At the end of the day, the metric most important for you is engagement. Otherwise, you won’t build, maintain or sustainably monetize your user base. Engagement is the soil that everything grows from and if you don’t tend to it, nothing will grow.
The good news is that you’ve got a hearty app. The bad news is that the ad network SDKs you are using to monetize that engagement are likely doing more harm than good.
The qualities of a good SDK? It’s light, it plays well with others and provides ads that actually help to engage your users. With the Adcash SDK 2.3, we’ve kept it light, kept it friendly and added a load of “nutrients” to do just that.
You reap what you sew
The ad formats you choose will make or break your monetization strategy. Shown too frequently, your users will leave your app for another. Shown too infrequently, well what are you displaying ads for anyway?
The same goes for if they are too intrusive. If the ads you display are unnoticeable, you won’t get the clicks, installs or other actions that provide revenue. Luckily, there are two formats that solve both issues.
Rewarded video: Give your users a little control
Opt-in, highly engaging video ads that provide a reward to the user for viewing. Users only interrupt their in-app experience when they are ready. You might be concerned about how often the user will decide to do this.
Don’t worry, rewarded video ads will actually increase your ad revenue…at least your contemporaries think so. In fact, rewarded video ads may even help to increase in-app purchases.
Native ads: To intrude or not to intrude, is there a question?
Your users don’t want to be interrupted; it’s that simple. It’s not the ad that they have an issue with, it’s the intrusion. But there is a fine line between noticeable and intrusive.
With native ads, the ad is integrated within the content, avoiding both banner blindness and interstitial intrusion: priceless. With the Adcash SDK 2.3, you can display ads as part of a content wall, stream or feed.
Redundancy, overexposure and latency: the 3 sins to growth
No matter how engaging the ad format, if it commits any of these three sins your user will run and not look back. With the Adcash SDK 2.3, we’ve absolved your monetization strategy of them.
With adaptive targeting, users that convert through an ad will not see it again. After all, they’re in your app for personalization and seeing the same ad for the same product/service that they just converted for is a little impersonal.
Overexposed users result in an underexposed app and an underexposed app results in paltry revenue. With day and lifetime capping, you decide how exposed your users will be to the same ad.
And…latency. Those dots are probably less than the amount of time your ads have to load before your users become frustrated. We’ve further optimized our SDK so that ads are loaded in the blink of an eye.
Growing seasons are time bound, make yours count!
You don’t have much time; every second you spend optimizing your app for your ad network is one you’re not tilling your soil and preparing it for optimal growth.
With the interstitial smart zone, you no longer have to create two zones for what is effectively the same format: static and video interstitial formats. Now, our zone will select the one with the highest yield.
With our eCPM floor, you decide the value of your traffic. If you don’t want to sell your traffic for less than a specific amount, you don’t have to. After all, you cultivated your traffic…you know its worth.
Video ads are the Miracle Grow of monetization strategies as the internet is becoming one giant video stream. But even if your app doesn’t provide video, you should be able to provide video ads. You can with us.
The Adcash SDK 2.3 does all this and is even easy to handle
Engagement, your soil. The quality of your soil will determine whether you grow and retain your user base or not. The choices you make for an ad partner can undermine those efforts. Make it count and choose a partner that understands it so well that they can talk about it in gardening terms.
With such a large network, there are bound to be a few great insights out there. Don’t keep them a secret! Add to the discussion and comment below!
Psychology, sales and now marketing…Kyle uses his background and love of writing to create informative, engaging content for Adcash.