Progress is all about moving forward and we don’t like to stand still for too long. Adcash has recently gone through some serious updates in order to offer only the best product. Following is a word from our CEO, Thomas Padovani, about what have we been up to and what is new on the Adcash advertising platform!
We at Adcash have always believed in the ability to adapt and lead the way. So to set an example, we have constantly been updating the way we do business. We have been an affiliate network, an ad network and now we are becoming a DSP.
You may have noticed that during the past two years we have not really launched anything truly new, but instead have bettered our existing services. That is because we’ve been very focused on gathering the talent and training the right teams to build this new concept. We didn’t have the opportunity to start from zero – after all, how do you change the shape and size of an airplane that’s already flying? Not to mention the added turbulences caused by the changing face of our industry. However, we did manage to achieve this and it’s no small feat! In fact, what we’ve done is quite unique.
Adcash right now is a demand side platform for agencies, brands, media buyers and all other types of advertisers. We have opened up all of our supply – that means hundreds of networks and millions and millions of different sources. All accessible on our self-service platform with an easy-to-follow interface for advanced campaign creation and combined with probably the widest selection of targeting options available in the industry today. We have also refined and narrowed our focus on some of the main formats, including native, pop, inapp and display. Needless to say that our platform also has 24/7 live support available to assist whenever needed.
Our extensive experience in the industry is a clear benefit for all advertisers. First of all, we have built a reliable infrastructure for RTB buying, while retaining the choice to connect with direct supply as well. We know how to successfully deal with fraud, bots and other threats to traffic quality. We also understand that advertisers expect to see results and the expectations surrounding media buying strategies, campaign and ROI optimization are evolving. To address this we have created solutions to provide cost efficient exploration of traffic sources.
We are giving the market a new professional tool that is based on the newest and most effective technology currently available. Essentially we are giving our advertisers advanced data science as a service to help optimize, target and manage all advertising activities in ways that are new, effective and groundbreaking!
PS. Stay tuned, we’ll be discussing the benefits of some of our new features in more detail soon!