2016 holiday shopping season review

2016 holiday shopping season review

It’s over. No, not the world. But for all intents and purposes, the 2016 holiday shopping season is. In our Holiday shopping trends for a successful 2016 post, we scoured the interweb for what to expect this holiday shopping season. Did they go boom or bust and what...

Ecommerce 101: get ’em in with content marketing

Are you in the 10% club of content marketing? You’ve set the foundation with your website in part 1, created and implemented your social commerce strategy in part 2, now it’s time to give your customers something to sink their teeth into by way of content marketing....

Ecommerce 101: get ’em in with social commerce

Social commerce: your ecommerce bridge You set your foundation in part 1, now let’s build on it. For most of us, shopping is a social experience and ecommerce…well, ‘it’s not so social by nature’. We need to bridge the on- and offline shopping experiences:...

Ecommerce 101: get ’em in with your ecommerce website

Ecommerce is a reflection of its medium: low barriers to entry and a constant state of flux. Unfortunately, the available information requires an insane amount of time to implement and maintain, time you don’t have. Besides, you can outsource most of that and you got...

Mcommerce is the future of Ecommerce

The world has changed There is only one certainty, uncertain change. Pan-am, Kodak, Blockbuster, Nokia: companies that changed the world. While they admired their work, the world changed once more…without them. Changes come in two forms: subtle and catastrophic....

Are you working with THE cleanest ad network?

The online advertising ecosystem is a dog. We train it, teach it cool tricks but it’ll always attract fleas and find ways to get dirty. The ecosystem requires constant vigilance and care. Unfortunately, we have not been its best stewards. We have allowed bots and...

Holiday shopping trends for a successful 2016

Last year, mobile finally beat out brick and mortar stores in the war for shoppers. Although retail was relatively flat in general, ecommerce boomed with 13.4% growth and mcommerce surged with 59% growth. This year, projected ecommerce growth is 17% and retailers have...

Adcash IS the Most Competitive Company

It’s not just us who think we are the most competitive company. This year, for the second year running, Adcash has won the award for The Most Competitive Small and Medium-sized Company. The award itself is pretty big; trust us, it is. To win it two years,...

Where Should Your Mobile Ad Budget Go?

We’ve received many requests to discuss each comparison of our recent infographic on in-app and mobile web channels in greater detail. It’s taken a little while, but what follows is a detailed treatment that will help you decide where to allocate your mobile ad...

5 Real Reasons Why Your Landing Page Isn’t Working

Your “perfect” landing page isn’t going anywhere   I know, I get it, trust me…I do. Don’t worry, this is not just another landing page post. Well technically, yes, it is about landing pages. But in all fairness, yours isn’t working and it needs...
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