy, book, enquire or register represents a colossal amount of wasted opportunities – and wasted money!
How can you boost your ad performance with a great landing page?
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4 comments
Michael Wood on Aug 28, 2019 at 6:32 am
Most of the time, visitors get their first impression about a website, products/services from the landing page. It affects their buying decision and so you need to persuade them and make more sales. Hence, it's important to create a great landing page, one that really works. This can make a lot of difference to an online business. Yes, it will result to higher ROI and visibility. Thank you for your tips.
Geoff Kukard on Jul 27, 2020 at 9:55 am
Hi Michael, Thank you for your comment and for adding some solid advice to the conversation. Completely agreed. A quality landing page is a front line in an effective campaign. When executed properly, the sky's the limit!!
Royan on Aug 13, 2019 at 7:48 am
Can you make sales with a so-called landing or leadpage right off the bat? Is a landing page designed for the purpose of starting a conversation with the prospect or is it to pitch a sale before lunch?
Geoff Kukard on Jul 27, 2020 at 9:59 am
Hi Royan, Thanks for your question. I would say yes. You can most definitely make sales straight off the bat if your landing page is engaging, eye-catching, dynamic and leads clients through the sales funnel with the right CTA's. Landing pages are usually the first point of entry and the bridge between the user and the performance. If you need any additional support in this, please reach out to us at [email protected] and a member of our team would be happy to provide a consultation.
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