Mcommerce is the future of Ecommerce

The world has changed There is only one certainty, uncertain change. Pan-am, Kodak, Blockbuster, Nokia: companies that changed the world. While they admired their work, the world changed once more…without them. Changes come in two forms: subtle and catastrophic....

Are you working with THE cleanest ad network?

The online advertising ecosystem is a dog. We train it, teach it cool tricks but it’ll always attract fleas and find ways to get dirty. The ecosystem requires constant vigilance and care. Unfortunately, we have not been its best stewards. We have allowed bots and...

Holiday shopping trends for a successful 2016

Last year, mobile finally beat out brick and mortar stores in the war for shoppers. Although retail was relatively flat in general, ecommerce boomed with 13.4% growth and mcommerce surged with 59% growth. This year, projected ecommerce growth is 17% and retailers have...

Adcash IS the Most Competitive Company

It’s not just us who think we are the most competitive company. This year, for the second year running, Adcash has won the award for The Most Competitive Small and Medium-sized Company. The award itself is pretty big; trust us, it is. To win it two years,...

Where Should Your Mobile Ad Budget Go?

We’ve received many requests to discuss each comparison of our recent infographic on in-app and mobile web channels in greater detail. It’s taken a little while, but what follows is a detailed treatment that will help you decide where to allocate your mobile ad...

5 Real Reasons Why Your Landing Page Isn’t Working

Your “perfect” landing page isn’t going anywhere   I know, I get it, trust me…I do. Don’t worry, this is not just another landing page post. Well technically, yes, it is about landing pages. But in all fairness, yours isn’t working and it needs...

Clicks are Dead, Let Them Go Before it’s Too Late

Clicks are…well, clicks are dead. At least, they should be when it comes to shaping your campaign goals. If you’re keeping them on life support, it’s time to pull the plug… …for display and video ads. A matter of technical convenience   Together...

Use Ad Mediation or Get Left Behind

It’s simple; you need to work with multiple networks to maximize your app’s earning potential, which is a product of two measurements: Fill Rate — the rate at which ads are successfully shown to users. eCPM — a prediction of how much an ad network will pay...

In-App and Mobile Web: A Comparison [INFOGRAPHIC]

In-app time will continue to eclipse mobile by a ratio of almost 4 to 1 in 2016. With such an imbalance, it may seem like there is an obvious choice when deciding between in-app and mobile web…but, not so fast. Users have mixed feelings about when it’s...
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