For this past week, one sunny European location has been buzzing with techies. That’s because it’s MWC Barcelona week! That’s right, we’re talking about the largest mobile event in the world.

It’s not an exaggeration to say that the event overtakes Barcelona. Wherever you look, there are people walking around with the MWC badges. Metro is full of people from all over the world all going in the same direction and taxis are filled with people making business calls. For one whole week, Barcelona transforms from a digitally oriented city to a complete tech central as so many specialists from all around the world gather together in one place.

Being one of the most important tech and mobile conferences in the world, the event was set in 8 huge consecutive halls, each focusing on a slightly different area in the industry. Walking between those numerous halls one could easily see the change in scenery even without noticing that they have entered to a different hall. As each hall was full of specific type of products or services it was very easy to connect and meet relevant people.

Smart cars, AI robots, foldable phones and head devices that help you power nap more efficiently are just some of the technological solutions displayed at MWC. The theme for this year’s event was “Intelligent Connectivity” that included 8 separate core themes: Connectivity, AI, Industry 4.0, Immersive Content, Disruptive Innovation, Digital Wellness, Digital Trust, and The Future. Intelligent connectivity is used to describe the combination of the advanced 5G networks, IoT, AI and big data. The topic was chosen as the intelligent connectivity is the start of a new era that is made of personalized and contextualized experiences available to the people right when they want it.

With more than 100,000 people attending the event, Adcash prepared accordingly and we called our attending team a “tribe” who were making sure that our company had the best presence at the event. The conference programme brought about a talented crowd from many different leading companies and we were happy to have met them as well. After the last event day we did a little research within our team. The Adcash team that consisted of 14 people collected in total almost 700 business cards from different meetings and networking activities.

During the first two days of the event, we hosted a happy hour in our booth. As our company is international with offices in multiple locations, we wanted to pay a little homage to that. Vana Tallinn, an Estonian liqueur spirits brand, was sponsoring our happy hours and it was served with Spanish tapas. We want to thank everyone who came to have some fun at our booth and to network with our team, it was our pleasure hosting you and to introduce Estonian spirits to a larger audience.

MWC Barcelona was our second event of the year and it safe to say it will remain as one of the biggest ones that we’re going to attend in 2019. Keep an eye on our social media to learn more information about the upcoming events our team will attend:

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