Where Should Your Mobile Ad Budget Go?

Where Should Your Mobile Ad Budget Go?

We’ve received many requests to discuss each comparison of our recent infographic on in-app and mobile web channels in greater detail. It’s taken a little while, but what follows is a detailed treatment that will help you decide where to allocate your mobile ad...

Use Ad Mediation or Get Left Behind

It’s simple; you need to work with multiple networks to maximize your app’s earning potential, which is a product of two measurements: Fill Rate — the rate at which ads are successfully shown to users. eCPM — a prediction of how much an ad network will pay...

Your Performance Marketing Rundown

Performance marketing is a vague term that more or less describes campaigns that have a specific performance component. Some debate if CPM campaigns are performance marketing and others are concerned about advertisers pricing their goods higher than if they were to...

6 App Monetization Options

Donuts are great. But, when it comes to choosing what donuts to have, it can be pretty difficult to commit to just one. It helps to remember that they are all basically the same, fried dough filled or topped with different forms of sugar. That’s how I see app...

How to Begin Affiliate Marketing

You’ve created a website, produced and shared valuable content, built good traffic, and now it is time for your site to produce income. To be successful, you need an effective monetization strategy that will accomplish three goals: Add more value for your visitors...

The Adblocker Threat to Free Content

The free content that is quietly provided to us is not guaranteed. On the contrary, it is threatened by the unbridled use of adblockers. Most of us are unaware of this because the costs of an internet that severely limits ads are not obvious. But, make no mistake,...

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